Travel app screenshots with low-contrast text
The headline sits close to its background in brightness. Words close to their background in brightness are harder to read, most of all at small sizes.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
41% 41 of 100
Screenshots that do it
17% 93 of 561
The top ten
3 of 10 against 38 of the other 90
93 of the 561 Travel screenshots read (17%) do this, across 41 of the top 100 apps (41%). 3 of the top ten do it (30%), against 38 of the other 90 (42%): the top ten do it less than the rest. Of the 23 categories read so far, Travel is 5th for this. It is most common in Education (45% of apps) and least common in Games (16%).
12 examples from the chart.
12 of the 93 Travel app screenshots with low-contrast text, one from each app, the highest on the chart first.
“Connect anytime, anywhere”
“Enjoy the new and improved Frontier experience.”
“Hail the future”
“Get real-time updates on your boarding group and progress.”
“Search and book your stay”
“Book the perfect car near you”
“Over a Million Hotels”
“Explore millions of host-free stays”
“SAVE 15-20% ON AVERAGE”
“Search flights and book your next trip.”
“Choose your look.”
“Search for a rental location”
What these screenshots say, word for word.
The words on 40 of the 93 that carry any, as each app wrote them.
“Connect anytime, anywhere”
American Airlines · #5 · screenshot 1“Enjoy the new and improved Frontier experience.”
Frontier Airlines · #8 · screenshot 4“Hail the future”
Waymo · #10 · screenshot 2“Get real-time updates on your boarding group and progress.”
United Airlines · #11 · screenshot 2“Search and book your stay”
Marriott Bonvoy: Book Hotels · #14 · screenshot 2“Book the perfect car near you”
Turo — Better car rental · #15 · screenshot 1“Over a Million Hotels”
Up to 50% OffPriceline - Hotel, Car, Flight · #21 · screenshot 1“Explore millions of host-free stays”
Private vacation rentalsVrbo: Vacation Rentals · #23 · screenshot 1“SAVE 15-20% ON AVERAGE”
Empower - Your ride, your way · #26 · screenshot 1“Search flights and book your next trip.”
JetBlue · #27 · screenshot 5“Choose your look.”
Alaska Hawaiian · #28 · screenshot 2“Search for a rental location”
Enterprise Rent-A-Car · #31 · screenshot 2“Robotaxi”
Tesla Robotaxi · #32 · screenshot 1“Flight Tickets. Choose from 680+ airlines”
Trip.com: Book Flights, Hotels · #35 · screenshot 2“View your onboard expense account”
Royal Caribbean International · #37 · screenshot 3“It's your journey”
Zoox · #38 · screenshot 5- CLEAR ID
“Get a digital ID without leaving home”
CLEAR: Travel Day Planning App · #39 · screenshot 6 “Experience the Magic”
Disneyland® · #40 · screenshot 1“Everything you need for the journey ahead”
Capital One Travel · #41 · screenshot 1“Deal Alert: Save up to 40¢ per gallon”
GasBuddy: Find & Pay for Gas · #45 · screenshot 1“Upfront pricing zero surprises”
Airalo: eSIM for travel & data · #53 · screenshot 5“Find and pay for nearby parking in seconds”
PayByPhone Parking · #54 · screenshot 2“Compare our fares”
Volaris · #58 · screenshot 2“Pay for Fuel”
Love's Rewards · #64 · screenshot 2“Rent premium cars. Pay economy.”
SIXT rent, share, ride & plus · #67 · screenshot 2“Hassle-Free Travels”
Instant confirmation, flexible cancellation“Instant confirmation, flexible cancellation”Klook: Travel & Activities · #69 · screenshot 4“A trusted travel companion”
British Airways · #74 · screenshot 2“Sit back & relax in a DiDi”
DiDi Rider: Affordable rides · #76 · screenshot 1“Millions trust Freenow”
Freenow by Lyft - taxi & more · #78 · screenshot 2“The all-new Ventra app is here!”
Ventra · #80 · screenshot 1“Prices from $4.99”
in the appFlixBus: Book Bus Tickets · #81 · screenshot 1“Verify DMV Issued Card”
Take out your DMV issued Driver's License or Identity Card to capture a picture of the front and back of the card using your phone camera.CA DMV Wallet · #84 · screenshot 2“Book a flight. Check in. Take off.”
