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Travel app screenshots that say “I” or “my”

Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.

From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
19% 19 of 100
Screenshots that do it
5% 27 of 561
The top ten
0 of 10 against 19 of the other 90

27 of the 561 Travel screenshots read (5%) do this, across 19 of the top 100 apps (19%). 0 of the top ten do it (0%), against 19 of the other 90 (21%): the top ten do it less than the rest. Of the 23 categories read so far, Travel is 3rd for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).

12 examples from the chart.

12 of the 27 Travel app screenshots that say “I” or “my”, one from each app, the highest on the chart first.

Expedia: Hotels, Flights, Cars App Store screenshot 6, headline “Search flexible dates to find our best price”. Says “I” or “my”.
Expedia: Hotels, Flights, Cars#12 in Travel · screenshot 6“Search flexible dates to find our best price”
Turo — Better car rental App Store screenshot 5, headline “We’ve got your back. Drive confidently with Turo”. Says “I” or “my”.
Turo — Better car rental#15 in Travel · screenshot 5“We’ve got your back. Drive confidently with Turo”
Upside: Gas & Food Cash Back App Store screenshot 6, headline “I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”. Says “I” or “my”.
Upside: Gas & Food Cash Back#17 in Travel · screenshot 6“I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”
U-Haul: Moving Made Easier® App Store screenshot 5, headline “Organize your move by using the free app exclusive My Belongings Organizer®”. Says “I” or “my”.
U-Haul: Moving Made Easier®#25 in Travel · screenshot 5“Organize your move by using the free app exclusive My Belongings Organizer®”
Six Flags App Store screenshot 2, headline “Discover our parks like never before”. Says “I” or “my”.
Six Flags#30 in Travel · screenshot 2“Discover our parks like never before”
Flightradar24 | Flight Tracker App Store screenshot 6, headline “Cross-platform filters”. Says “I” or “my”.
Flightradar24 | Flight Tracker#33 in Travel · screenshot 6“Cross-platform filters”
TravelArrow App Store screenshot 4, headline “Cruise prices don’t stay high forever.”. Says “I” or “my”.
TravelArrow#46 in Travel · screenshot 4“Cruise prices don’t stay high forever.”
GetYourGuide: Plan & Book App Store screenshot 5, headline “Fantastic app for travelers”. Says “I” or “my”.
GetYourGuide: Plan & Book#49 in Travel · screenshot 5“Fantastic app for travelers”
Universal Orlando Resort App Store screenshot 3, headline “NAVIGATE OUR UNIVERSE”. Says “I” or “my”.
Universal Orlando Resort#51 in Travel · screenshot 3“NAVIGATE OUR UNIVERSE”
Universal Studios Hollywood™ App Store screenshot 3, headline “NAVIGATE OUR UNIVERSE”. Says “I” or “my”.
Universal Studios Hollywood™#52 in Travel · screenshot 3“NAVIGATE OUR UNIVERSE”
Viator Tours & Attractions App Store screenshot 1, headline “Stress-free travel planning is our kind of thing”. Says “I” or “my”.
Viator Tours & Attractions#56 in Travel · screenshot 1“Stress-free travel planning is our kind of thing”
Volaris App Store screenshot 2, headline “Compare our fares”. Says “I” or “my”.
Volaris#58 in Travel · screenshot 2“Compare our fares”

All 27 on the wall

Real headline examples, word for word.

The words on all 27 that carry any, as each app wrote them.

