Utilities app screenshots with a call to action

Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

14% 14 of 100

Screenshots that do it

3% 16 of 549

The top ten

2 of 10 against 12 of the other 90

16 of the 549 Utilities screenshots read (3%) do this, across 14 of the top 100 apps (14%). 2 of the top ten do it (20%), against 12 of the other 90 (13%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 13th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).

12 examples from the chart.

12 of the 16 Utilities app screenshots with a call to action, one from each app, the highest on the chart first.

Visible mobile App Store screenshot 2, headline “Get a new phone,”. Asks for an action. — **Visible mobile**#78 in Utilities · screenshot 2“Get a new phone,”

All 16 on the wall

Real headline examples, word for word.

The words on all 16 that carry any, as each app wrote them.

“Simple setup using your camera”To setup your account, you'll scan the QR code in your 2-Step Verification settings for Google or any third-party serviceGoogle Authenticator · #4 · screenshot 2
“Get AI-powered answers fast”AT&T · #10 · screenshot 3
“Get instant arrest reports.”Offender Locator: Find & Watch · #34 · screenshot 2
“Get started quickly”with several signup optionsPayRange · #36 · screenshot 2
“Subscribe to WARP+ to avoid traffic jams on the Internet.”1.1.1.1: Faster Internet · #52 · screenshot 3
“THE #1 VPN FREE APP”Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1
“Now Includes Downdetector”Get real-time performance tracking of thousands of apps and servicesSpeedtest by Ookla · #59 · screenshot 2
“Get notifications and alerts”Google Family Link · #63 · screenshot 6
“Join 10M+ USERS WORLDWIDE”“I like Smart Mirroring I'm a bit of a dinosaur, but once I figured it out, it was pretty easy. Now I have screen mirroring turbo. I think this is solving my problems as to getting videos on my TV. Thanks, Smart Mirroring.”Screen Mirroring | Cast to TV · #65 · screenshot 4
“Never Take Notes Again”Get clear AI notesUC Browser · #66 · screenshot 2
“Get a new phone,”Grab a new phone or get started with your current one, we’ll even help you upgrade if you want something new.Visible mobile · #78 · screenshot 2
“Get a 2nd Phone Number”Second Phone Number - 2Number · #83 · screenshot 1
“Register/Login”Joyhub · #94 · screenshot 1
“No Logs. No Account.”Start in one tap, nothing to sign up, nothing to leak.OwnVPN · #100 · screenshot 5
“Try AT&T WirelessSM free for 30 days”Get talk, text, and 100GB of data for 30 days. Compatible iPhone required. Terms & restrictions apply.AT&T · #10 · screenshot 4
“Universal Results”Create a Speedtest® account to view test results across all of your devicesSpeedtest by Ookla · #59 · screenshot 4

Top ten Utilities apps that do it.

#4Google Authenticator1 of its 6 screenshots
#10AT&T2 of its 6 screenshots

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Finance	32% 32 of 100	7% 43 of 581	2 of 10
Food & Drink	31% 31 of 100	6% 34 of 540	4 of 10
Social Networking	25% 25 of 100	5% 28 of 554	4 of 10
News	24% 24 of 98	5% 26 of 517	4 of 10
Shopping	22% 22 of 100	4% 24 of 562	2 of 10
Lifestyle	19% 19 of 100	4% 21 of 556	3 of 10
Entertainment	18% 18 of 100	4% 20 of 544	2 of 10
Navigation	17% 17 of 99	3% 17 of 566	3 of 10
Music	16% 16 of 100	4% 20 of 550	4 of 10
Travel	16% 16 of 100	3% 17 of 561	1 of 10
Medical	15% 15 of 100	3% 16 of 548	0 of 10
Reference	15% 15 of 100	3% 17 of 566	3 of 10
Utilities	14% 14 of 100	3% 16 of 549	2 of 10
Graphics & Design	13% 13 of 99	2% 14 of 564	2 of 10
Health & Fitness	13% 13 of 100	3% 16 of 574	0 of 10
Games	12% 12 of 100	2% 12 of 567	1 of 10
Sports	12% 12 of 100	2% 12 of 558	2 of 10
Education	11% 11 of 100	3% 14 of 555	2 of 10
Productivity	10% 10 of 99	2% 10 of 551	1 of 10
Business	10% 10 of 100	2% 10 of 554	1 of 10
Photo & Video	9% 9 of 100	2% 11 of 566	0 of 10
Developer Tools	8% 8 of 100	2% 8 of 507	2 of 10
Weather	2% 2 of 100	under 1% 2 of 555	0 of 10

Asks for an action, across all categories

Often on the same screenshot

Subline explains the headline50% of these screenshots, against 18% of all Utilities screenshots
Has a subline56% of these screenshots, against 28% of all Utilities screenshots
Illustration or mascot69% of these screenshots, against 43% of all Utilities screenshots
Uses a number31% of these screenshots, against 6% of all Utilities screenshots
Tells you to do something63% of these screenshots, against 39% of all Utilities screenshots
States a benefit63% of these screenshots, against 42% of all Utilities screenshots

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots with a call to action?

14 of the top 100 Utilities apps (14%) have at least one, and 16 of their 549 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Utilities apps have App Store screenshots with a call to action?

In the top ten: Google Authenticator (#4) and AT&T (#10). Further down the chart: Offender Locator: Find & Watch (#34), PayRange (#36), 1.1.1.1: Faster Internet (#52), Free VPN by Free VPN .org™ (#54) and Speedtest by Ookla (#59), and 7 more.

Should my Utilities app have App Store screenshots with a call to action?

The chart shows who does it, not whether it would work for your app. 2 of the top ten Utilities apps do it (20%), against 12 of the other 90 (13%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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