Graphics & Design app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 99 free Graphics & Design apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
6 of the 564 Graphics & Design screenshots read (1%) do this, across 6 of the top 99 apps (6%). 3 of the top ten do it (30%), against 3 of the other 89 (3%): the top ten do it more than the rest. Of the 23 categories read so far, Graphics & Design is 19th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
All 6 examples from the chart.
Every one of the Graphics & Design app screenshots that say “I” or “my” on the chart, the highest app first.

“DON'T TOUCH MY PHONE”

“Drawing Lessons”

“Customize Live Wallpaper”

“My Gallery”

"I use FlipaClip to make millions of people laugh!"

“Swipe Right to Save”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“DON'T TOUCH MY PHONE”
Silly Fun Smile Live Wallpaper · #4 · screenshot 5“Drawing Lessons”
“It's easy to use and in just two weeks I improved my drawing skills.”AR Drawing: Sketch & Paint · #6 · screenshot 2“Customize Live Wallpaper”
“You complete me.”ThemePack: Widgets & Wallpaper · #10 · screenshot 6“My Gallery”
Every cute drawing in one placeArtrace: AR Drawing & Sketch · #18 · screenshot 6"I use FlipaClip to make millions of people laugh!"
@RICO ANIMATIONSFlipaClip: Draw 2D Animation · #52 · screenshot 6“Swipe Right to Save”
"Cold, but make it cute"; "I'm baby' but also high fashion"; "Sweet but spiky" (visible caption suggestion quotes)AI Emoji: Swipemoji · #78 · screenshot 2
Top ten Graphics & Design apps that do it.
- #4Silly Fun Smile Live Wallpaper1 of its 6 screenshots
- #6AR Drawing: Sketch & Paint1 of its 6 screenshots
- #10ThemePack: Widgets & Wallpaper1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Playful tone83% of these screenshots, against 11% of all Graphics & Design screenshots
- Rounded headline type67% of these screenshots, against 18% of all Graphics & Design screenshots
- Light83% of these screenshots, against 48% of all Graphics & Design screenshots
- Two or more screens50% of these screenshots, against 15% of all Graphics & Design screenshots
- Illustration or mascot83% of these screenshots, against 50% of all Graphics & Design screenshots
- States a benefit50% of these screenshots, against 26% of all Graphics & Design screenshots
More in words
- Has a headline95%
- Headline under five words90%
- Tells you to do something81%
- Headline in Title Case62%
- Says “you” or “your”61%
- Has a subline51%
- Uses a number39%
- Headline on one line28%
- Headline in capitals19%
- No words at all19%
- Has a kicker12%
- Names the app11%
- Exclaims8%
- Headline over eight words8%
- Names another app1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Graphics & Design apps have App Store screenshots that say “I” or “my”?
Which Graphics & Design apps have App Store screenshots that say “I” or “my”?
Should my Graphics & Design app have App Store screenshots that say “I” or “my”?
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