Lifestyle app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Lifestyle apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
23% 23 of 100
Screenshots that do it
5% 27 of 556
The top ten
4 of 10 against 19 of the other 90
27 of the 556 Lifestyle screenshots read (5%) do this, across 23 of the top 100 apps (23%). 4 of the top ten do it (40%), against 19 of the other 90 (21%): the top ten do it more than the rest. Of the 23 categories read so far, Lifestyle is 6th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 27 Lifestyle app screenshots with no app screen, one from each app, the highest on the chart first.
“One app. All the things.”
“Peace of mind while you are away.”
“Designed to be deleted”
“It starts with a swipe™”
“Enhance your driving experience”
“Rocking Life With You”
“Date as You are”
“BE HONEST WITH YOUR INTENTIONS”
“House cleaning Handyman Appliance repair or maintenance Local moving Lawn mowing and trimming Electrical and wiring repair”
“Answer surveys and earn money”
“Measure Heart Rate”
“MONEY ON STANDBY”
What these screenshots say, word for word.
The words on all 27 that carry any, as each app wrote them.
“One app. All the things.”
T-Life · #3 · screenshot 1“Peace of mind while you are away.”
Ring - Always Home · #4 · screenshot 1“Designed to be deleted”
Hinge Dating App: Match & Date · #7 · screenshot 1“It starts with a swipe™”
Tinder Dating App: Date & Chat · #8 · screenshot 1- "Hey Toyota, find the nearest rest stop."
“Enhance your driving experience”
Use voice control, live agents and cloud navigation to make sure you never get lost again.“Hey Toyota, find the nearest rest stop.”Toyota · #20 · screenshot 6 - roborock
“Rocking Life With You”
Roborock · #26 · screenshot 1 “Date as You are”
Hily Dating App: Meet. Date. · #29 · screenshot 1“BE HONEST WITH YOUR INTENTIONS”
PURE: Open-Minded Dating App · #38 · screenshot 3“House cleaning Handyman Appliance repair or maintenance Local moving Lawn mowing and trimming Electrical and wiring repair”
Thumbtack: Home Service Pros · #39 · screenshot 3“Answer surveys and earn money”
Google Opinion Rewards · #43 · screenshot 1“Measure Heart Rate”
Blood Pressure Log, Heart Rate · #44 · screenshot 1- NEED SUPPORT?
“MONEY ON STANDBY”
Instant Cash Advance - Zora · #46 · screenshot 2 “Join 2M+ happy users”
“it's so fun making lists and picking the store you want. Just love the app!”Listful - Wishlist Maker · #48 · screenshot 3“you've seen it all around”
NGL: ask me anything · #51 · screenshot 1“every flavor of you.”
60+ gender & sexuality options. Custom pronouns. Glossary built in, so nobody has to explain themselves twice.Nymph: Open-Minded Dating App · #59 · screenshot 6“Thirsty for something a little different?”
DOWN: The Casual Dating App · #63 · screenshot 1“I found an apartment in one day, thanks to this app! An even better apartment than I was hoping for, and at a price I can afford!”
- Jessica K.Apartment List: Apt rentals · #64 · screenshot 6“Delightful events start here”
Luma: Events & Invites · #71 · screenshot 1“Try outfits on your Avatar”
Alta Daily: Digital AI Closet · #72 · screenshot 5- Contracted AI
“Get Paid to Teach AI.”
Tell us what you're good at. We find you paid AI training work.Contracted · #83 · screenshot 1 “Seamless home integration, all in one place”
connect plugs, bulbs, camerasFeit Electric · #93 · screenshot 1“All your apps. One brain”
Daimon: Personal Advice · #96 · screenshot 5“THE NEW WiZ APP”
WiZ Connected · #99 · screenshot 1“Attract people who actually get you”
“my wardrobe is your wardrobe ... eventually ... | reading at the beach! | a love for spontaneous weekend trips~!”Tinder Dating App: Date & Chat · #8 · screenshot 2“Be real Connect for real”
Hily Dating App: Meet. Date. · #29 · screenshot 3“For whatever you desire”
DOWN: The Casual Dating App · #63 · screenshot 3“QUICK ACTION SPACESENSE™ SCENES ENERGY MONITORING AND MORE...”
WiZ Connected · #99 · screenshot 6
Top ten Lifestyle apps that do it.
- #3T-Life1 of its 6 screenshots
- #4Ring - Always Home1 of its 5 screenshots
- #7Hinge Dating App: Match & Date1 of its 6 screenshots
- #8Tinder Dating App: Date & Chat2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- A hand holds the phone33% of these screenshots, against 10% of all Lifestyle screenshots
- Words aligned left37% of these screenshots, against 14% of all Lifestyle screenshots
- Headline readable at thumbnail size52% of these screenshots, against 30% of all Lifestyle screenshots
- Words over the screen22% of these screenshots, against 3% of all Lifestyle screenshots
- Playful tone26% of these screenshots, against 8% of all Lifestyle screenshots
- A word in a different colour37% of these screenshots, against 19% of all Lifestyle screenshots
More in layout
- Screen fills the picture100%
- Phone drawn99%
- Words at the top94%
- Whole phone shown91%
- A photograph86%
- A person in the picture74%
- Illustration or mascot67%
- Headline readable at thumbnail size66%
- Phone cut off at the foot50%
- Arrows or callouts46%
- App icon shown45%
- Headline too small to read41%
- Words aligned left36%
- A hand holds the phone35%
- No phone, bare screen31%
- Phone cut off at the head23%
- Two or more screens23%
- Zoomed detail of the UI19%
- Screen is small18%
- Words at the bottom18%
- Phone at an angle16%
- Words over the screen16%
- Watch, iPad or Mac beside it8%
Questions, answered from the chart.
How many top Lifestyle apps have App Store screenshots with no app screen?
23 of the top 100 Lifestyle apps (23%) have at least one, and 27 of their 556 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Lifestyle apps have App Store screenshots with no app screen?
In the top ten: T-Life (#3), Ring - Always Home (#4), Hinge Dating App: Match & Date (#7) and Tinder Dating App: Date & Chat (#8). Further down the chart: Toyota (#20), Roborock (#26), Hily Dating App: Meet. Date. (#29), PURE: Open-Minded Dating App (#38) and Thumbtack: Home Service Pros (#39), and 14 more.
Should my Lifestyle app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Lifestyle apps do it (40%), against 19 of the other 90 (21%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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