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Entertainment app screenshots with a kicker

A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.

From the top 100 free Entertainment apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
10% 10 of 100
Screenshots that do it
3% 18 of 544
The top ten
0 of 10 against 10 of the other 90

18 of the 544 Entertainment screenshots read (3%) do this, across 10 of the top 100 apps (10%). 0 of the top ten do it (0%), against 10 of the other 90 (11%): the top ten do it less than the rest. Of the 23 categories read so far, Entertainment is 15th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).

12 examples from the chart.

12 of the 18 Entertainment app screenshots with a kicker, one from each app, the highest on the chart first.

HBO Max: Stream Movies & TV App Store screenshot 6, headline “Movies”. Has a kicker.
HBO Max: Stream Movies & TV#16 in Entertainment · screenshot 6“Movies”
ReelShort - Stream Drama & TV App Store screenshot 2, headline “ORIGINAL PREMIUM SCRIPTS”. Has a kicker.
ReelShort - Stream Drama & TV#30 in Entertainment · screenshot 2“ORIGINAL PREMIUM SCRIPTS”
Posh – Create & Find Events App Store screenshot 1, headline “Discover curated social experiences.”. Has a kicker.
Posh – Create & Find Events#33 in Entertainment · screenshot 1“Discover curated social experiences.”
TickPick: No Fee Tickets App Store screenshot 1, headline “No Fee Tickets.”. Has a kicker.
TickPick: No Fee Tickets#36 in Entertainment · screenshot 1“No Fee Tickets.”
Gametime - Last Minute Tickets App Store screenshot 1, headline “BEST SEATS. LOWEST PRICE. GUARANTEED.”. Has a kicker.
Gametime - Last Minute Tickets#41 in Entertainment · screenshot 1“BEST SEATS. LOWEST PRICE. GUARANTEED.”
OOC: The Playable Anime App Store screenshot 2, headline “FUELED BY YOUR IMAGINATION”. Has a kicker.
OOC: The Playable Anime#49 in Entertainment · screenshot 2“FUELED BY YOUR IMAGINATION”
Character AI: Chat, Talk, Text App Store screenshot 1, headline “#1 ai chat app”. Has a kicker.
Character AI: Chat, Talk, Text#87 in Entertainment · screenshot 1“#1 ai chat app”
Heyyyy: Stories that text back App Store screenshot 1, headline “Your next obsession.”. Has a kicker.
Heyyyy: Stories that text back#90 in Entertainment · screenshot 1“Your next obsession.”
ZEDGE™ Ringtones & Wallpapers App Store screenshot 5, headline “AI Styles & Filters”. Has a kicker.
ZEDGE™ Ringtones & Wallpapers#91 in Entertainment · screenshot 5“AI Styles & Filters”
Reel.AI App Store screenshot 1, headline “Original AI Dramas”. Has a kicker.
Reel.AI#97 in Entertainment · screenshot 1“Original AI Dramas”
ReelShort - Stream Drama & TV App Store screenshot 3, headline “Unlimited Entertainment”. Has a kicker.
ReelShort - Stream Drama & TV#30 in Entertainment · screenshot 3“Unlimited Entertainment”
Heyyyy: Stories that text back App Store screenshot 2, headline “He remembers every word.”. Has a kicker.
Heyyyy: Stories that text back#90 in Entertainment · screenshot 2“He remembers every word.”

All 18 on the wall

Real headline examples, word for word.

The words on all 18 that carry any, as each app wrote them.

