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Travel app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
64% 64 of 100
Screenshots that do it
44% 245 of 561
The top ten
5 of 10 against 59 of the other 90

245 of the 561 Travel screenshots read (44%) do this, across 64 of the top 100 apps (64%). 5 of the top ten do it (50%), against 59 of the other 90 (66%): the top ten do it less than the rest. Of the 23 categories read so far, Travel is 5th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 245 Travel app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

GlobeRoam: GPS Camera Map App Store screenshot 4, headline “Learn new words quickly with flashcards”. Background is the icon’s colour.
GlobeRoam: GPS Camera Map#4 in Travel · screenshot 4“Learn new words quickly with flashcards”
Southwest Airlines: Travel App App Store screenshot 1, headline “Fly with Southwest ®”. Background is the icon’s colour.
Southwest Airlines: Travel App#6 in Travel · screenshot 1“Fly with Southwest ®”
Booking.com: Hotels & Travel App Store screenshot 1, headline “Book your whole trip in one app”. Background is the icon’s colour.
Booking.com: Hotels & Travel#7 in Travel · screenshot 1“Book your whole trip in one app”
Frontier Airlines App Store screenshot 1, headline “The NEW Frontier at your fingertips.”. Background is the icon’s colour.
Frontier Airlines#8 in Travel · screenshot 1“The NEW Frontier at your fingertips.”
Fly Delta App Store screenshot 1, no headline. Background is the icon’s colour.
Fly Delta#9 in Travel · screenshot 1No headline
United Airlines App Store screenshot 1, headline “Find all the travel info you need at a glance.”. Background is the icon’s colour.
United Airlines#11 in Travel · screenshot 1“Find all the travel info you need at a glance.”
Upside: Gas & Food Cash Back App Store screenshot 1, headline “Get cash back on gas, groceries, and dining.”. Background is the icon’s colour.
Upside: Gas & Food Cash Back#17 in Travel · screenshot 1“Get cash back on gas, groceries, and dining.”
Locaris – GPS World Map App Store screenshot 1, headline “Global Live Views”. Background is the icon’s colour.
Locaris – GPS World Map#19 in Travel · screenshot 1“Global Live Views”
Amtrak App Store screenshot 1, headline “Effortless travel at your fingertips”. Background is the icon’s colour.
Amtrak#20 in Travel · screenshot 1“Effortless travel at your fingertips”
Priceline - Hotel, Car, Flight App Store screenshot 1, headline “Over a Million Hotels”. Background is the icon’s colour.
Priceline - Hotel, Car, Flight#21 in Travel · screenshot 1“Over a Million Hotels”
Lime - #RideGreen App Store screenshot 3, headline “Find your ride nearby”. Background is the icon’s colour.
Lime - #RideGreen#22 in Travel · screenshot 3“Find your ride nearby”
Vrbo: Vacation Rentals App Store screenshot 1, headline “Explore millions of host-free stays”. Background is the icon’s colour.
Vrbo: Vacation Rentals#23 in Travel · screenshot 1“Explore millions of host-free stays”

All 245 on the wall

What these screenshots say, word for word.

The words on 40 of the 225 that carry any, as each app wrote them.