  • “Search flexible dates to find our best price”Expedia: Hotels, Flights, Cars · #12 · screenshot 6
  • “We’ve got your back. Drive confidently with Turo”Turo — Better car rental · #15 · screenshot 5
  • “I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”- Verified Upside User"I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch." - Verified Upside UserUpside: Gas & Food Cash Back · #17 · screenshot 6
  • “Organize your move by using the free app exclusive My Belongings Organizer®”U-Haul: Moving Made Easier® · #25 · screenshot 5
  • “Discover our parks like never before”Six Flags · #30 · screenshot 2
  • “Cross-platform filters”Explore our new filters and create your own custom filters or use our pre-defined categoriesFlightradar24 | Flight Tracker · #33 · screenshot 6
  • “Cruise prices don’t stay high forever.”We surface last-minute drops when they happen.TravelArrow · #46 · screenshot 4
  • “Fantastic app for travelers”It made our trip so much easier and more organised. Would definitely recommend and will use again.GetYourGuide: Plan & Book · #49 · screenshot 5
  • “NAVIGATE OUR UNIVERSE”Find attraction wait times and more on our dynamic digital park map.Universal Orlando Resort · #51 · screenshot 3
  • “NAVIGATE OUR UNIVERSE”Find attraction wait times and more on our dynamic digital park map.Universal Studios Hollywood™ · #52 · screenshot 3
  • “Stress-free travel planning is our kind of thing”Viator Tours & Attractions · #56 · screenshot 1
  • “Compare our fares”Volaris · #58 · screenshot 2
  • “Millions of pet parents agree, Rover is trusted worldwide”“I was nervous to leave Sam with strangers, but my worries quickly faded. Going forward Rover will be my first choice for pet sitting. – Molly S.”Rover – Pet Sitters · #61 · screenshot 2
  • “Find the Cheapest Dates”Instantly identify the cheapest days to travel with our price calendars.Hopper: Flights, Hotels & Cars · #62 · screenshot 2
  • “Just relax - with Allyz”Discover our peace-of-mind services for travel, health and more.Allyz® · #65 · screenshot 1
  • “EXPLORE OUR NEW LOOK”An improved experience for members and guests.World of Hyatt: Book Hotels · #68 · screenshot 2
  • “We're with you on the day”British Airways · #74 · screenshot 3
  • “AEROPLAN OFFERS”Earn and redeem Aeroplan points on your everyday purchases with our retail partnersAir Canada + Aeroplan · #82 · screenshot 4
  • Powered by ✨ AI“Instant Alerts”Fuel Leak "We went through a pretty large flock of birds at 10,000 feet"“We went through a pretty large flock of birds at 10,000 feet”ATC - Live Air Traffic Radio · #88 · screenshot 2
  • “From outdoor adventures to wine tastings”- we have something for everyoneViator Tours & Attractions · #56 · screenshot 2
  • “Price Predictions”We predict future prices and tell you when to book to save the most money.Hopper: Flights, Hotels & Cars · #62 · screenshot 3
  • “Your 24/7 lifeline”Unlock a world of support with our assistance, your companion in unexpected moments.Allyz® · #65 · screenshot 3
  • “Explore Mode”“I use it every time I’m traveling”“I use it every time I'm traveling”ATC - Live Air Traffic Radio · #88 · screenshot 5
  • “Lavish or low-key... We have experiences for every budget.”Viator Tours & Attractions · #56 · screenshot 6
  • “Get Notified”We'll let you know when it's the best time to buy so that you never miss a deal.Hopper: Flights, Hotels & Cars · #62 · screenshot 4
  • “3D View”Detailed Runway Markings"I feel like i'm at the airport"ATC - Live Air Traffic Radio · #88 · screenshot 6
  • “Travel With Flexibility”Change your travel plans, without the penalties. We think your travel booking should be as flexible as you need.Hopper: Flights, Hotels & Cars · #62 · screenshot 5

Top ten Travel apps that do it.

None of the top ten do. The highest app on the chart that does is Expedia: Hotels, Flights, Cars, at #12.

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Food & Drink26% 26 of 1006% 34 of 5402 of 10
Reference21% 21 of 1005% 27 of 5665 of 10
Shopping19% 19 of 1004% 24 of 5622 of 10
Travel19% 19 of 1005% 27 of 5610 of 10
Finance17% 17 of 1003% 20 of 5811 of 10
Education16% 16 of 1004% 20 of 5552 of 10
Lifestyle14% 14 of 1003% 18 of 5562 of 10
Social Networking14% 14 of 1003% 15 of 5540 of 10
News13% 13 of 983% 17 of 5170 of 10
Entertainment13% 13 of 1003% 16 of 5443 of 10
Music13% 13 of 1002% 13 of 5501 of 10
Business12% 12 of 1003% 15 of 5541 of 10
Medical11% 11 of 1003% 14 of 5480 of 10
Productivity10% 10 of 992% 13 of 5511 of 10
Health & Fitness10% 10 of 1002% 10 of 5740 of 10
Navigation9% 9 of 992% 9 of 5661 of 10
Sports8% 8 of 1002% 10 of 5581 of 10
Utilities8% 8 of 1002% 13 of 5490 of 10
Graphics & Design6% 6 of 991% 6 of 5643 of 10
Photo & Video6% 6 of 1001% 6 of 5660 of 10
Weather5% 5 of 1001% 5 of 5552 of 10
Developer Tools3% 3 of 1001% 3 of 5070 of 10
Games2% 2 of 100under 1% 2 of 5670 of 10

Says “I” or “my”, across all categories

Related tactics.

Often on the same screenshot

More in words

Questions, answered from the chart.

How many top Travel apps have App Store screenshots that say “I” or “my”?
19 of the top 100 Travel apps (19%) have at least one, and 27 of their 561 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots that say “I” or “my”?
None of the top ten do. The highest on the chart: Expedia: Hotels, Flights, Cars (#12), Turo — Better car rental (#15), Upside: Gas & Food Cash Back (#17), U-Haul: Moving Made Easier® (#25) and Six Flags (#30), and 14 more.
Should my Travel app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Travel apps do it (0%), against 19 of the other 90 (21%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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