App Store screenshots with text at the bottom
The headline sits below the screen. The screen comes first, and the words read as its caption.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
17% 399 of 2295
Screenshots that do it
7% 892 of 12745
The top tens
41 of 230 against 358 of the other 2065
892 of the 12745 screenshots read (7%) do this, across 399 of the 2295 top apps in 23 App Store categories (17%). 41 of the 230 apps in a top ten do it (18%), against 358 of the other 2065 (17%): the top ten do it about as often as the rest. It is most common in Games (52% of apps) and least common in Graphics & Design (5%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with text at the bottom. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 52% 52 of 100 | 47% 264 of 567 | 6 of 10 |
| Food & Drink | 43% 43 of 100 | 17% 93 of 540 | 6 of 10 |
| Travel | 22% 22 of 100 | 6% 33 of 561 | 4 of 10 |
| Shopping | 19% 19 of 100 | 7% 42 of 562 | 2 of 10 |
| Sports | 19% 19 of 100 | 5% 29 of 558 | 2 of 10 |
| Navigation | 18% 18 of 99 | 6% 33 of 566 | 0 of 10 |
| Finance | 18% 18 of 100 | 5% 31 of 581 | 3 of 10 |
| Lifestyle | 18% 18 of 100 | 6% 32 of 556 | 2 of 10 |
| Social Networking | 18% 18 of 100 | 6% 33 of 554 | 1 of 10 |
| Music | 17% 17 of 100 | 5% 30 of 550 | 3 of 10 |
| Utilities | 17% 17 of 100 | 6% 33 of 549 | 0 of 10 |
| Business | 16% 16 of 100 | 5% 25 of 554 | 1 of 10 |
| Health & Fitness | 15% 15 of 100 | 4% 25 of 574 | 1 of 10 |
| Education | 13% 13 of 100 | 4% 20 of 555 | 2 of 10 |
| Reference | 13% 13 of 100 | 5% 27 of 566 | 0 of 10 |
| Weather | 13% 13 of 100 | 4% 24 of 555 | 2 of 10 |
| Productivity | 12% 12 of 99 | 4% 23 of 551 | 1 of 10 |
| Entertainment | 12% 12 of 100 | 4% 20 of 544 | 0 of 10 |
| News | 11% 11 of 98 | 4% 19 of 517 | 1 of 10 |
| Medical | 11% 11 of 100 | 4% 22 of 548 | 2 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 18 of 507 | 1 of 10 |
| Photo & Video | 8% 8 of 100 | 2% 10 of 566 | 0 of 10 |
| Graphics & Design | 5% 5 of 99 | 1% 6 of 564 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Games 264 examples · 52% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“MULTIPLE WAYS TO PLAY”
Food & Drink 93 examples · 43% of apps
“Join Taco Bell Rewards and get a free item*”
“ORDER AHEAD”
“Earn points with qualifying purchases”
“Members enjoy one free customization monthly and a birthday drink each year”
“SAVING THE PLANET MADE tasty”
“ORDER HOT CHICKEN FOR PICKUP”
Travel 33 examples · 22% of apps
“Snap and translate text with ease”
“Check in and get your boarding pass with ease.”
“Real-time flight updates at your fingertips”
“Get going, on your terms”
“Quickly access your boarding pass during your travel day.”
“Earn $250+”
Shopping 42 examples · 19% of apps
“Keep more of your cash with no selling fees”
“Best Deals in One Tap”
“A smarter way to pay”
“Discover products”
“Split Your Purchase into Four - Instantly!”
“Clip coupons”
Sports 29 examples · 19% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Your Teams. Your Fights. One Home.”
“It's simple, just pick more or less.”
“CHANGE THE WAY YOU SEE THE GAME”
“COWBOYS HUB”
“NOW LIVE”
Navigation 33 examples · 18% of apps
“Apps of the Year”
“Find places while driving OTR”
“Reliable, turn-by-turn guidance”
“See Nearby Lines”
“Drive Together with Convoy”
“Share app feedback”
Finance 31 examples · 18% of apps
“Keep an eye on your credit with a flick of your thumb.”
“Manage your subscriptions all in one app.”
“Earn 5% cash back¹ with Chime Card.™”
“COMBO PICKS TO MAXIMIZE RETURNS”
“Choose flexible payments”
“Securely pay & manage your bill”
Lifestyle 32 examples · 18% of apps
“Build your smart home with SmartThings”
“Discover your budget with BuyAbilitySM”
“CREATE AN ACCOUNT”
“Left the car unlocked?”
“Unleashed. Immersive. Private.”
“No.1”
Social Networking 33 examples · 18% of apps
“Let's get real.”
“Unlimited talk & text”
“No matter who you gather with, BAND makes it easy to connect and stay together.”
