Explanatory Utilities app screenshot subheadlines
The second line says how. The headline makes the promise and the smaller line says how the app keeps it.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
38% 38 of 100
Screenshots that do it
18% 101 of 549
The top ten
3 of 10 against 35 of the other 90
101 of the 549 Utilities screenshots read (18%) do this, across 38 of the top 100 apps (38%). 3 of the top ten do it (30%), against 35 of the other 90 (39%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 8th for this. It is most common in Finance (56% of apps) and least common in Games (9%).
12 examples from the chart.
12 of the 101 explanatory Utilities app screenshot subheadlines, one from each app, the highest on the chart first.
“Stronger security with Google Authenticator”
“Unsubscribe”
“Try AT&T WirelessSM free for 30 days”
“The easiest way to manage”
“Browse while you watch”
“Private, Optional AI”
“UK ETA”
“All-in-one app”
“「Hey Tuya」”
“Browse privately”
“Dashboard”
“Fraud & Spam Call Blocking”
Real headline examples, word for word.
The words on 40 of the 101 that carry any, as each app wrote them.
“Stronger security with Google Authenticator”
Get verification codes for all your accounts using 2-Step VerificationGoogle Authenticator · #4 · screenshot 1“Unsubscribe”
from EmailsCleanup: Phone Storage Cleaner · #5 · screenshot 5“Try AT&T WirelessSM free for 30 days”
Get talk, text, and 100GB of data for 30 days. Compatible iPhone required. Terms & restrictions apply.AT&T · #10 · screenshot 4“The easiest way to manage”
your Xfinity experienceXfinity · #11 · screenshot 1“Browse while you watch”
Browse during playback and switch with easeCarTV - M3U IPTV Player & Cast · #18 · screenshot 3“Private, Optional AI”
Chat privately with popular AI models in Duck.ai.DuckDuckGo, optional Duck.ai · #19 · screenshot 4“UK ETA”
Apply for an Electronic Travel Authorisation to come to the UKUK ETA · #21 · screenshot 1“All-in-one app”
Advanced VPN with scam and phishing protectionNordVPN: VPN Fast & Secure · #24 · screenshot 2“「Hey Tuya」”
Your AI Assistant for LivingTuya: Smart Life, Smart Living · #26 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“Dashboard”
Manage your network even when you're awayTP-Link Tether · #30 · screenshot 2“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“Get started quickly”
with several signup optionsPayRange · #36 · screenshot 2“SETUP”
Set up your Brother printer quickly from your mobile device!Brother Mobile Connect · #38 · screenshot 2“More Locations”
Global Coverage, Dynamically Added Popular NodesJumpJumpVPN: Fast & Secure · #39 · screenshot 3“SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“Massive High-quality Models”
Multi-color 3D printing journey with models of diverse categories.Bambu Handy · #42 · screenshot 1“Transform Your Car”
With WidgetsmyCar: Car Widgets & Dashboard · #43 · screenshot 2“Your Home”
We make it easy to pay rent, request maintenance, or reserve amenities. (Options vary based on each community)RentCafe Resident · #44 · screenshot 1“TV Remote Control”
for all TVsUniversal TV Remote™ Control · #47 · screenshot 2“BIBLE TRIVIA”
Strengthen your faith by detailsHoly Bible Faith:Verse&Audio · #48 · screenshot 5“Easily turn 1.1.1.1 with WARP on or off anytime.”
