Business app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
18% 18 of 100
Screenshots that do it
4% 23 of 554
The top ten
1 of 10 against 17 of the other 90
23 of the 554 Business screenshots read (4%) do this, across 18 of the top 100 apps (18%). 1 of the top ten do it (10%), against 17 of the other 90 (19%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 14th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 23 Business app screenshots with no app screen, one from each app, the highest on the chart first.
“zoom Workplace”
“DELIVER SMILES”
“Slack is where work happens”
“Track Packages 850+ Carriers”
“Get hired with the #1 rated job search app.*”
“One app for everyone”
“Super Easy, Super Useful.”
“Access Your Thrift Savings Plan On The Go”
“Take control with Veho”
“Take the stress out of storage from move-in day and beyond.”
“No.1”
“Get your benefits on the go”
What these screenshots say, word for word.
The words on all 22 that carry any, as each app wrote them.
“zoom Workplace”
Your AI-Powered Collaboration PlatformZoom Workplace · #3 · screenshot 1“DELIVER SMILES”
Amazon Flex · #16 · screenshot 1“Slack is where work happens”
All your people, apps and messages in one placeSlack · #20 · screenshot 1“Track Packages 850+ Carriers”
Package Tracker - pkge Mobile · #22 · screenshot 1“Get hired with the #1 rated job search app.*”
ZipRecruiter Job Search · #25 · screenshot 1“One app for everyone”
Former, present, and future AmazoniansAmazon A to Z · #32 · screenshot 2- ★★★★★
“Super Easy, Super Useful.”
“This app is incredibly user-friendly, saving me tons of time. Perfect for managing my business on the go and getting paid faster!”“This app is incredibly user-friendly, saving me tons of time. Perfect for managing my business on the go and getting paid faster!”Invoice Maker - Invoice Fly · #47 · screenshot 5 “Access Your Thrift Savings Plan On The Go”
Thrift Savings Plan · #48 · screenshot 1“Take control with Veho”
Veho Driver · #51 · screenshot 5“Take the stress out of storage from move-in day and beyond.”
Public Storage · #63 · screenshot 6“No.1”
Mobile Scanner in the U.S.iScanner: PDF Document Scanner · #66 · screenshot 2“Get your benefits on the go”
Alight Mobile · #69 · screenshot 1“Access millions of business supplies.”
Amazon Business: B2B Shopping · #70 · screenshot 2“SMART PRINTER APP”
Print, scan, and fax using your printer anytime, anywhereSmart Printer App & Scan · #76 · screenshot 1“One place for HR, IT, & Finance”
Rippling - HR, IT & Finance · #84 · screenshot 1“Swift & trustworthy”
VPNVPN - Super VPN Buck · #94 · screenshot 1“Money when you need it most”
Get up to 50% of your wages before payday.Rain Instant Pay · #96 · screenshot 2“Connect with all your work apps”
Over 2600 integrationsSlack · #20 · screenshot 6“Say why you're interested. Move to the top of the list.”
“I have 3 years of experience and live close by!”ZipRecruiter Job Search · #25 · screenshot 3“Access your pay details”
Next pay day Pay frequency Pay statementAmazon A to Z · #32 · screenshot 4“Why people love us”
No hidden fees No interest No stressRain Instant Pay · #96 · screenshot 5“Let Rain be your financial umbrella”
We help you achieve financial stability today so you can save for tomorrow.Rain Instant Pay · #96 · screenshot 6
Top ten Business apps that do it.
- #3Zoom Workplace1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size65% of these screenshots, against 29% of all Business screenshots
- Has a subline52% of these screenshots, against 21% of all Business screenshots
- Words aligned left48% of these screenshots, against 19% of all Business screenshots
- Subline explains the headline43% of these screenshots, against 15% of all Business screenshots
- Illustration or mascot52% of these screenshots, against 29% of all Business screenshots
- Uses a number26% of these screenshots, against 5% of all Business screenshots
More in layout
- Phone drawn97%
- Screen fills the picture97%
- Whole phone shown89%
- Words at the top87%
- A photograph80%
- Illustration or mascot67%
- A person in the picture62%
- Headline readable at thumbnail size61%
- Phone cut off at the foot61%
- App icon shown54%
- Headline too small to read51%
- Words aligned left36%
- Arrows or callouts35%
- No phone, bare screen29%
- A hand holds the phone27%
- Phone cut off at the head24%
- Two or more screens22%
- Zoomed detail of the UI22%
- Phone at an angle21%
- Words at the bottom16%
- Screen is small15%
- Watch, iPad or Mac beside it14%
- Words over the screen5%
Questions, answered from the chart.
How many top Business apps have App Store screenshots with no app screen?
18 of the top 100 Business apps (18%) have at least one, and 23 of their 554 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Business apps have App Store screenshots with no app screen?
In the top ten: Zoom Workplace (#3). Further down the chart: Amazon Flex (#16), Slack (#20), Package Tracker - pkge Mobile (#22), ZipRecruiter Job Search (#25) and Amazon A to Z (#32), and 12 more.
Should my Business app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Business apps do it (10%), against 17 of the other 90 (19%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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