Utilities app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
21% 21 of 100
Screenshots that do it
4% 24 of 549
The top ten
2 of 10 against 19 of the other 90
24 of the 549 Utilities screenshots read (4%) do this, across 21 of the top 100 apps (21%). 2 of the top ten do it (20%), against 19 of the other 90 (21%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 8th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 24 Utilities app screenshots with no app screen, one from each app, the highest on the chart first.
“Clean Up”
“Universal Remote For All TV Brands”
“Authenticator App”
“Private, Optional AI”
“The app has been renewed!”
“The Privacy Browser”
“Go big on your online protection”
“Open the Internet with Firefox”
“Universal Remote”
“Trusted by 79,000,000+Users”
“TV Remote Control”
“Track Down Any Device”
What these screenshots say, word for word.
The words on all 24 that carry any, as each app wrote them.
“Clean Up”
iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1“Universal Remote For All TV Brands”
TV Remote - Universal Control · #9 · screenshot 1- EASY QR CODE SET UP
“Authenticator App”
Authenticator ℠ App · #16 · screenshot 1 “Private, Optional AI”
Chat privately with popular AI models in Duck.ai.DuckDuckGo, optional Duck.ai · #19 · screenshot 4“The app has been renewed!”
Sony | Sound Connect · #20 · screenshot 1“The Privacy Browser”
Trusted by 125 million people“Trusted by 125 million people”Brave Browser & Search Engine · #23 · screenshot 1“Go big on your online protection”
150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1“Open the Internet with Firefox”
Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1“Universal Remote”
Universal TV Remote Control・ · #31 · screenshot 1- JumpJump
“Trusted by 79,000,000+Users”
JumpJumpVPN: Fast & Secure · #39 · screenshot 1 “TV Remote Control”
for all TVsUniversal TV Remote™ Control · #47 · screenshot 2“Track Down Any Device”
Find Air - My Device Tracker · #50 · screenshot 5“THE #1 VPN FREE APP”
Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1“INCY”
incy · #69 · screenshot 5“Supports 100+ TVs”
Universal TV Remote Control＊ · #73 · screenshot 2“YOUR PRIVATE SECOND NUMBER. OR YOUR FIRST.”
+100M Happy Users WorldwidetextPlus: Text Message + Call · #77 · screenshot 1“The original Burner app”
Verified phone numbersBurner: Second Phone Number · #81 · screenshot 1- Translate AI
“Breaking Language Barriers, Connecting the World”
Translate AI: Voice & Photo · #84 · screenshot 1 “Everything Metro. All in one place.”
New features added regularly.myMetro® · #89 · screenshot 3“WORKS WITH ALL SMART TV”
Screen Mirroring - TV Cast Air · #95 · screenshot 3“Your Privacy. Our Priority.”
Fast, secure and private VPN, no account, no logs, no limits.OwnVPN · #100 · screenshot 1“Simple operation and easy customization.”
Sony | Sound Connect · #20 · screenshot 2“All-in-one app”
Advanced VPN with scam and phishing protectionNordVPN: VPN Fast & Secure · #24 · screenshot 2“No Logs. No Account.”
Start in one tap, nothing to sign up, nothing to leak.OwnVPN · #100 · screenshot 5
Top ten Utilities apps that do it.
- #5Cleanup: Phone Storage Cleaner1 of its 6 screenshots
- #9TV Remote - Universal Control1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Illustration or mascot79% of these screenshots, against 43% of all Utilities screenshots
- App icon shown46% of these screenshots, against 14% of all Utilities screenshots
- Has a subline54% of these screenshots, against 28% of all Utilities screenshots
- Headline readable at thumbnail size63% of these screenshots, against 36% of all Utilities screenshots
- Laurel or award29% of these screenshots, against 3% of all Utilities screenshots
- User or download count29% of these screenshots, against 3% of all Utilities screenshots
More in layout
- Phone drawn98%
- Screen fills the picture98%
- Whole phone shown94%
- Words at the top94%
- Illustration or mascot80%
- Headline readable at thumbnail size78%
- A photograph70%
- Phone cut off at the foot49%
- Arrows or callouts48%
- App icon shown47%
- A person in the picture43%
- Headline too small to read39%
- Words aligned left37%
- A hand holds the phone35%
- Two or more screens31%
- No phone, bare screen26%
- Zoomed detail of the UI23%
- Phone cut off at the head22%
- Screen is small21%
- Watch, iPad or Mac beside it20%
- Phone at an angle19%
- Words at the bottom17%
- Words over the screen6%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with no app screen?
21 of the top 100 Utilities apps (21%) have at least one, and 24 of their 549 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with no app screen?
In the top ten: Cleanup: Phone Storage Cleaner (#5) and TV Remote - Universal Control (#9). Further down the chart: Authenticator ℠ App (#16), DuckDuckGo, optional Duck.ai (#19), Sony | Sound Connect (#20), Brave Browser & Search Engine (#23) and NordVPN: VPN Fast & Secure (#24), and 14 more.
Should my Utilities app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Utilities apps do it (20%), against 19 of the other 90 (21%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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