“Make friends”
“Securely find, add, and chat,”
“LineSkips”
Music 30 examples · 17% of apps
“IMPORT YOUR PLAYLISTS AND LIKES”
“Name any song in seconds”
“Record and edit on the fly”
“Keep firmware up-to-date”
“Explore the best events near you”
“EVERY MOOD, EVERY MOMENT, AD-FREE.”
Utilities 33 examples · 17% of apps
“Ultra-fast VPN servers”
“Stay connected to your home from anywhere”
“Private, Optional AI”
“Secure”
“lists and testing capabilities”
“Stay safe”
Business 25 examples · 16% of apps
“Chat your way to better opportunities”
“Hold deliveries until you are ready to come get them.”
“Receive mobile notifications about the status of your mail & packages”
“Verify it's you with login details”
“Integrated with Workspace”
“Use your vehicle to make money without delivering food or passengers.”
Health & Fitness 25 examples · 15% of apps
“... and celebrate your progress”
“Build healthy habits,”
“Find Care”
“Check your energy level”
“Tap “GO” to start the home program your provider created for you.”
"I finally feel motivated to be consistent in my journey."
Education 20 examples · 13% of apps
“fun, bite-sized lessons”
“We're connecting teachers and families like that.”
“EXPAND YOUR VOCABULARY”
“Lingokids”
“#1 Online Learning App”
“Госуслуги Моя школа”
Reference 27 examples · 13% of apps
“Apple Design Award”
“Explore different TCGs Card Sets & Series”
“Coin, Country and Year”
“Chat about burning questions”
“While you listen to Scripture, read along”
“Pray, Learn, Grow Closer to God Together”
Weather 24 examples · 13% of apps
“Professional Radar Features, Map Types, Storm Layers and Advanced Wind Animations”
“Real-time 3D Radar”
“Hurricane tracker”
“Hourly & 10-Day Forecasts”
“Find the best time to leave”
“Weather for people with places to be”
Productivity 23 examples · 12% of apps
“Scan PDFs and upload files”
“Text Translate”
“Manage your storage across Google Photos, Google Drive, Gmail, and more.”
“Get notified”
“Unlock VPN”
“Check upload status of your latest transfer from the lock screen with our Live Activity”
Entertainment 20 examples · 12% of apps
“Connect seamlessly to all your Roku devices”
“Control your TV and soundbar”
“Short Dramas, Made for Your Feels”
“Find the best ticket deals”
“AI characters that's perfect for you”
“Connect with your friends using voice chat and messages.”
News 19 examples · 11% of apps
“Join conversations you care about”
“Get Alerted When a Stock Spikes”
“Read to Me”
“Listen live to your local station”
“Listen to stories on the go.”
“Find out where on Spotify you’re being discovered”
Medical 22 examples · 11% of apps
“Your pharmacy benefits,”
“Easily access your health information”
“Glucose readings in real time.”
“Nearby CPR-needed alerts with incident location preview, live dispatch audio, and responding Fire/EMS units.”
“Keep track of important health data”
“Anatomy 3D Atlas”
Developer Tools 18 examples · 9% of apps
“from anywhere.”
“Every machine you own, one tap away.”
“Support”
“BUILD FOR ANY PLATFORM FROM”
“Multi-Protocol Privacy Protection”
“Plan before buildiing”
Photo & Video 10 examples · 8% of apps
“The best app for generating images and videos.”
“Plan your next move with insights”
“D3D”
“Canon Camera Connect”
“Stories in Motion”
“QuickTransfer”
Graphics & Design 6 examples · 5% of apps
“DON'T TOUCH MY PHONE”
“100+ Visuals”
“WIDGETS, ICONS, WALLPAPERS”
“ADD”
“Popular theme are available”
“Reacts to Audio”
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size53% of these screenshots, against 31% of every screenshot read
- Headline in capitals34% of these screenshots, against 16% of every screenshot read
- Illustration or mascot53% of these screenshots, against 36% of every screenshot read
- Headline under five words67% of these screenshots, against 50% of every screenshot read
- Rounded headline type25% of these screenshots, against 9% of every screenshot read
- Headline on one line26% of these screenshots, against 12% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with text at the bottom?
399 of the 2295 top apps read across 23 App Store categories (17%) have at least one, and 892 of their 12745 screenshots (7%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with text at the bottom?
Most common in Games (52 of 100 apps, 52%), Food & Drink (43 of 100 apps, 43%) and Travel (22 of 100 apps, 22%). Least common in Graphics & Design (5 of 99 apps, 5%).
Should my app have App Store screenshots with text at the bottom?
The charts show who does it, not whether it would work for your app. Across the categories read, 41 of the 230 apps in a top ten do it (18%), against 358 of the other 2065 (17%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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