Photo & Video app screenshots showing the whole phone

The numbers

342 of the 566 Photo & Video screenshots read (60%) do this, across 86 of the top 100 apps (86%). 10 of the top ten do it (100%), against 76 of the other 90 (84%): the top ten do it more than the rest. Of the 23 categories read so far, Photo & Video is 20th for this. It is most common in Reference (95% of apps) and least common in Games (28%).

12 examples from the chart.

12 of the 342 Photo & Video app screenshots showing the whole phone, one from each app, the highest on the chart first.

All 342 on the wall

What these screenshots say, word for word.

The words on 40 of the 330 that carry any, as each app wrote them.

• “Amazing templates”CapCut: Photo & Video Editor · #1 · screenshot 1
• “Discover entertaining videos with Reels”Instagram · #2 · screenshot 1
• “Discover Shorts”More entertainment in less than a minuteYouTube · #3 · screenshot 2
• “Animate”any photoShots: Photo & Video Generator · #4 · screenshot 3
• “Snap”Share the momentSnapchat · #5 · screenshot 1
• “Thousands of templates for social media”Canva AI Photo & Video Editor · #6 · screenshot 2
• “Customize your captions”Edits: Video Editor · #7 · screenshot 1
• “Get up to 15 GB of storage* 3x more than many other cloud storage services”Google Photos: Backup & Edit · #8 · screenshot 1
• “Turn imagination into characters”Cantina: AI Video & Characters · #9 · screenshot 1
• “AI Dance Generator”Dance AI - Video Generator · #10 · screenshot 1
• “HOME WHAT'S PICKED FOR YOU”KICK - Live Streaming · #11 · screenshot 1
• “Discover new streams, clips, and stories”Twitch: Live Streaming · #12 · screenshot 1
• “Watch videos from award winning creators”Vimeo · #13 · screenshot 1
• “Share On Social Media”Momo: AI Photo & Video Maker · #14 · screenshot 4
• “Explore your styles with AI try on”Picsart AI Photo Editor, Video · #15 · screenshot 1
• “Try Viral Dances”AI Video Generator - Vixel · #16 · screenshot 2
• “100+ collage templates”SCRL: Photo Collage Maker · #17 · screenshot 3
• “Visualize your ideas and bring them to life.”Runway: AI Image & Video · #19 · screenshot 4
• “Express yourself”how you wantYouTube Studio · #20 · screenshot 3
• “PixVerse Lite”AI Creative StudioPixVerse Lite · #21 · screenshot 1
• “CREATE AND SHARE YOUR CIRCLE”Set up a private circle. Invite via link or QR code.PhotoCircle · #22 · screenshot 3
• “Creative Companion for Any Occasion”DJI Mimo · #24 · screenshot 1
• “Unlimited photo storage”for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1
• “AI Music Video hotel lobby”FaceLab: Face Age, Hair Filter · #28 · screenshot 1
• “POST IT RAW”Zero edits neededWayShot:Aesthetic Photo Editor · #33 · screenshot 2
• “Always Connected”Spend less time scheduling and more time together with technology built for families.Skylight App · #34 · screenshot 1
• “None ProRAW Sharpness Removal RAW Sharpness Removal HDR Removal Original”Dazz Cam - Vintage Camera · #35 · screenshot 6
• “Learn from top- performing creators”TikTok Studio · #36 · screenshot 4
• “THE NEW FILM STANDARD.”Snapseed: Photo Editor · #37 · screenshot 2
• Free!“Get 1,000 free 4x6 photo prints a year”FreePrints – Print Photos · #38 · screenshot 1
• “Refine your edit with a prompt”Captions: AI Edits Your Video · #39 · screenshot 4
• “ISM EXCLUSIVE UNIQUE FILTERS”ism: Retro Camera & Vintage · #40 · screenshot 1
• “One-tap AI Retouch”Airbrush: Face Photo Editor · #41 · screenshot 1
• “Bring your voice to life with lip sync.”ElevenLabs: AI Voice Generator · #42 · screenshot 1
• “Canon Camera Connect”Connect to the cameraCanon Camera Connect · #43 · screenshot 1
• “Create AI backgrounds”Photoroom: AI Photo Editor · #44 · screenshot 1
• “A LITTLE DANCE A LOT OF JOY”ReelMe: AI Photo & Video · #46 · screenshot 1
• “AI Video Video Generator”SorAI - AI Video Generator · #47 · screenshot 1
• “Retake your photos with AI”Retake AI Face & Selfie Editor · #48 · screenshot 2
• “Make It HD”Wink: Video Enhancer & Editor · #49 · screenshot 1

Top ten Photo & Video apps that do it.

1. #1CapCut: Photo & Video Editor6 of its 6 screenshots
2. #2Instagram6 of its 6 screenshots
3. #3YouTube3 of its 5 screenshots
4. #4Shots: Photo & Video Generator2 of its 6 screenshots
5. #5Snapchat6 of its 6 screenshots
6. #6Canva AI Photo & Video Editor3 of its 6 screenshots
7. #7Edits: Video Editor5 of its 6 screenshots
8. #8Google Photos: Backup & Edit6 of its 6 screenshots
9. #9Cantina: AI Video & Characters5 of its 5 screenshots
10. #10Dance AI - Video Generator1 of its 5 screenshots

The same tactic in other categories.

Whole phone shown, across all categories

Related tactics.

Often on the same screenshot

• Phone drawn100% of these screenshots, against 75% of all Photo & Video screenshots
• Tells you to do something45% of these screenshots, against 40% of all Photo & Video screenshots
• Gradient background46% of these screenshots, against 42% of all Photo & Video screenshots
• Background is the icon’s colour25% of these screenshots, against 22% of all Photo & Video screenshots
• Headline too small to read20% of these screenshots, against 17% of all Photo & Video screenshots
• A word in a different colour24% of these screenshots, against 21% of all Photo & Video screenshots

More in layout

• Screen fills the picture100%
• A photograph99%
• Words at the top94%
• A person in the picture90%
• Phone drawn89%
• Headline readable at thumbnail size64%
• Arrows or callouts58%
• Headline too small to read53%
• Illustration or mascot48%
• Zoomed detail of the UI46%
• No phone, bare screen42%
• A hand holds the phone39%
• Phone cut off at the foot28%
• Two or more screens27%
• App icon shown24%
• Words aligned left22%
• Phone cut off at the head12%
• No app screen at all10%
• Watch, iPad or Mac beside it9%
• Words at the bottom8%
• Phone at an angle6%
• Screen is small5%
• Words over the screen3%
• Continues into the next screenshot1%

Questions, answered from the chart.