Health & Fitness app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
21% 21 of 100
Screenshots that do it
4% 23 of 574
The top ten
4 of 10 against 17 of the other 90
23 of the 574 Health & Fitness screenshots read (4%) do this, across 21 of the top 100 apps (21%). 4 of the top ten do it (40%), against 17 of the other 90 (19%): the top ten do it more than the rest. Of the 23 categories read so far, Health & Fitness is 8th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 23 Health & Fitness app screenshots with no app screen, one from each app, the highest on the chart first.
“POWER UP WITH PERKS”
“WALK TO EARN”
“SUPPORT A 100%”
“Discover 500,000+ trails”
“One app for fitness, beauty and wellness”
“Become a morning person”
“Start building healthy sleep habits”
“Your good assistant For health”
"I finally feel motivated to be consistent in my journey."
“300M”
“The #1 App for Sleep & Meditation”
“Get fit with home workouts”
What these screenshots say, word for word.
The words on all 22 that carry any, as each app wrote them.
“POWER UP WITH PERKS”
Members save BIG on your favorite brands.Planet Fitness · #2 · screenshot 6“WALK TO EARN”
Scrambly: Earn Money Walking · #4 · screenshot 1“SUPPORT A 100%”
independent projectYuka - Food & Cosmetic Scanner · #5 · screenshot 6“Discover 500,000+ trails”
AllTrails: Hike, Bike & Run · #10 · screenshot 1“One app for fitness, beauty and wellness”
ClassPass: Fitness, Spa, Salon · #19 · screenshot 1- BETTER SLEEP, BETTER LIFE
“Become a morning person”
TRUSTED BYRISE: Sleep Tracker · #24 · screenshot 1 “Start building healthy sleep habits”
Hatch Sleep · #26 · screenshot 1“Your good assistant For health”
Pocket Blood Pressure&BP log · #32 · screenshot 1"I finally feel motivated to be consistent in my journey."
- Gabriele“I finally feel motivated to be consistent in my journey.”Nourish: Eating Well Made Easy · #40 · screenshot 2- Trusted by
“300M”
womenPeriod Tracker Period Calendar · #42 · screenshot 1 “The #1 App for Sleep & Meditation”
Sleep more. Stress less. Live better.Calm · #45 · screenshot 1“Get fit with home workouts”
BetterMe Well-Being Coach · #50 · screenshot 1“RUN LEAVE YOURSELF IN THE DUST”
Nike Run Club: Running Coach · #53 · screenshot 1“Tolan is your friendly guide through life”
Tolan: Your Friendly Guide · #61 · screenshot 1“Monitor Your Heart Health”
Heart Beat: Heart Rate Monitor · #67 · screenshot 1“Enjoy daily wellbeing your way”
Wellhub (Gympass) · #69 · screenshot 1- MACROFACTOR
“SMART MACRO TRACKER”
MacroFactor - Macro Tracker · #71 · screenshot 1 “Personalized Fitness for your Healthy Life”
AF App · #77 · screenshot 1“Award Winning”
Headspace: Sleep & Meditation · #84 · screenshot 1“Sleep better Increase focus Reduce stress”
Insight Timer: Meditate, Sleep · #93 · screenshot 2“Get content and features for every age and stage...”
Hatch Sleep · #26 · screenshot 6“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
More than 150k five-star ratings on the App StoreTolan: Your Friendly Guide · #61 · screenshot 2
Top ten Health & Fitness apps that do it.
- #2Planet Fitness1 of its 6 screenshots
- #4Scrambly: Earn Money Walking1 of its 6 screenshots
- #5Yuka - Food & Cosmetic Scanner1 of its 6 screenshots
- #10AllTrails: Hike, Bike & Run1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size57% of these screenshots, against 27% of all Health & Fitness screenshots
- A hand holds the phone26% of these screenshots, against 8% of all Health & Fitness screenshots
- Headline in capitals26% of these screenshots, against 10% of all Health & Fitness screenshots
- Laurel or award22% of these screenshots, against 6% of all Health & Fitness screenshots
- Leads with an outcome22% of these screenshots, against 6% of all Health & Fitness screenshots
- Uses a number22% of these screenshots, against 6% of all Health & Fitness screenshots
More in layout
- Phone drawn100%
- Screen fills the picture100%
- Words at the top99%
- Whole phone shown92%
- A photograph83%
- Illustration or mascot72%
- Headline readable at thumbnail size71%
- Headline too small to read64%
- A person in the picture63%
- Phone cut off at the foot62%
- Arrows or callouts52%
- App icon shown41%
- Zoomed detail of the UI32%
- A hand holds the phone31%
- No phone, bare screen31%
- Words aligned left29%
- Two or more screens24%
- Phone cut off at the head23%
- Words at the bottom15%
- Watch, iPad or Mac beside it14%
- Phone at an angle11%
- Screen is small11%
- Words over the screen5%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with no app screen?
21 of the top 100 Health & Fitness apps (21%) have at least one, and 23 of their 574 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with no app screen?
In the top ten: Planet Fitness (#2), Scrambly: Earn Money Walking (#4), Yuka - Food & Cosmetic Scanner (#5) and AllTrails: Hike, Bike & Run (#10). Further down the chart: ClassPass: Fitness, Spa, Salon (#19), RISE: Sleep Tracker (#24), Hatch Sleep (#26), Pocket Blood Pressure&BP log (#32) and Nourish: Eating Well Made Easy (#40), and 12 more.
Should my Health & Fitness app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Health & Fitness apps do it (40%), against 17 of the other 90 (19%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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