App Store screenshots with tiny headlines
The headline is under a twentieth of the picture’s height. Small type can be read on the product page at full size, and is hard to read in search results.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
44% 1010 of 2295
Screenshots that do it
13% 1675 of 12745
The top tens
114 of 230 against 896 of the other 2065
1675 of the 12745 screenshots read (13%) do this, across 1010 of the 2295 top apps in 23 App Store categories (44%). 114 of the 230 apps in a top ten do it (50%), against 896 of the other 2065 (43%): the top ten do it about as often as the rest. It is most common in Health & Fitness (64% of apps) and least common in Games (17%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with tiny headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 64% 64 of 100 | 18% 104 of 574 | 5 of 10 |
| Productivity | 59% 58 of 99 | 19% 102 of 551 | 8 of 10 |
| Entertainment | 57% 57 of 100 | 17% 94 of 544 | 7 of 10 |
| Social Networking | 56% 56 of 100 | 17% 95 of 554 | 7 of 10 |
| Photo & Video | 53% 53 of 100 | 17% 94 of 566 | 5 of 10 |
| Business | 51% 51 of 100 | 16% 91 of 554 | 7 of 10 |
| Navigation | 49% 49 of 99 | 15% 83 of 566 | 4 of 10 |
| Education | 49% 49 of 100 | 12% 68 of 555 | 3 of 10 |
| Finance | 49% 49 of 100 | 11% 66 of 581 | 3 of 10 |
| Travel | 48% 48 of 100 | 13% 71 of 561 | 6 of 10 |
| Medical | 43% 43 of 100 | 15% 81 of 548 | 5 of 10 |
| Music | 42% 42 of 100 | 11% 62 of 550 | 6 of 10 |
| Reference | 42% 42 of 100 | 11% 63 of 566 | 3 of 10 |
| Lifestyle | 41% 41 of 100 | 13% 72 of 556 | 5 of 10 |
| Graphics & Design | 40% 40 of 99 | 11% 61 of 564 | 6 of 10 |
| Sports | 39% 39 of 100 | 13% 72 of 558 | 3 of 10 |
| Utilities | 39% 39 of 100 | 12% 68 of 549 | 6 of 10 |
| News | 38% 37 of 98 | 13% 66 of 517 | 5 of 10 |
| Food & Drink | 37% 37 of 100 | 11% 61 of 540 | 5 of 10 |
| Shopping | 37% 37 of 100 | 13% 72 of 562 | 2 of 10 |
| Developer Tools | 31% 31 of 100 | 11% 56 of 507 | 4 of 10 |
| Weather | 31% 31 of 100 | 10% 53 of 555 | 6 of 10 |
| Games | 17% 17 of 100 | 4% 20 of 567 | 3 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Health & Fitness 104 examples · 64% of apps
“Lift it. Log it. See your gains.”
“WITHDRAW REWARDS AT $1”
“Pull a rare skin”
“Get in Tune with Your Body”
“Tour the trail with recent photos”
“A PLAN FOR EVERY WORKOUT”
Productivity 102 examples · 59% of apps
“Approve what gets sent or spent”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Sort your mail”
“Use Authenticator to sign in”
“Chat and learn something new”
Entertainment 94 examples · 57% of apps
“Download to watch on the go”
“TikTok Pro - Events”
“Any Genre”
“Watch Daily Earn Rewards”
“Share videos with your favourite person”
“Stay One Step Ahead, With Watchlist”
Social Networking 95 examples · 56% of apps
“Say it your way”
“Make calls across the world”
“Private”
“Fuel your interests with reels and longer videos”
“Know where they are in real time”
“collect rsvps”
Photo & Video 94 examples · 53% of apps
“AI generated effect”
“Share with the people who get you”
“Customize your captions”
“Make distractions disappear with Magic Eraser”
“Turn imagination into characters”
“HOME WHAT'S PICKED FOR YOU”
Business 91 examples · 51% of apps
“Connect with anyone on video meetings and calls”
“Focus on the conversation, not on writing notes”
“Expand and build meaningful connections.”
“CHOOSE WHERE YOU EARN”
“Seamless authentication and device security”
“Punch in and out with ease”
Navigation 83 examples · 49% of apps
“Real Places Live See Them Now”
“Find fuel or charge up along the way”
“Available Nationwide”
“Up-to-date disruption info”
“Use any payment method for contactless pay”
“Quick and secure checkout”
Education 68 examples · 49% of apps
“Read and respond in your language”
“New and intuitive course navigation!”
“Turn your notes into flashcards, practice tests, and study guides”
“Translate messages automatically between 90+ languages”
“Enhance Every Sentence with Instant Feedback 💡”
“Plant Auto- Diagnosis”
Finance 66 examples · 49% of apps
“Earn up to 5% cash back with Venmo Stash rewards”
“Deposit checks from virtually anywhere.”