Just a few taps.1.1.1.1: Faster Internet · #52 · screenshot 1“Full control for”
Power On/Off Channels Touchpad and CursorRemote for Firestick · Fire TV · #58 · screenshot 1“Now Includes Downdetector”
Get real-time performance tracking of thousands of apps and servicesSpeedtest by Ookla · #59 · screenshot 2“Place our widget anywhere on your Home Screen*”
* Premium featureCountdown · #62 · screenshot 3“eyes on the street ojos en la calle”
see whats happening on your block in real time mira lo que sucede en tu cuadra en tiempo realWatcho — Por La Comunidad · #64 · screenshot 4“SCREEN MIRRORING”
for Smart TVsScreen Mirroring | Cast to TV · #65 · screenshot 1“Never Take Notes Again”
Get clear AI notesUC Browser · #66 · screenshot 2“A secure network that just works”
Zero config VPN. Sets up in minutes, manages firewall rules for you, and works from anywhere.Tailscale · #74 · screenshot 1“Stay safe online”
Protect your privacy on any network.Zyra VPN · #76 · screenshot 2“Three plans, zero hidden fees”
We believe in transparency, so the price you see is the price youill pay. You never have to worry about hidden fees.Visible mobile · #78 · screenshot 1“Industry leader”
since 2010sBurner: Second Phone Number · #81 · screenshot 3“Easy Setup”
Walk through the setup step by stepTP-Link Deco · #82 · screenshot 1“Text Translate”
Instantly Understand Any TextTranslate AI: Voice & Photo · #84 · screenshot 2“DIGITAL ACCESS”
Open the gate and other access points.Extra Space Storage · #85 · screenshot 1“Manage internet use by pausing it, setting schedules, filtering content and more”
*Compatible with Fios routers onlyVerizon Home · #88 · screenshot 5“EDIT & SIGN”
DocumentsPDF Reader - Easy Editor · #93 · screenshot 2“Advanced Security”
Built-in features to keep you safe online.OwnVPN · #100 · screenshot 4“Simple setup using your camera”
To setup your account, you'll scan the QR code in your 2-Step Verification settings for Google or any third-party serviceGoogle Authenticator · #4 · screenshot 2“Find all your Xfinity services,”
all in one placeXfinity · #11 · screenshot 2
Top ten Utilities apps that do it.
- #4Google Authenticator4 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner1 of its 6 screenshots
- #10AT&T1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 56% 56 of 100 | 29% 170 of 581 | 7 of 10 |
| Food & Drink | 52% 52 of 100 | 27% 146 of 540 | 7 of 10 |
| Shopping | 52% 52 of 100 | 30% 169 of 562 | 4 of 10 |
| Sports | 47% 47 of 100 | 23% 128 of 558 | 7 of 10 |
| Social Networking | 41% 41 of 100 | 19% 108 of 554 | 5 of 10 |
| Reference | 40% 40 of 100 | 23% 128 of 566 | 5 of 10 |
| Travel | 40% 40 of 100 | 19% 104 of 561 | 0 of 10 |
| Utilities | 38% 38 of 100 | 18% 101 of 549 | 3 of 10 |
| Business | 36% 36 of 100 | 15% 82 of 554 | 3 of 10 |
| Developer Tools | 36% 36 of 100 | 21% 104 of 507 | 3 of 10 |
| Lifestyle | 36% 36 of 100 | 16% 91 of 556 | 6 of 10 |
| Photo & Video | 36% 36 of 100 | 15% 86 of 566 | 5 of 10 |
| Navigation | 35% 35 of 99 | 17% 94 of 566 | 2 of 10 |
| Graphics & Design | 34% 34 of 99 | 14% 81 of 564 | 5 of 10 |
| Entertainment | 32% 32 of 100 | 15% 84 of 544 | 3 of 10 |
| News | 31% 30 of 98 | 17% 90 of 517 | 0 of 10 |
| Music | 29% 29 of 100 | 9% 52 of 550 | 3 of 10 |
| Health & Fitness | 28% 28 of 100 | 12% 70 of 574 | 2 of 10 |
| Productivity | 27% 27 of 99 | 13% 71 of 551 | 1 of 10 |
| Education | 27% 27 of 100 | 11% 59 of 555 | 4 of 10 |
| Medical | 27% 27 of 100 | 13% 69 of 548 | 1 of 10 |
| Weather | 27% 27 of 100 | 14% 80 of 555 | 3 of 10 |
| Games | 9% 9 of 100 | 5% 31 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 28% of all Utilities screenshots
- Headline under five words84% of these screenshots, against 62% of all Utilities screenshots
- Says “you” or “your”49% of these screenshots, against 27% of all Utilities screenshots
- Headline readable at thumbnail size54% of these screenshots, against 36% of all Utilities screenshots
- States a benefit58% of these screenshots, against 42% of all Utilities screenshots
- Teal24% of these screenshots, against 10% of all Utilities screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit85%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have explanatory App Store screenshot subheadlines?
38 of the top 100 Utilities apps (38%) have at least one, and 101 of their 549 screenshots (18%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have explanatory App Store screenshot subheadlines?
In the top ten: Google Authenticator (#4), Cleanup: Phone Storage Cleaner (#5) and AT&T (#10). Further down the chart: Xfinity (#11), CarTV - M3U IPTV Player & Cast (#18), DuckDuckGo, optional Duck.ai (#19), UK ETA (#21) and NordVPN: VPN Fast & Secure (#24), and 30 more.
Should my Utilities app have explanatory App Store screenshot subheadlines?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Utilities apps do it (30%), against 35 of the other 90 (39%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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