Travel app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
11% 11 of 100
Screenshots that do it
4% 21 of 561
The top ten
1 of 10 against 10 of the other 90
21 of the 561 Travel screenshots read (4%) do this, across 11 of the top 100 apps (11%). 1 of the top ten do it (10%), against 10 of the other 90 (11%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 12th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 21 Travel app screenshots with a kicker, one from each app, the highest on the chart first.
“Get a day-by-day view of your trip”
“TRUSTED TRAVELER”
“The world's most trusted flight tracker”
“Plan, prepare, and predict your travel day”
“Track your trip with real-time updates”
“Air Traffic Control”
“MORE FEATURES”
“Rethinking air travel.”
“Liveness Check”
“Instant Alerts”
“Speak Any Language, Anywhere”
“Sync your calendar to automatically track flights”
Real headline examples, word for word.
The words on all 21 that carry any, as each app wrote them.
- 🧳
“Get a day-by-day view of your trip”
Airbnb · #3 · screenshot 6 - Official App of the U.S. Department of Homeland Security
“TRUSTED TRAVELER”
Travel services for Global Entry, NEXUS, SENTRI, or FAST. All in one placeTrusted Traveler · #16 · screenshot 1 - flightradar24
“The world's most trusted flight tracker”
As featured by:Flightradar24 | Flight Tracker · #33 · screenshot 1 - KNOW EXACTLY WHEN TO LEAVE
“Plan, prepare, and predict your travel day”
CLEAR: Travel Day Planning App · #39 · screenshot 3 - STATUS UPDATES
“Track your trip with real-time updates”
Capital One Travel · #41 · screenshot 2 - #2 CAUSE OF DELAYS
“Air Traffic Control”
Delays directly from ATC, just like your pilot.Flighty – Live Flight Tracker · #71 · screenshot 5 - Unlock
“MORE FEATURES”
on board the shipCarnival HUB · #72 · screenshot 2 - Lufthansa
“Rethinking air travel.”
Lufthansa · #73 · screenshot 1 - Photo tips
“Liveness Check”
Tips on how your liveness check should look:CA DMV Wallet · #84 · screenshot 4 - Powered by ✨ AI
“Instant Alerts”
Fuel Leak "We went through a pretty large flock of birds at 10,000 feet"“We went through a pretty large flock of birds at 10,000 feet”ATC - Live Air Traffic Radio · #88 · screenshot 2 - AI Translator
“Speak Any Language, Anywhere”
AI Translator:Voice&Talk · #97 · screenshot 1 - BE ON TIME, EVERY TIME
“Sync your calendar to automatically track flights”
CLEAR: Travel Day Planning App · #39 · screenshot 4 - TRAVEL REWARDS
“Easily earn and redeem rewards”
Capital One Travel · #41 · screenshot 3 - POPULAR
“Flighty Friends”
Share travel plans, get flight updates, and coordinate trips, automatically.Flighty – Live Flight Tracker · #71 · screenshot 6 - CHAT
“Stay connected with family and friends onboard”
Carnival HUB · #72 · screenshot 5 - ATC
“Live”
with audio, map and transcriptsATC - Live Air Traffic Radio · #88 · screenshot 4 - YOUR DIGITAL VAULT
“Securely store essential travel documents”
CLEAR: Travel Day Planning App · #39 · screenshot 5 - AIRPORT LOUNGES
“View capacity and join the lounge waitlist”
Capital One Travel · #41 · screenshot 4 - CLEAR ID
“Get a digital ID without leaving home”
CLEAR: Travel Day Planning App · #39 · screenshot 6 - 24/7 SUPPORT
“Simply tap to call when you need assistance”
Capital One Travel · #41 · screenshot 5 - TRIP DETAILS
“Manage and share your plans in seconds”
Capital One Travel · #41 · screenshot 6
Top ten Travel apps that do it.
- #3Airbnb1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size76% of these screenshots, against 37% of all Travel screenshots
- Serif headline43% of these screenshots, against 10% of all Travel screenshots
- Names the app33% of these screenshots, against 5% of all Travel screenshots
- Leads with a feature71% of these screenshots, against 50% of all Travel screenshots
- A word in a different colour33% of these screenshots, against 12% of all Travel screenshots
- Blue57% of these screenshots, against 40% of all Travel screenshots
More in words
- Has a headline97%
- Says “you” or “your”86%
- Tells you to do something85%
- Headline under five words74%
- Has a subline48%
- Headline in Title Case33%
- Uses a number33%
- Headline on one line28%
- No words at all28%
- Headline over eight words23%
- Names the app22%
- Says “I” or “my”19%
- Headline in capitals14%
- Exclaims9%
- Uses an emoji9%
- Uses a percentage5%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a kicker?
11 of the top 100 Travel apps (11%) have at least one, and 21 of their 561 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a kicker?
In the top ten: Airbnb (#3). Further down the chart: Trusted Traveler (#16), Flightradar24 | Flight Tracker (#33), CLEAR: Travel Day Planning App (#39), Capital One Travel (#41) and Flighty – Live Flight Tracker (#71), and 5 more.
Should my Travel app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Travel apps do it (10%), against 10 of the other 90 (11%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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