App Store screenshots showing the whole phone
The device is shown in full, top to bottom. The whole device shows the whole screen, with nothing cropped.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
88% 2012 of 2295
Screenshots that do it
55% 7062 of 12745
The top tens
199 of 230 against 1813 of the other 2065
7062 of the 12745 screenshots read (55%) do this, across 2012 of the 2295 top apps in 23 App Store categories (88%). 199 of the 230 apps in a top ten do it (87%), against 1813 of the other 2065 (88%): the top ten do it about as often as the rest. It is most common in Reference (95% of apps) and least common in Games (28%).
By category, most to least.
The share of each category’s top apps with App Store screenshots showing the whole phone. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 95% 95 of 100 | 57% 324 of 566 | 10 of 10 |
| Utilities | 94% 94 of 100 | 59% 325 of 549 | 9 of 10 |
| Graphics & Design | 94% 93 of 99 | 62% 348 of 564 | 10 of 10 |
| Navigation | 94% 93 of 99 | 64% 365 of 566 | 10 of 10 |
| Entertainment | 93% 93 of 100 | 62% 339 of 544 | 10 of 10 |
| Shopping | 93% 93 of 100 | 59% 331 of 562 | 10 of 10 |
| Social Networking | 93% 93 of 100 | 61% 337 of 554 | 10 of 10 |
| Health & Fitness | 92% 92 of 100 | 53% 303 of 574 | 9 of 10 |
| Medical | 92% 92 of 100 | 58% 316 of 548 | 9 of 10 |
| Travel | 92% 92 of 100 | 57% 317 of 561 | 8 of 10 |
| Developer Tools | 91% 91 of 100 | 68% 344 of 507 | 9 of 10 |
| Lifestyle | 91% 91 of 100 | 58% 325 of 556 | 7 of 10 |
| Productivity | 91% 90 of 99 | 59% 323 of 551 | 9 of 10 |
| News | 90% 88 of 98 | 59% 306 of 517 | 8 of 10 |
| Business | 89% 89 of 100 | 51% 284 of 554 | 10 of 10 |
| Education | 89% 89 of 100 | 52% 287 of 555 | 7 of 10 |
| Sports | 89% 89 of 100 | 59% 327 of 558 | 8 of 10 |
| Weather | 89% 89 of 100 | 56% 311 of 555 | 10 of 10 |
| Music | 87% 87 of 100 | 59% 324 of 550 | 8 of 10 |
| Food & Drink | 86% 86 of 100 | 47% 254 of 540 | 9 of 10 |
| Photo & Video | 86% 86 of 100 | 60% 342 of 566 | 10 of 10 |
| Finance | 79% 79 of 100 | 42% 245 of 581 | 7 of 10 |
| Games | 28% 28 of 100 | 15% 85 of 567 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Reference 324 examples · 95% of apps
“Voice Translator”
“Start your day with God's Word”
“Photo Translator”
“Connect Daily With God's Word”
“Efficient Text Translator”
Utilities 325 examples · 94% of apps
“Find more of what you love with Discover”
“实时预览”
“Search what you see with Lens”
“Optimize Storage”
“Conveniently Control Your Devices”
“What starts here, gets done here”
Graphics & Design 348 examples · 94% of apps
“CREATE ACTION VIDEOS INSTANTLY”
“KlingAI 3.0”
“Start new projects and view your existing ones”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“800+ Templates”
Navigation 365 examples · 94% of apps
“Never miss a turn”
“Real Places Live See Them Now”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
Entertainment 339 examples · 93% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Full-Screen”
“YOUR FIRST $10 IS ON US”
“Your Next Obsession”
“Be the first to discover.”
Shopping 331 examples · 93% of apps
“We've got you covered”
“List with ease”
“24/7 CUSTOMER SERVICE”
“Discover your next favorite brand”
“Get notifications for drool-worthy deals”
“Shop over half a billion items in the app”
Social Networking 337 examples · 93% of apps
“Find your community”
“Simple. Reliable. Private.”
“Fast”
“Explore what youre into”
“Know where they are in real time”
“STREAM TOGETHER”
Health & Fitness 303 examples · 92% of apps
“Apple Watch App of the Year”
“Log your activities . . .”
