Food & Drink app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
26% 26 of 100
Screenshots that do it
6% 34 of 540
The top ten
2 of 10 against 24 of the other 90
34 of the 540 Food & Drink screenshots read (6%) do this, across 26 of the top 100 apps (26%). 2 of the top ten do it (20%), against 24 of the other 90 (27%): the top ten do it about as often as the rest. Of the 23 categories read so far, Food & Drink is 1st for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
12 examples from the chart.
12 of the 34 Food & Drink app screenshots that say “I” or “my”, one from each app, the highest on the chart first.
“WE'RE THERE FOR EVERY OCCASION...”
“Save your preferences quickly with My Mods”
“PICKUP”
“Air fryer? Oven? We plan around it.”
“We deliver”
“WE'VE GOT YOU COVERED FOR PARTIES”
“MEET THE NEW My Panera”
“Set a Notify.”
“3 FOR -ME-”
“We'll tell you when you earn something sweet”
“REWARDS”
“America's Diner, Delivered.”
Real headline examples, word for word.
The words on all 34 that carry any, as each app wrote them.
“WE'RE THERE FOR EVERY OCCASION...”
DoorDash: Food, Grocery, More · #2 · screenshot 5“Save your preferences quickly with My Mods”
Taco Bell Fast Food & Delivery · #3 · screenshot 6“PICKUP”
Quickly grab your order from our pickup shelves.Chipotle · #13 · screenshot 1“Air fryer? Oven? We plan around it.”
NeatEat - Meal Planner · #23 · screenshot 6“We deliver”
Yes, we deliver. Just tell us where you are and we will bring it right to your door. Or skip the line and use Pizza Portal PickupLittle Caesars Pizza · #24 · screenshot 1“WE'VE GOT YOU COVERED FOR PARTIES”
just pick your sides + entreesPanda Express · #28 · screenshot 6“MEET THE NEW My Panera”
Earn points toward FREE faves. Plus, get 500 bonus points with your first order! Offer valid for 14 days. Terms apply.Panera Bread · #32 · screenshot 1“Set a Notify.”
Table not available? We’ll let you know when something opens up.Resy · #42 · screenshot 4“3 FOR -ME-”
Create your own 3 for Me® - with a drink, a starter, and a full-size entree. Wowza.Chilis · #48 · screenshot 6“We'll tell you when you earn something sweet”
Nothing Bundt Cakes · #49 · screenshot 4- Earn
“REWARDS”
We’re saying thank you with a new program packed with rewards and surprises.Whataburger · #50 · screenshot 2 “America's Diner, Delivered.”
Whether you're in a booth or ordering in, we've got you.Denny's · #52 · screenshot 1- Introducing Our New
“JJ Rewards”
Jimmy John’s Sandwiches · #58 · screenshot 2 “Order from our delicious menu”
Casey's · #66 · screenshot 2“View curated collections by our editors”
MyRecipes · #67 · screenshot 3“We bring the flavor straight to your door with DELIVERY”
Zaxbys · #74 · screenshot 5“No Middleman”
From our warehouse to your door.Gopuff - Grocery Delivery · #77 · screenshot 4“We start your order when you arrive.”
Scooter's Coffee · #79 · screenshot 6“GET THE STAR TREATMENT.”
My Rewards10 Members access exclusive offers and earn Stars on purchases.Carl's Jr. Mobile Ordering · #82 · screenshot 1“EXPLORE OUR MENU”
Choose your favoriteFirehouse Subs · #84 · screenshot 3- LARGE ORDERS
“GO AHEAD, THINK BIG”
Big group? Customize the whole order, or go with our most popular boxes.Five Guys Burgers & Fries · #86 · screenshot 5 “Shop on the Go”
Browse our expansive collectionTotal Wine & More · #92 · screenshot 5“GET THE STAR TREATMENT★”
My Rewards™ Members access exclusive offers and earn Stars on purchases.Hardee's Mobile Ordering · #95 · screenshot 1“Offers”
All your offers in one place! Great discounts on your favourites from our menu.McDonald’s · #98 · screenshot 3“Keep It Fresh”
Explore our most enticing limited- edition bowls and seasonal specialssweetgreen · #99 · screenshot 3“ENJOY OUR NEW REWARDS PROGRAM”
Checkers & Rally's · #100 · screenshot 1“EASY DELIVERY”
Relax at home. We’ll come to you.Chipotle · #13 · screenshot 2“PIZZA YOUR WAY...”
Create your favorite pizza with our Custom Pizza BuilderLittle Caesars Pizza · #24 · screenshot 3“YOUR FAVES Your Way”
We’ll save your go-to order (customizations and all.)Panera Bread · #32 · screenshot 5“Invite Guests.”
Planning made easy, invite your dining companions, and we’ll send them the details.Resy · #42 · screenshot 5“Available*”
If you're up, we're delivering.Gopuff - Grocery Delivery · #77 · screenshot 6“Claim Your Offers”
Quick and easy to claim your offers in our restaurants.McDonald’s · #98 · screenshot 4“...OR OURS”
Choose one of our delicious specialty pizzas from the menuLittle Caesars Pizza · #24 · screenshot 4“Food”
Get nutritional information on our products.McDonald’s · #98 · screenshot 6
Top ten Food & Drink apps that do it.
- #2DoorDash: Food, Grocery, More1 of its 6 screenshots
- #3Taco Bell Fast Food & Delivery1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline62% of these screenshots, against 27% of all Food & Drink screenshots
- Has a subline71% of these screenshots, against 36% of all Food & Drink screenshots
- Says “you” or “your”62% of these screenshots, against 41% of all Food & Drink screenshots
- Headline readable at thumbnail size59% of these screenshots, against 41% of all Food & Drink screenshots
- Arrows or callouts29% of these screenshots, against 12% of all Food & Drink screenshots
- A word in a different colour44% of these screenshots, against 28% of all Food & Drink screenshots
More in words
- Has a headline100%
- Tells you to do something93%
- Says “you” or “your”92%
- Headline under five words91%
- Has a subline63%
- Headline in capitals44%
- Uses a number36%
- Headline in Title Case32%
- Headline on one line27%
- Names the app25%
- Has a kicker20%
- Headline over eight words17%
- Uses an emoji17%
- No words at all15%
- Exclaims8%
- Names another app2%
- Uses a percentage2%
- Asks a question1%
Questions, answered from the chart.
How many top Food & Drink apps have App Store screenshots that say “I” or “my”?
26 of the top 100 Food & Drink apps (26%) have at least one, and 34 of their 540 screenshots (6%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Food & Drink apps have App Store screenshots that say “I” or “my”?
In the top ten: DoorDash: Food, Grocery, More (#2) and Taco Bell Fast Food & Delivery (#3). Further down the chart: Chipotle (#13), NeatEat - Meal Planner (#23), Little Caesars Pizza (#24), Panda Express (#28) and Panera Bread (#32), and 19 more.
Should my Food & Drink app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Food & Drink apps do it (20%), against 24 of the other 90 (27%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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