  • “Learn new words quickly with flashcards”GlobeRoam: GPS Camera Map · #4 · screenshot 4
  • “Fly with Southwest ®”Southwest Airlines: Travel App · #6 · screenshot 1
  • “Book your whole trip in one app”Booking.com: Hotels & Travel · #7 · screenshot 1
  • “The NEW Frontier at your fingertips.”Frontier Airlines · #8 · screenshot 1
  • “Find inspiration for your next trip”Fly Delta · #9 · screenshot 2
  • “Find all the travel info you need at a glance.”United Airlines · #11 · screenshot 1
  • “Get cash back on gas, groceries, and dining.”Upside: Gas & Food Cash Back · #17 · screenshot 1
  • “Global Live Views”See the world as it happensLocaris – GPS World Map · #19 · screenshot 1
  • “Effortless travel at your fingertips”Amtrak · #20 · screenshot 1
  • “Over a Million Hotels”Up to 50% OffPriceline - Hotel, Car, Flight · #21 · screenshot 1
  • “Find your ride nearby”Lime - #RideGreen · #22 · screenshot 3
  • “Explore millions of host-free stays”Private vacation rentalsVrbo: Vacation Rentals · #23 · screenshot 1
  • “Moving Made Easier®”The Fastest Way to Manage Your RentalU-Haul: Moving Made Easier® · #25 · screenshot 1
  • “SAVE 15-20% ON AVERAGE”Empower - Your ride, your way · #26 · screenshot 1
  • “Everything you need to manage your trip with just a few taps.”JetBlue · #27 · screenshot 2
  • “Choose your look.”Alaska Hawaiian · #28 · screenshot 2
  • “Discover the World Beyond”OrbiScope · #29 · screenshot 1
  • “34 parks. One amazing app.”Six Flags · #30 · screenshot 1
  • “Search for a rental location”Enterprise Rent-A-Car · #31 · screenshot 2
  • flightradar24“The world's most trusted flight tracker”As featured by:Flightradar24 | Flight Tracker · #33 · screenshot 1
  • “One-stop travel platform.”By your side 24/7Trip.com: Book Flights, Hotels · #35 · screenshot 1
  • “Experience the Magic”My Disney Experience · #36 · screenshot 1
  • “Plan your entire vacation”Royal Caribbean International · #37 · screenshot 1
  • “Enjoy more space, comfort, and time”Zoox · #38 · screenshot 4
  • “Take Control of Your Travel Day”CLEAR: Travel Day Planning App · #39 · screenshot 1
  • “Save Time with Meals On-the-Go”Disneyland® · #40 · screenshot 6
  • AIRPORT LOUNGES“View capacity and join the lounge waitlist”Capital One Travel · #41 · screenshot 4
  • “Tap. Ride. Go.”Your next ride is minutes awayBolt: Request a Ride · #42 · screenshot 1
  • “Southeast Asia's Superapp”Grab: Taxi Ride, Food Delivery · #43 · screenshot 2
  • “Book Travel”Amex Travel · #47 · screenshot 3
  • “19 hotel brands 6,000 destinations One app”IHG One Rewards: Book Hotels · #48 · screenshot 1
  • “Right time”GetYourGuide: Plan & Book · #49 · screenshot 2
  • “AMPLIFY YOUR EXPERIENCE”with the Universal Orlando Resort AppUniversal Orlando Resort · #51 · screenshot 1
  • “MAXIMIZE YOUR VISIT”with the Universal Studios Hollywood AppUniversal Studios Hollywood™ · #52 · screenshot 1
  • “Just flexible plans and easy top ups”Airalo: eSIM for travel & data · #53 · screenshot 6
  • “Stress-free travel planning is our kind of thing”Viator Tours & Attractions · #56 · screenshot 1
  • “Book your flights fast and easy”Volaris · #58 · screenshot 1
  • “Book hotels, earn rewards”Hotels.com: Book Hotel Deals · #59 · screenshot 1
  • “The app where you set the price”Offer your fareinDrive. Save on city rides · #60 · screenshot 1
  • “Find local, loving pet care for your unique pet”700K+ verified pet sittersRover – Pet Sitters · #61 · screenshot 1

Top ten Travel apps that do it.

  1. #4GlobeRoam: GPS Camera Map1 of its 4 screenshots
  2. #6Southwest Airlines: Travel App6 of its 6 screenshots
  3. #7Booking.com: Hotels & Travel2 of its 6 screenshots
  4. #8Frontier Airlines4 of its 4 screenshots
  5. #9Fly Delta4 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

  • Blue59% of these screenshots, against 40% of all Travel screenshots
  • Gradient background39% of these screenshots, against 31% of all Travel screenshots
  • Leads with a feature56% of these screenshots, against 50% of all Travel screenshots
  • Tells you to do something53% of these screenshots, against 48% of all Travel screenshots
  • Green11% of these screenshots, against 6% of all Travel screenshots
  • Teal11% of these screenshots, against 7% of all Travel screenshots

More in look

Questions, answered from the chart.

How many top Travel apps have App Store screenshots in the app icon’s colour?
64 of the top 100 Travel apps (64%) have at least one, and 245 of their 561 screenshots (44%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots in the app icon’s colour?
In the top ten: GlobeRoam: GPS Camera Map (#4), Southwest Airlines: Travel App (#6), Booking.com: Hotels & Travel (#7), Frontier Airlines (#8) and Fly Delta (#9). Further down the chart: United Airlines (#11), Upside: Gas & Food Cash Back (#17), Locaris – GPS World Map (#19), Amtrak (#20) and Priceline - Hotel, Car, Flight (#21), and 54 more.
Should my Travel app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 5 of the top ten Travel apps do it (50%), against 59 of the other 90 (66%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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