Utilities app screenshots with large headlines
The headline is at least a twelfth of the picture’s height. Screenshots are shown small in search results, where only large type can be read.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
200 of the 549 Utilities screenshots read (36%) do this, across 78 of the top 100 apps (78%). 9 of the top ten do it (90%), against 69 of the other 90 (77%): the top ten do it more than the rest. Of the 23 categories read so far, Utilities is 4th for this. It is most common in Food & Drink (84% of apps) and least common in Weather (48%).
12 examples from the chart.
12 of the 200 Utilities app screenshots with large headlines, one from each app, the highest on the chart first.

“Get help writing”

“收藏频道”

“Stronger security with Google Authenticator”

“Clean Up”

“Embrace a World of Smart Features”

“Do more with Extensions”

“Simple is the new standard”

“Universal Remote For All TV Brands”

“Connecting changes everything”

“Detect motion using WiFi”

“Unlimited Online Protection”

“Just Blink and Youre Home”
What these screenshots say, word for word.
The words on 40 of the 200 that carry any, as each app wrote them.
“Get help writing”
Google · #1 · screenshot 4“收藏频道”
APTV · #2 · screenshot 2“Stronger security with Google Authenticator”
Get verification codes for all your accounts using 2-Step VerificationGoogle Authenticator · #4 · screenshot 1“Clean Up”
iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1“Embrace a World of Smart Features”
Govee Home · #6 · screenshot 4“Do more with Extensions”
Microsoft Edge · #7 · screenshot 5“Simple is the new standard”
My Verizon · #8 · screenshot 1“Universal Remote For All TV Brands”
TV Remote - Universal Control · #9 · screenshot 1“Connecting changes everything”
AT&T · #10 · screenshot 1- ▴
“Detect motion using WiFi”
and set Home and Away modesXfinity · #11 · screenshot 4 “Unlimited Online Protection”
Proton VPN: Fast & Secure · #13 · screenshot 1“Just Blink and Youre Home”
Blink Home Monitor · #14 · screenshot 1- EASY QR CODE SET UP
“Authenticator App”
Authenticator ℠ App · #16 · screenshot 1 “CHOOSE YOUR STYLE”
Opera Browser with VPN · #17 · screenshot 5“Video on your car display”
Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1“Protection Peace of”
DuckDuckGo, optional Duck.ai · #19 · screenshot 1“UK ETA”
Apply for an Electronic Travel Authorisation to come to the UKUK ETA · #21 · screenshot 1“The Privacy Browser”
Trusted by 125 million people“Trusted by 125 million people”Brave Browser & Search Engine · #23 · screenshot 1“Go big on your online protection”
150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1“Smart Applications”
More intelligent assistants at your serviceTuya: Smart Life, Smart Living · #26 · screenshot 2“Open the Internet with Firefox”
Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“Identify calls inside your Phone app”
Truecaller: Premium Caller ID · #29 · screenshot 5“Reports”
Generate reports on your network dataTP-Link Tether · #30 · screenshot 6“All in One”
Universal TV Remote Control・ · #31 · screenshot 2“UNIVERSAL REMOTE”
Universal Remote TV Control · · #33 · screenshot 1“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“World's leading way to pay.”
PayRange · #36 · screenshot 1“Creative Themes”
Facemoji AI Emoji Keyboard · #37 · screenshot 2“SETUP”
Set up your Brother printer quickly from your mobile device!Brother Mobile Connect · #38 · screenshot 2- JumpJump
“Trusted by 79,000,000+Users”
JumpJumpVPN: Fast & Secure · #39 · screenshot 1 “SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“Massive High-quality Models”
Multi-color 3D printing journey with models of diverse categories.Bambu Handy · #42 · screenshot 1“Build Your Car Dashboard”
