Photo & Video app screenshots with text at the top

The numbers

517 of the 566 Photo & Video screenshots read (91%) do this, across 94 of the top 100 apps (94%). 10 of the top ten do it (100%), against 84 of the other 90 (93%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 8th for this. It is most common in Health & Fitness (99% of apps) and least common in Games (33%).

12 examples from the chart.

12 of the 517 Photo & Video app screenshots with text at the top, one from each app, the highest on the chart first.

All 517 on the wall

What these screenshots say, word for word.

The words on 40 of the 517 that carry any, as each app wrote them.

• “Amazing templates”CapCut: Photo & Video Editor · #1 · screenshot 1
• “Discover entertaining videos with Reels”Instagram · #2 · screenshot 1
• “Create”Fun videos easily with ShortsYouTube · #3 · screenshot 1
• “AI Video”GeneratorShots: Photo & Video Generator · #4 · screenshot 1
• “Snap”Share the momentSnapchat · #5 · screenshot 1
• “Design anything”Canva AI Photo & Video Editor · #6 · screenshot 1
• “Customize your captions”Edits: Video Editor · #7 · screenshot 1
• “Get up to 15 GB of storage* 3x more than many other cloud storage services”Google Photos: Backup & Edit · #8 · screenshot 1
• “Turn imagination into characters”Cantina: AI Video & Characters · #9 · screenshot 1
• “AI Dance Generator”Dance AI - Video Generator · #10 · screenshot 1
• “HOME WHAT'S PICKED FOR YOU”KICK - Live Streaming · #11 · screenshot 1
• “Discover new streams, clips, and stories”Twitch: Live Streaming · #12 · screenshot 1
• “Watch videos from award winning creators”Vimeo · #13 · screenshot 1
• MOMO“AI PHOTO & VIDEO GENERATOR”take a photo, apply any style, animate instantlyMomo: AI Photo & Video Maker · #14 · screenshot 1
• “Explore your styles with AI try on”Picsart AI Photo Editor, Video · #15 · screenshot 1
• “AI Video GENERATOR #1”“Best in AI Videos”AI Video Generator - Vixel · #16 · screenshot 1
• “Stand out with your collages”SCRL: Photo Collage Maker · #17 · screenshot 1
• “Edit your images in any way imaginable.”Runway: AI Image & Video · #19 · screenshot 2
• “Your creative partner”YouTube Studio · #20 · screenshot 1
• “PixVerse Lite”AI Creative StudioPixVerse Lite · #21 · screenshot 1
• “Keep it in the Circle”Share PrivatelyPhotoCircle · #22 · screenshot 1
• “The pro-quality photo app for everyone.”Lightroom: AI Photo Editor · #23 · screenshot 1
• “Creative Companion for Any Occasion”DJI Mimo · #24 · screenshot 1
• “Unlimited photo storage”for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1
• “AI Video Editor”And Slideshow MakerInShot - Video Editor · #26 · screenshot 1
• “Hair Editor”Dark Ombré Beach WavesFacetune: Photo & Video Editor · #27 · screenshot 1
• “AI Music Video hotel lobby”FaceLab: Face Age, Hair Filter · #28 · screenshot 1
• “AI cutout and background remova”Only keep what you wantHypic - Photo Editor & AI Art · #31 · screenshot 1
• “DIGI CAM IT!”Photo didn't hit?WayShot:Aesthetic Photo Editor · #33 · screenshot 1
• “Always Connected”Spend less time scheduling and more time together with technology built for families.Skylight App · #34 · screenshot 1
• “Analog Vintage Cameras”Photos and VideosDazz Cam - Vintage Camera · #35 · screenshot 1
• “Get topic insights with search”TikTok Studio · #36 · screenshot 1
• “YOUR AESTHETIC,”BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1
• Free!“Get 1,000 free 4x6 photo prints a year”FreePrints – Print Photos · #38 · screenshot 1
• “Edit videos instantly with AI Edit”Captions: AI Edits Your Video · #39 · screenshot 1
• “ISM EXCLUSIVE UNIQUE FILTERS”ism: Retro Camera & Vintage · #40 · screenshot 1
• “One-tap AI Retouch”Airbrush: Face Photo Editor · #41 · screenshot 1
• “Bring your voice to life with lip sync.”ElevenLabs: AI Voice Generator · #42 · screenshot 1
• “Import anytime”Canon Camera Connect · #43 · screenshot 2
• “Create AI backgrounds”Photoroom: AI Photo Editor · #44 · screenshot 1

Top ten Photo & Video apps that do it.

1. #1CapCut: Photo & Video Editor6 of its 6 screenshots
2. #2Instagram6 of its 6 screenshots
3. #3YouTube5 of its 5 screenshots
4. #4Shots: Photo & Video Generator6 of its 6 screenshots
5. #5Snapchat6 of its 6 screenshots
6. #6Canva AI Photo & Video Editor6 of its 6 screenshots
7. #7Edits: Video Editor6 of its 6 screenshots
8. #8Google Photos: Backup & Edit6 of its 6 screenshots
9. #9Cantina: AI Video & Characters5 of its 5 screenshots
10. #10Dance AI - Video Generator5 of its 5 screenshots

The same tactic in other categories.

Words at the top, across all categories

Related tactics.

Often on the same screenshot

• Has a headline100% of these screenshots, against 94% of all Photo & Video screenshots
• Leads with a feature71% of these screenshots, against 66% of all Photo & Video screenshots
• Plain tone77% of these screenshots, against 73% of all Photo & Video screenshots
• Headline under five words68% of these screenshots, against 64% of all Photo & Video screenshots
• Tells you to do something43% of these screenshots, against 40% of all Photo & Video screenshots
• States a benefit42% of these screenshots, against 39% of all Photo & Video screenshots

More in layout

• Screen fills the picture100%
• A photograph99%
• A person in the picture90%
• Phone drawn89%
• Whole phone shown86%
• Headline readable at thumbnail size64%
• Arrows or callouts58%
• Headline too small to read53%
• Illustration or mascot48%
• Zoomed detail of the UI46%
• No phone, bare screen42%
• A hand holds the phone39%
• Phone cut off at the foot28%
• Two or more screens27%
• App icon shown24%
• Words aligned left22%
• Phone cut off at the head12%
• No app screen at all10%
• Watch, iPad or Mac beside it9%
• Words at the bottom8%
• Phone at an angle6%
• Screen is small5%
• Words over the screen3%
• Continues into the next screenshot1%

Questions, answered from the chart.