Air France - Book a flight · #85 · screenshot 1“THE EASIEST WAY TO MAKE THE MOST OF YOUR VACATION”
Norwegian Cruise Line · #87 · screenshot 1“3D View”
Detailed Runway Markings"I feel like i'm at the airport"ATC - Live Air Traffic Radio · #88 · screenshot 6“Get deal alerts”
KAYAK: Flights, Hotels & Cars · #92 · screenshot 5“MGM REWARDS”
Dine, stay, play. Earn on what you love.MGM Rewards · #94 · screenshot 1- AI Translator
“Speak Any Language, Anywhere”
AI Translator:Voice&Talk · #97 · screenshot 1 “Select your ticket based on scheduled departures and arrivals, fares, and flight options.”
Turkish Airlines: Book Flights · #98 · screenshot 3“Flights + Hotels Bundle for more savings!”
Agoda: Cheap Flights & Hotels · #99 · screenshot 5
Top ten Travel apps that do it.
- #5American Airlines5 of its 6 screenshots
- #8Frontier Airlines1 of its 4 screenshots
- #10Waymo1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 45% 45 of 100 | 18% 102 of 555 | 6 of 10 |
| Social Networking | 45% 45 of 100 | 21% 117 of 554 | 7 of 10 |
| Health & Fitness | 44% 44 of 100 | 18% 102 of 574 | 2 of 10 |
| Utilities | 42% 42 of 100 | 17% 92 of 549 | 3 of 10 |
| Medical | 41% 41 of 100 | 24% 129 of 548 | 5 of 10 |
| Travel | 41% 41 of 100 | 17% 93 of 561 | 3 of 10 |
| Productivity | 40% 40 of 99 | 19% 106 of 551 | 4 of 10 |
| Photo & Video | 38% 38 of 100 | 18% 101 of 566 | 3 of 10 |
| Business | 37% 37 of 100 | 21% 114 of 554 | 6 of 10 |
| Lifestyle | 37% 37 of 100 | 18% 102 of 556 | 3 of 10 |
| Music | 36% 36 of 100 | 12% 67 of 550 | 5 of 10 |
| Shopping | 36% 36 of 100 | 15% 86 of 562 | 3 of 10 |
| Food & Drink | 33% 33 of 100 | 13% 71 of 540 | 5 of 10 |
| Entertainment | 32% 32 of 100 | 12% 65 of 544 | 2 of 10 |
| Finance | 31% 31 of 100 | 12% 67 of 581 | 4 of 10 |
| Reference | 30% 30 of 100 | 13% 71 of 566 | 3 of 10 |
| Developer Tools | 29% 29 of 100 | 13% 64 of 507 | 3 of 10 |
| Graphics & Design | 27% 27 of 99 | 11% 64 of 564 | 1 of 10 |
| Navigation | 27% 27 of 99 | 13% 74 of 566 | 3 of 10 |
| News | 26% 25 of 98 | 11% 57 of 517 | 3 of 10 |
| Sports | 20% 20 of 100 | 8% 47 of 558 | 3 of 10 |
| Weather | 20% 20 of 100 | 7% 41 of 555 | 3 of 10 |
| Games | 16% 16 of 100 | 6% 33 of 567 | 3 of 10 |
Related tactics.
Often on the same screenshot
- Plain tone89% of these screenshots, against 75% of all Travel screenshots
- Headline too small to read26% of these screenshots, against 13% of all Travel screenshots
- Words at the top94% of these screenshots, against 82% of all Travel screenshots
- Tells you to do something58% of these screenshots, against 48% of all Travel screenshots
- Screen fills the picture80% of these screenshots, against 70% of all Travel screenshots
- Whole phone shown66% of these screenshots, against 57% of all Travel screenshots
More in look
- Light73%
- Background is the icon’s colour64%
- Blue63%
- Solid background58%
- Gradient background50%
- Black, white or grey46%
- Photo background39%
- Dark38%
- A word in a different colour37%
- High contrast words37%
- Orange22%
- Red19%
- Rounded headline type19%
- Teal19%
- Green14%
- Pattern or texture13%
- Serif headline12%
- The app itself is the background6%
- Condensed or display type5%
- Yellow4%
- Pink3%
- Purple3%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with low-contrast text?
41 of the top 100 Travel apps (41%) have at least one, and 93 of their 561 screenshots (17%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with low-contrast text?
In the top ten: American Airlines (#5), Frontier Airlines (#8) and Waymo (#10). Further down the chart: United Airlines (#11), Marriott Bonvoy: Book Hotels (#14), Turo — Better car rental (#15), Priceline - Hotel, Car, Flight (#21) and Vrbo: Vacation Rentals (#23), and 33 more.
Should my Travel app have App Store screenshots with low-contrast text?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Travel apps do it (30%), against 38 of the other 90 (42%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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