myCar: Car Widgets & Dashboard · #43 · screenshot 1“Simplified Rent Payments”
Submit one-time payments in three easy steps with various payment methods. (Options vary based on each community)RentCafe Resident · #44 · screenshot 2“Designed for Samsung TVs”
Remote for Samsung TV Smart · #46 · screenshot 1“All-in-One”
Universal TV Remote™ Control · #47 · screenshot 3“LEADING PRAYERS”
Get joy and strengthHoly Bible Faith:Verse&Audio · #48 · screenshot 2“Global Servers Open to All”
VPN - Free VPN Potato ™ · #49 · screenshot 2
Top ten Utilities apps that do it.
- #1Google1 of its 6 screenshots
- #2APTV1 of its 4 screenshots
- #4Google Authenticator3 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner3 of its 6 screenshots
- #6Govee Home1 of its 6 screenshots
- #7Microsoft Edge1 of its 6 screenshots
- #8My Verizon1 of its 6 screenshots
- #9TV Remote - Universal Control6 of its 6 screenshots
- #10AT&T1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 84% 84 of 100 | 41% 224 of 540 | 9 of 10 |
| Finance | 81% 81 of 100 | 40% 230 of 581 | 8 of 10 |
| Travel | 79% 79 of 100 | 37% 208 of 561 | 8 of 10 |
| Reference | 78% 78 of 100 | 39% 218 of 566 | 7 of 10 |
| Utilities | 78% 78 of 100 | 36% 200 of 549 | 9 of 10 |
| Shopping | 75% 75 of 100 | 42% 238 of 562 | 6 of 10 |
| Music | 72% 72 of 100 | 30% 164 of 550 | 6 of 10 |
| Productivity | 72% 71 of 99 | 28% 155 of 551 | 4 of 10 |
| Health & Fitness | 71% 71 of 100 | 27% 156 of 574 | 8 of 10 |
| Sports | 71% 71 of 100 | 34% 192 of 558 | 7 of 10 |
| Education | 70% 70 of 100 | 29% 163 of 555 | 8 of 10 |
| Games | 70% 70 of 100 | 44% 251 of 567 | 8 of 10 |
| Graphics & Design | 69% 68 of 99 | 29% 166 of 564 | 6 of 10 |
| Entertainment | 67% 67 of 100 | 27% 148 of 544 | 7 of 10 |
| Social Networking | 67% 67 of 100 | 29% 162 of 554 | 5 of 10 |
| Lifestyle | 66% 66 of 100 | 30% 166 of 556 | 9 of 10 |
| Photo & Video | 64% 64 of 100 | 23% 129 of 566 | 6 of 10 |
| News | 61% 60 of 98 | 27% 139 of 517 | 7 of 10 |
| Business | 61% 61 of 100 | 29% 159 of 554 | 6 of 10 |
| Medical | 58% 58 of 100 | 22% 119 of 548 | 5 of 10 |
| Navigation | 58% 57 of 99 | 24% 135 of 566 | 3 of 10 |
| Developer Tools | 55% 55 of 100 | 28% 143 of 507 | 3 of 10 |
| Weather | 48% 48 of 100 | 23% 129 of 555 | 6 of 10 |
Related tactics.
Often on the same screenshot
- Headline under five words79% of these screenshots, against 62% of all Utilities screenshots
- Has a subline44% of these screenshots, against 28% of all Utilities screenshots
- Words aligned left26% of these screenshots, against 14% of all Utilities screenshots
- Headline on one line22% of these screenshots, against 12% of all Utilities screenshots
- Dark38% of these screenshots, against 29% of all Utilities screenshots
- Subline explains the headline28% of these screenshots, against 18% of all Utilities screenshots
More in layout
- Phone drawn98%
- Screen fills the picture98%
- Whole phone shown94%
- Words at the top94%
- Illustration or mascot80%
- A photograph70%
- Phone cut off at the foot49%
- Arrows or callouts48%
- App icon shown47%
- A person in the picture43%
- Headline too small to read39%
- Words aligned left37%
- A hand holds the phone35%
- Two or more screens31%
- No phone, bare screen26%
- Zoomed detail of the UI23%
- Phone cut off at the head22%
- No app screen at all21%
- Screen is small21%
- Watch, iPad or Mac beside it20%
- Phone at an angle19%
- Words at the bottom17%
- Words over the screen6%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with large headlines?
Which Utilities apps have App Store screenshots with large headlines?
Should my Utilities app have App Store screenshots with large headlines?
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