Navigation app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 99 free Navigation apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
13 of the 566 Navigation screenshots read (2%) do this, across 12 of the top 99 apps (12%). 0 of the top ten do it (0%), against 12 of the other 89 (13%): the top ten do it less than the rest. Of the 23 categories read so far, Navigation is 18th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 13 Navigation app screenshots with no app screen, one from each app, the highest on the chart first.

“Access your Techron Advantage Card and more”

“Routes Built for Your Truck”

“Join the #1 App for Truck Drivers”

“WE RESPECT YOUR PRIVACY”

“Fuel Your Journey, Go the ExtraMile™”

“Adventure Confidently”

“Get clear parcel data instantly”

“Space”

“A fun and affordable way to get around.”

“SAVE AT LEAST A DIME, EVERY TIME”

“INSTANT SAVINGS”

“A fun and affordable way to get around.”
What these screenshots say, word for word.
The words on all 13 that carry any, as each app wrote them.
“Access your Techron Advantage Card and more”
Chevron · #11 · screenshot 6- BUILT FOR TRUCKERS & CARS
“Routes Built for Your Truck”
Plan by height, weight length and loadRouteXL: Smart Truck GPS · #27 · screenshot 1 “Join the #1 App for Truck Drivers”
Used by millions of truckers to find places over-the-roadTrucker Path: Truck GPS & Fuel · #29 · screenshot 1“WE RESPECT YOUR PRIVACY”
Organic Maps・Offline Maps, GPS · #37 · screenshot 4“Fuel Your Journey, Go the ExtraMile™”
ExtraMile® · #45 · screenshot 1“Adventure Confidently”
Navigate and stay found with your exact location on the map.Gaia GPS: Mobile Trail Maps · #55 · screenshot 1“Get clear parcel data instantly”
LandGlide: Parcel & Field Maps · #64 · screenshot 1“Space”
Search for parking near your destinationPremium Parking · #65 · screenshot 1“A fun and affordable way to get around.”
DIVVYDivvy Bikes · #70 · screenshot 1“SAVE AT LEAST A DIME, EVERY TIME”
Save 10¢ or more per gallon* with every fill-upDINOPAY - Sinclair Oil · #72 · screenshot 1“INSTANT SAVINGS”
EVERY VISITSunoco · #79 · screenshot 1“A fun and affordable way to get around.”
Bluebikes · #81 · screenshot 1“TRACK YOUR PURCHASES & SAVINGS”
See what you buy. See how much you save with DINOPAY®DINOPAY - Sinclair Oil · #72 · screenshot 4
Top ten Navigation apps that do it.
None of the top ten do. The highest app on the chart that does is Chevron, at #11.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline62% of these screenshots, against 20% of all Navigation screenshots
- Photo background54% of these screenshots, against 13% of all Navigation screenshots
- Words aligned left46% of these screenshots, against 14% of all Navigation screenshots
- States a benefit69% of these screenshots, against 37% of all Navigation screenshots
- A word in a different colour54% of these screenshots, against 23% of all Navigation screenshots
- Headline readable at thumbnail size54% of these screenshots, against 24% of all Navigation screenshots
More in layout
- Phone drawn100%
- Screen fills the picture99%
- Whole phone shown94%
- Words at the top92%
- Illustration or mascot78%
- A photograph76%
- Headline readable at thumbnail size58%
- Headline too small to read49%
- Phone cut off at the foot49%
- Arrows or callouts45%
- App icon shown40%
- A person in the picture31%
- Words aligned left31%
- No phone, bare screen23%
- Phone cut off at the head21%
- Phone at an angle19%
- Words at the bottom18%
- Screen is small17%
- A hand holds the phone15%
- Two or more screens15%
- Zoomed detail of the UI15%
- Watch, iPad or Mac beside it9%
- Words over the screen5%
Questions, answered from the chart.
How many top Navigation apps have App Store screenshots with no app screen?
Which Navigation apps have App Store screenshots with no app screen?
Should my Navigation app have App Store screenshots with no app screen?
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