“Predict your next period”
“CASH WITHDRAWALS AVAILABLE”
“Walk against your friends”
“Make calorie tracking easy with AI”
Medical 316 examples · 92% of apps
“All your health info in one place”
“Show your barcode in store for faster checkout and more savings”
“Manage Multiple Accounts & Access Your Family's Health Information”
“Find a healthcare provider that fits your needs”
“Access to your lab results anytime”
“Data Tracking and Recording”
Travel 317 examples · 92% of apps
“Your destination is at your fingertips”
“Top-rated drivers,”
“Plan one-of-a-kind trips all in one app”
“Personalized home screen”
“Book a flight to your next destination.”
“Book your whole trip in one app”
Developer Tools 344 examples · 91% of apps
“Access your beta apps and view updates”
“Create Instantly”
“Build in voice ▂▂▂▂▂ mode.”
“Build from anywhere”
Lifestyle 325 examples · 91% of apps
“Get pictures described by Be My AI with a single tap”
“Inspire your style”
“Create Events in Seconds”
“No.1 Wishlist app”
“Connect with confidence”
“Build your smart home with SmartThings”
Productivity 323 examples · 91% of apps
“Your personal agent that takes things off your plate”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Use Authenticator to sign in”
“Copilot, the AI built for work”
News 306 examples · 90% of apps
“Listen to First- Responder Audio”
“All your subscriptions”
“Join over 100 million neighbors”
“Your neighborhood's safety at a glance.”
“Get lifesaving, real-time alerts”
“Listen to live police & fire radio”
Business 284 examples · 89% of apps
“Connect with anyone on video meetings and calls”
“Discover jobs that work for you”
“Focus on the conversation, not on writing notes”
“Find the right opportunities for you.”
“CHOOSE WHERE YOU EARN”
Education 287 examples · 89% of apps
“Understand Your Skills”
“Smart Problem Solver”
“your personal AI English tutor”
“Never miss an update”
“Replace Scrolling With Microlearning”
Sports 327 examples · 89% of apps
“Fast & Secure Payments”
“The Way To Stream Every Local Game”
“PLAY $5 GET $150”
“THE MOST EXCITING PROMOS IN SPORTS”
“THE HOME FOR YOUR SPORTS FANDOM”
“TAP TO WATCH LIVE GAMES”
Weather 311 examples · 89% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“See it clearly with radar built for fast decisions”
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
Music 324 examples · 87% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Make any song you can imagine”
“Create your own radio station”
“SEE WHAT YOUR FRIENDS AND FAVES LOVE”
“100 Million Songs,”
“Sound is power.”
Food & Drink 254 examples · 86% of apps
“Order ahead to save time (& avoid the line)”
“GET GROCERIES TO FLOWERS TO TAKEOUT”
“Don't miss exclusive offers and experiences with Tuesday Drops”
“ORDER AHEAD”
“Browse”
“Earn points with qualifying purchases”
Photo & Video 342 examples · 86% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Discover Shorts”
“Animate”
“Snap”
“Thousands of templates for social media”
Finance 245 examples · 79% of apps
“FOOTBALL IS BACK.”
“Sign in easily with Face ID and Touch ID.”
“The app for every money move”
“Send and receive money easily”
“Unlimited commission-free trades with J.P. Morgan.”
“Better money, trusted by millions”
Games 85 examples · 28% of apps
“Explore millions of experiences”
“MULTIPLE WAYS TO PLAY”
“MULTIPLE”
“Explore and Collect”
“FIND THE CATEGORY”
“Play and win cash.”
Related tactics.
Often on the same screenshot
- Phone drawn100% of these screenshots, against 82% of every screenshot read
- Screen fills the picture89% of these screenshots, against 79% of every screenshot read
- Words at the top88% of these screenshots, against 80% of every screenshot read
- Leads with a feature62% of these screenshots, against 55% of every screenshot read
- Plain tone75% of these screenshots, against 71% of every screenshot read
- Has a headline94% of these screenshots, against 89% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots showing the whole phone?
2012 of the 2295 top apps read across 23 App Store categories (88%) have at least one, and 7062 of their 12745 screenshots (55%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots showing the whole phone?
Most common in Reference (95 of 100 apps, 95%), Utilities (94 of 100 apps, 94%) and Graphics & Design (93 of 99 apps, 94%). Least common in Games (28 of 100 apps, 28%).
Should my app have App Store screenshots showing the whole phone?
The charts show who does it, not whether it would work for your app. Across the categories read, 199 of the 230 apps in a top ten do it (87%), against 1813 of the other 2065 (88%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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