“America's #1 Choice for Banking™”
“See your big picture”
“Insurance cards”
“Keep track of your monthly expenses”
Travel 71 examples · 48% of apps
“Find the ride you want”
“Book great homes around the world”
“Learn new words quickly with flashcards”
“The NEW Frontier at your fingertips.”
“Boarding pass just a tap away”
“The world’s first fully autonomous ride-hailing service”
Medical 81 examples · 43% of apps
“All your health info in one place”
“Your pharmacy benefits,”
“Manage Multiple Accounts & Access Your Family's Health Information”
“Access to your lab results anytime”
“Read verified reviews”
“Connect anytime, anywhere”
Music 62 examples · 42% of apps
“HANDPICKED PLAYLISTS FOR YOU”
“Discover new music with a swipe”
“IMPORT YOUR PLAYLISTS AND LIKES”
“Add songs to your playlists”
“Listen Offline”
“Stream and Download great new music.”
Reference 63 examples · 42% of apps
“Build a daily Bible habit with plans”
“Short Videos. Eternal Truths”
“Hourly verses, quotes, and prayers”
“Apple Design Award”
“Explore the Night Sky with AR”
“Daily Prayers, Rosary, & More”
Lifestyle 72 examples · 41% of apps
“Get pictures described by Be My AI with a single tap”
“Skip the store. Shop the app.”
“Know what's happening at home from wherever you are with Ring Alarm.”
“First dates hit different with friends”
“Sell with confidence when the time comes”
“Add and manage your Echo Devices”
Graphics & Design 61 examples · 40% of apps
“TURN THE LIGHTS OFF”
“Kling VIDEO 3.0”
“Start new projects and view your existing ones”
“Dreamina Seedance 2.0”
“Rich & Useful Features Beyond Your Imagination”
“Aesthetic&Serene Themes”
Sports 72 examples · 39% of apps
“IN-APP PLAYER STATS”
“SPORTSCENTER, PERSONALIZED FOR YOU”
“LEVEL UP WITH FANATICS ONE”
“Use Tickets With Your Phone”
“COMPETE WITH FRIENDS”
“Manage Your Crew”
Utilities 68 examples · 39% of apps
“Browse fast with Google Chrome”
“Convert Live Photos to Stills”
“Excellent Customer”
“Summarize long articles in seconds”
“Epic experiences, daily drops and presale access”
“Get AI-powered answers fast”
News 66 examples · 38% of apps
“Join over 100 million neighbors”
“Local News, Alerts, Headlines & More.”
“Know what's really happening”
“Listen to the most popular scanners”
“Compare how multiple sources are covering the same story”
“Watch Live”
Food & Drink 61 examples · 37% of apps
“WE'RE THERE FOR EVERY OCCASION...”
“Earn points with qualifying purchases”
“Place an order on the go and it’ll be ready when you are”
“EARN FREE DOMINO'S EVERY 2 ORDERS.”
“save”
“Order Ahead Is HERE!”
Shopping 72 examples · 37% of apps
“Track all your orders”
“Speed up your store run”
“HOME & LIVING”
“Fresh finds all around”
“Snap pics and we’ll help with the rest.”
“PREMIUM PIECES. SPECIAL PRICING.”
Developer Tools 56 examples · 31% of apps
“Access your beta apps and view updates”
“Create Instantly”
“Build from anywhere”
“Track important status updates in one place”
“AI Widget”
“你的服务器 随时在手”
Weather 53 examples · 31% of apps
“Drive Safe”
“See it clearly with radar built for fast decisions”
“Aviation Data Sigmets & Airmets for Pilots & Aviation Enthusiasts”
“SPC Outlooks”
“Be safer before, during and after the storm”
“Severe Weather Alerts”
Games 20 examples · 17% of apps
“Daily Challenge”
“Create and customize your avatar”
“DRAFT WITH FULL STATS”
“Help the woman clean up the scene without letting her husband find out.”
“BEAUTY IN ARROWS”
“RELIVE THE EXCITEMENT!”
Related tactics.
Often on the same screenshot
- Whole phone shown72% of these screenshots, against 55% of every screenshot read
- Words at the top96% of these screenshots, against 80% of every screenshot read
- Low contrast words27% of these screenshots, against 15% of every screenshot read
- Tells you to do something59% of these screenshots, against 47% of every screenshot read
- Phone drawn93% of these screenshots, against 82% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with tiny headlines?
1010 of the 2295 top apps read across 23 App Store categories (44%) have at least one, and 1675 of their 12745 screenshots (13%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with tiny headlines?
Most common in Health & Fitness (64 of 100 apps, 64%), Productivity (58 of 99 apps, 59%) and Entertainment (57 of 100 apps, 57%). Least common in Games (17 of 100 apps, 17%).
Should my app have App Store screenshots with tiny headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 114 of the 230 apps in a top ten do it (50%), against 896 of the other 2065 (43%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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