  • Hit“Movies”HBO Max: Stream Movies & TV · #16 · screenshot 6
  • ReelShort“ORIGINAL PREMIUM SCRIPTS”ReelShort - Stream Drama & TV · #30 · screenshot 2
  • (posh)“Discover curated social experiences.”Posh – Create & Find Events · #33 · screenshot 1
  • TickPick“No Fee Tickets.”Saving customersTickPick: No Fee Tickets · #36 · screenshot 1
  • GAMETIME“BEST SEATS. LOWEST PRICE. GUARANTEED.”Gametime - Last Minute Tickets · #41 · screenshot 1
  • *INTERACTIVE STORIES*“FUELED BY YOUR IMAGINATION”“Hmph, I’ve been waiting for this moment.”OOC: The Playable Anime · #49 · screenshot 2
  • (character.ai)“#1 ai chat app”Character AI: Chat, Talk, Text · #87 · screenshot 1
  • STORIES THAT TEXT BACK“Your next obsession.”Heyyyy: Stories that text back · #90 · screenshot 1
  • Make Art and Edit with“AI Styles & Filters”ZEDGE™ Ringtones & Wallpapers · #91 · screenshot 5
  • PREMIUM“Original AI Dramas”Watch, Chat, Experience.Reel.AI · #97 · screenshot 1
  • ReelShort“Unlimited Entertainment”ReelShort - Stream Drama & TV · #30 · screenshot 3
  • REAL MEMORY“He remembers every word.”Heyyyy: Stories that text back · #90 · screenshot 2
  • ReelShort“Weekly New Dramas”ReelShort - Stream Drama & TV · #30 · screenshot 4
  • EVERY TROPE, READY“Whatever the mood.”Heyyyy: Stories that text back · #90 · screenshot 3
  • ReelShort“Watch more, earn more”ReelShort - Stream Drama & TV · #30 · screenshot 6
  • SELF DISCOVERY“Your inner self, revealed.”Heyyyy: Stories that text back · #90 · screenshot 4
  • HE'S PAYING ATTENTION“Some men actually listen.”Heyyyy: Stories that text back · #90 · screenshot 5
  • NEVER A DULL DAY“Some girls keep you guessing.”Heyyyy: Stories that text back · #90 · screenshot 6

Top ten Entertainment apps that do it.

None of the top ten do. The highest app on the chart that does is HBO Max: Stream Movies & TV, at #16.

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Sports21% 21 of 10012% 67 of 5582 of 10
Food & Drink20% 20 of 1007% 40 of 5404 of 10
Shopping20% 20 of 1007% 37 of 5621 of 10
Health & Fitness16% 16 of 1004% 23 of 5742 of 10
Finance15% 15 of 1008% 46 of 5812 of 10
Lifestyle15% 15 of 1005% 28 of 5560 of 10
News13% 13 of 986% 33 of 5174 of 10
Photo & Video13% 13 of 1005% 28 of 5660 of 10
Reference13% 13 of 1005% 29 of 5660 of 10
Graphics & Design12% 12 of 994% 22 of 5641 of 10
Weather12% 12 of 1003% 16 of 5553 of 10
Social Networking11% 11 of 1004% 24 of 5541 of 10
Travel11% 11 of 1004% 21 of 5611 of 10
Navigation10% 10 of 993% 18 of 5660 of 10
Entertainment10% 10 of 1003% 18 of 5440 of 10
Music10% 10 of 1002% 13 of 5501 of 10
Utilities10% 10 of 1002% 11 of 5491 of 10
Business9% 9 of 1005% 26 of 5540 of 10
Developer Tools9% 9 of 1004% 22 of 5070 of 10
Education9% 9 of 1002% 9 of 5550 of 10
Medical8% 8 of 1003% 16 of 5480 of 10
Games7% 7 of 1002% 12 of 5670 of 10
Productivity6% 6 of 992% 13 of 5510 of 10

Has a kicker, across all categories

Related tactics.

Often on the same screenshot

  • Words aligned left44% of these screenshots, against 10% of all Entertainment screenshots
  • Serif headline39% of these screenshots, against 4% of all Entertainment screenshots
  • Headline under five words89% of these screenshots, against 55% of all Entertainment screenshots
  • Names the app39% of these screenshots, against 8% of all Entertainment screenshots
  • A word in a different colour56% of these screenshots, against 29% of all Entertainment screenshots
  • Badge33% of these screenshots, against 15% of all Entertainment screenshots

More in words

Questions, answered from the chart.

How many top Entertainment apps have App Store screenshots with a kicker?
10 of the top 100 Entertainment apps (10%) have at least one, and 18 of their 544 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Entertainment apps have App Store screenshots with a kicker?
None of the top ten do. The highest on the chart: HBO Max: Stream Movies & TV (#16), ReelShort - Stream Drama & TV (#30), Posh – Create & Find Events (#33), TickPick: No Fee Tickets (#36) and Gametime - Last Minute Tickets (#41), and 5 more.
Should my Entertainment app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Entertainment apps do it (0%), against 10 of the other 90 (11%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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