Photo & Video app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
10% 10 of 100
Screenshots that do it
2% 12 of 566
The top ten
0 of 10 against 10 of the other 90
12 of the 566 Photo & Video screenshots read (2%) do this, across 10 of the top 100 apps (10%). 0 of the top ten do it (0%), against 10 of the other 90 (11%): the top ten do it less than the rest. Of the 23 categories read so far, Photo & Video is 20th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
All 12 examples from the chart.
Every one of the Photo & Video app screenshots with no app screen on the chart, the highest app first.
“AI Video GENERATOR #1”
“Stand out with your collages”
“Fade-free images on premium paper for the very best prints”
“Photo Gifts & Prints”
“Hairstyles by Face Shape”
“EDIT PHOTOS AND VIDEO JOIN THE COMMUNITY PROMOTE YOUR WORK”
“Sharpen and Unblur”
“App New Upgrade”
“Create something beautifully unique in just 5 minutes”
“No subscriptions, No commitments. Just free prints.”
“Trusted photo partner”
What these screenshots say, word for word.
The words on all 11 that carry any, as each app wrote them.
“AI Video GENERATOR #1”
“Best in AI Videos”AI Video Generator - Vixel · #16 · screenshot 1“Stand out with your collages”
SCRL: Photo Collage Maker · #17 · screenshot 1- Quality
“Fade-free images on premium paper for the very best prints”
FreePrints – Print Photos · #38 · screenshot 5 - 1-hour
“Photo Gifts & Prints”
Picta x CVS Photo · #53 · screenshot 1 “Hairstyles by Face Shape”
Glowify - AI Hairstyle Try On · #68 · screenshot 3“EDIT PHOTOS AND VIDEO JOIN THE COMMUNITY PROMOTE YOUR WORK”
Elevate your photography with quality tools and opportunities to expand your work.VSCO: Photo & Video Editor · #77 · screenshot 1“Sharpen and Unblur”
Citrus 1 Tap Photo Enhancer AI · #78 · screenshot 5“App New Upgrade”
Fresh look, faster access Your security, simplified.Hik-Connect - for End user · #83 · screenshot 1“Create something beautifully unique in just 5 minutes”
→ Photo Books → Photo Tiles → Calendars → Prints → OrnamentsPopsa | Print Your Photos · #86 · screenshot 2“No subscriptions, No commitments. Just free prints.”
FreePrints – Print Photos · #38 · screenshot 6- Picta x ♥CVS
“Trusted photo partner”
“This app makes printing pictures so easy and convenient! I LOVE IT!”Picta x CVS Photo · #53 · screenshot 6
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is AI Video Generator - Vixel, at #16.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- A hand holds the phone50% of these screenshots, against 10% of all Photo & Video screenshots
- Photo background42% of these screenshots, against 10% of all Photo & Video screenshots
- States a benefit67% of these screenshots, against 39% of all Photo & Video screenshots
- Headline in Title Case42% of these screenshots, against 20% of all Photo & Video screenshots
- Has a kicker25% of these screenshots, against 5% of all Photo & Video screenshots
- Headline readable at thumbnail size42% of these screenshots, against 23% of all Photo & Video screenshots
More in layout
- Screen fills the picture100%
- A photograph99%
- Words at the top94%
- A person in the picture90%
- Phone drawn89%
- Whole phone shown86%
- Headline readable at thumbnail size64%
- Arrows or callouts58%
- Headline too small to read53%
- Illustration or mascot48%
- Zoomed detail of the UI46%
- No phone, bare screen42%
- A hand holds the phone39%
- Phone cut off at the foot28%
- Two or more screens27%
- App icon shown24%
- Words aligned left22%
- Phone cut off at the head12%
- Watch, iPad or Mac beside it9%
- Words at the bottom8%
- Phone at an angle6%
- Screen is small5%
- Words over the screen3%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with no app screen?
10 of the top 100 Photo & Video apps (10%) have at least one, and 12 of their 566 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with no app screen?
None of the top ten do. The highest on the chart: AI Video Generator - Vixel (#16), SCRL: Photo Collage Maker (#17), Dazz Cam - Vintage Camera (#35), FreePrints – Print Photos (#38) and Picta x CVS Photo (#53), and 5 more.
Should my Photo & Video app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 10 of the other 90 (11%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
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