Travel app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
37% 37 of 100
Screenshots that do it
12% 70 of 561
The top ten
3 of 10 against 34 of the other 90
70 of the 561 Travel screenshots read (12%) do this, across 37 of the top 100 apps (37%). 3 of the top ten do it (30%), against 34 of the other 90 (38%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 21st for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 70 Travel app screenshots with a highlighted word, one from each app, the highest on the chart first.
“Defo Translator”
“Real-time updates with Live Activities”
“The NEW Frontier at your fingertips.”
“Earn $250+”
“Become a VIP!”
“Enjoy free cancellation options”
“From luxury lounges and spas, to sleep pods and dining.”
“DRIVERS GET 100% OF YOUR FARE”
“Discover the World Beyond”
“1.7 Million Hotels.”
“Plan your entire vacation”
“Take Control of Your Travel Day”
What these screenshots say, word for word.
The words on 40 of the 69 that carry any, as each app wrote them.
“Defo Translator”
GlobeRoam: GPS Camera Map · #4 · screenshot 2“Real-time updates with Live Activities”
American Airlines · #5 · screenshot 6“The NEW Frontier at your fingertips.”
Frontier Airlines · #8 · screenshot 1“Earn $250+”
in your first year. *Average for frequent usersUpside: Gas & Food Cash Back · #17 · screenshot 2“Become a VIP!”
Your shortcut to savingsPriceline - Hotel, Car, Flight · #21 · screenshot 6“Enjoy free cancellation options”
Free cancellation until Jun 5Vrbo: Vacation Rentals · #23 · screenshot 6“From luxury lounges and spas, to sleep pods and dining.”
Priority Pass+ · #24 · screenshot 2“DRIVERS GET 100% OF YOUR FARE”
Empower - Your ride, your way · #26 · screenshot 2“Discover the World Beyond”
OrbiScope · #29 · screenshot 1“1.7 Million Hotels.”
Get up to 50% offTrip.com: Book Flights, Hotels · #35 · screenshot 3“Plan your entire vacation”
Royal Caribbean International · #37 · screenshot 1“Take Control of Your Travel Day”
CLEAR: Travel Day Planning App · #39 · screenshot 1- AIRPORT LOUNGES
“View capacity and join the lounge waitlist”
Capital One Travel · #41 · screenshot 4 “Deal Alert: Save up to 40¢ per gallon”
GasBuddy: Find & Pay for Gas · #45 · screenshot 1“What you see isn't always "the Best Price"”
Find hidden deals and price drops on the travel sites & apps you already use."the Best Price"TravelArrow · #46 · screenshot 1“Earn as you stay”
IHG One Rewards: Book Hotels · #48 · screenshot 6“From outdoor adventures to wine tastings”
- we have something for everyoneViator Tours & Attractions · #56 · screenshot 2“Have a Seriously Nice flight with”
Breeze Airways · #57 · screenshot 4“Scan your documents for a faster check-in”
Volaris · #58 · screenshot 5“Find local, loving pet care for your unique pet”
700K+ verified pet sittersRover – Pet Sitters · #61 · screenshot 1“Price Predictions”
We predict future prices and tell you when to book to save the most money.Hopper: Flights, Hotels & Cars · #62 · screenshot 3“Prices from $4.99”
in the appGreyhound: Buy Bus Tickets · #63 · screenshot 1“Pay for Fuel”
Love's Rewards · #64 · screenshot 2“More options. More trips. More fun.”
Veo · #66 · screenshot 2“Shared mobility for every need.”
SIXT rent, share, ride & plus · #67 · screenshot 4“First-class flight tracker”
Fly smarter.Flighty – Live Flight Tracker · #71 · screenshot 1“Check your TO-DO-LIST ✓ and plan your cruise before you go”
Carnival HUB · #72 · screenshot 1“The all-new Ventra app is here!”
Ventra · #80 · screenshot 1“Prices from $4.99”
in the appFlixBus: Book Bus Tickets · #81 · screenshot 1“Stay connected”
In 200+ destinationsHolafly eSIM: Unlimited Data · #86 · screenshot 1“Listen to Air Traffic Radio”
ATC - Live Air Traffic Radio · #88 · screenshot 1“Most reliable way to dispatch among frequent taxi users in Japan”
GO / Taxi app for Japan visit · #91 · screenshot 3“Search and Compare”
KAYAK: Flights, Hotels & Cars · #92 · screenshot 3“Use one eSIM in 200+ destinations”
Saily: eSIM Data for Travel · #95 · screenshot 1“Snap and Translate Instantly”
AI Translator:Voice&Talk · #97 · screenshot 4“First App Booking? Get up to 17% OFF”
*Valid for hotel and property bookings onlyAgoda: Cheap Flights & Hotels · #99 · screenshot 1“Priority Pass turns every journey into something special.”
Priority Pass+ · #24 · screenshot 3“The World at Your Fingertips”
OrbiScope · #29 · screenshot 2“Reserve dining, shore excursions, and more”
Royal Caribbean International · #37 · screenshot 2- KNOW EXACTLY WHEN TO LEAVE
“Plan, prepare, and predict your travel day”
CLEAR: Travel Day Planning App · #39 · screenshot 3
Top ten Travel apps that do it.
- #4GlobeRoam: GPS Camera Map1 of its 4 screenshots
- #5American Airlines1 of its 6 screenshots
- #8Frontier Airlines1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Uses a number24% of these screenshots, against 8% of all Travel screenshots
- Has a subline40% of these screenshots, against 25% of all Travel screenshots
- Badge26% of these screenshots, against 12% of all Travel screenshots
- Headline in Title Case23% of these screenshots, against 14% of all Travel screenshots
- Subline explains the headline27% of these screenshots, against 19% of all Travel screenshots
- Red16% of these screenshots, against 7% of all Travel screenshots
More in look
- Light73%
- Background is the icon’s colour64%
- Blue63%
- Solid background58%
- Gradient background50%
- Black, white or grey46%
- Low contrast words41%
- Photo background39%
- Dark38%
- High contrast words37%
- Orange22%
- Red19%
- Rounded headline type19%
- Teal19%
- Green14%
- Pattern or texture13%
- Serif headline12%
- The app itself is the background6%
- Condensed or display type5%
- Yellow4%
- Pink3%
- Purple3%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a highlighted word?
37 of the top 100 Travel apps (37%) have at least one, and 70 of their 561 screenshots (12%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a highlighted word?
In the top ten: GlobeRoam: GPS Camera Map (#4), American Airlines (#5) and Frontier Airlines (#8). Further down the chart: Upside: Gas & Food Cash Back (#17), Priceline - Hotel, Car, Flight (#21), Vrbo: Vacation Rentals (#23), Priority Pass+ (#24) and Empower - Your ride, your way (#26), and 29 more.
Should my Travel app have App Store screenshots with a highlighted word?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Travel apps do it (30%), against 34 of the other 90 (38%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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