App Store screenshots with illustrations
Drawn art around the screen. Drawn art gives a set a character of its own, apart from the interface.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
69% 1593 of 2295
Screenshots that do it
36% 4533 of 12745
The top tens
153 of 230 against 1440 of the other 2065
4533 of the 12745 screenshots read (36%) do this, across 1593 of the 2295 top apps in 23 App Store categories (69%). 153 of the 230 apps in a top ten do it (67%), against 1440 of the other 2065 (70%): the top ten do it about as often as the rest. It is most common in Games (100% of apps) and least common in Developer Tools (47%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with illustrations. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 100% 100 of 100 | 88% 497 of 567 | 10 of 10 |
| Education | 86% 86 of 100 | 56% 309 of 555 | 10 of 10 |
| Finance | 85% 85 of 100 | 39% 228 of 581 | 9 of 10 |
| Utilities | 80% 80 of 100 | 43% 235 of 549 | 7 of 10 |
| Navigation | 78% 77 of 99 | 39% 220 of 566 | 9 of 10 |
| Graphics & Design | 77% 76 of 99 | 50% 282 of 564 | 8 of 10 |
| Medical | 76% 76 of 100 | 39% 212 of 548 | 6 of 10 |
| Productivity | 73% 72 of 99 | 32% 174 of 551 | 4 of 10 |
| Health & Fitness | 72% 72 of 100 | 39% 223 of 574 | 7 of 10 |
| Music | 71% 71 of 100 | 34% 188 of 550 | 5 of 10 |
| Reference | 70% 70 of 100 | 33% 188 of 566 | 7 of 10 |
| Entertainment | 69% 69 of 100 | 36% 197 of 544 | 8 of 10 |
| Social Networking | 69% 69 of 100 | 34% 188 of 554 | 7 of 10 |
| Travel | 69% 69 of 100 | 31% 173 of 561 | 5 of 10 |
| Business | 67% 67 of 100 | 29% 163 of 554 | 5 of 10 |
| Lifestyle | 67% 67 of 100 | 29% 163 of 556 | 5 of 10 |
| Food & Drink | 64% 64 of 100 | 31% 169 of 540 | 6 of 10 |
| Sports | 62% 62 of 100 | 27% 149 of 558 | 8 of 10 |
| News | 60% 59 of 98 | 25% 128 of 517 | 7 of 10 |
| Shopping | 55% 55 of 100 | 21% 118 of 562 | 7 of 10 |
| Weather | 52% 52 of 100 | 21% 118 of 555 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 17% 98 of 566 | 5 of 10 |
| Developer Tools | 47% 47 of 100 | 22% 113 of 507 | 3 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Games 497 examples · 100% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
Education 309 examples · 86% of apps
“fun, bite-sized lessons”
“Get Test Scores”
“Visual Study Agent”
“Speak English like a native”
“Never miss an update”
Finance 228 examples · 85% of apps
“Eligible children can receive $1,000.”
“Sign in easily with Face ID and Touch ID.”
“Earn 5% back”
“The app for every money move”
“Earn up to 5% cash back with Venmo Stash rewards”
“Millions of people already do.”
Utilities 235 examples · 80% of apps
“Search what you see”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Clean Up”
“Total Control at Your Fingertips”
“Universal Remote For All TV Brands”
Navigation 220 examples · 78% of apps
“True 3D Cities Icons Up Close”
“Get directions from the voice you love”
“Discover all of our offerings”
“Up-to-date disruption info”
“Turn Your City Into Your Next Mission”
Graphics & Design 282 examples · 77% of apps
“VIDEO 3.0 Omni”
“Smiley 4K Live Wallpapers”
“Co-Star with Friends”
“Use a camera”
“Anyone from Children to Adults Can Draw Freely !”
“Customize Lock & Home Screen”
Medical 212 examples · 76% of apps
“All your health info in one place”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Easily access your health information”
“Access to your lab results anytime”
“Trends in blood sugar levels”
“Find local, top-rated doctors who take your insurance”
Productivity 174 examples · 73% of apps
“Your personal agent that takes things off your plate”
“Generate and edit videos with Gemini Omni”
“Greater security across your accounts”
“Choose from trending templates”
“Everyday email and calendar”
“Your team of always-on agents that finish the work”
Health & Fitness 223 examples · 72% of apps
“Lift it. Log it. See your gains.”
“Log your activities . . .”
“Maximize your connection”
“WALK TO EARN”
“SUPPORT A 100%”
“Walk against your friends”
Music 188 examples · 71% of apps
“Listen to music tailored to your mood”
“SEE WHAT YOUR FRIENDS AND FAVES LOVE”
“Name any song in seconds”
“Sound is power.”
“Connect to 65,000 jukeboxes”
Reference 188 examples · 70% of apps
“100+ Languages”
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
“GOD'S WORD on your screen”
“Get personalized prayers and verses”
Entertainment 197 examples · 69% of apps
“Easy to Binge”
“YOUR FIRST $10 IS ON US”
“Your Unlimited Short-Drama Hub”
“Sharing Moments Together”
“Shop By Seat, Select Your Favorite”
“Watch offline anytime”
Social Networking 188 examples · 69% of apps
“Message privately with end-to-end encryption”
“Secure”
“Build better driving habits”
“GROUP CHAT THAT'S FUN”
“Discover new games and track your milestones”
“collect rsvps”
Travel 173 examples · 69% of apps
“GO ANY- WHERE”
“Book great homes around the world”
“Defo Translator”
“Check in and get your boarding pass with ease.”
“Be Driven™”
“Search for personalized flight deals*”
Business 163 examples · 67% of apps
“Meet, chat, collaborate, all in one app”
“zoom Workplace”
“Find the right opportunities for you.”
“Seamless authentication and device security”
“Earn for every delivery and keep all your tips”
Lifestyle 163 examples · 67% of apps
“Join millions of helpful people worldwide”
“Connect your devices to protect your whole-home better, together.”
“Invite Guests on Any Platform”
“Make your life smarter”
“Your personalized 'someday' plan”
“ACTIVITIES FOR TODAY, ENRICHMENT FOR WHAT'S NEXT”
Food & Drink 169 examples · 64% of apps
“GET GROCERIES TO FLOWERS TO TAKEOUT”
“Save your preferences quickly with My Mods”
“Browse”
“Scan and pay with saved cards”
“save”
“FIND LOCATIONS”
Sports 149 examples · 62% of apps
“SPEND $5 GET $150”
“Earn Points, Get Paid”
“IN-APP PLAYER STATS”
“AVAILABLE IN ALL 50 STATES”
“GET UP TO $1,000 IN BONUS FUNDS”
“SPORTSCENTER, PERSONALIZED FOR YOU”
News 128 examples · 60% of apps
“The heart of the internet”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Get real-time alerts”
“Watch the stories unfold in video.”
“Arts, culture and lifestyle, unfolded.”
Shopping 118 examples · 55% of apps
“Help old favorites”
“24/7 CUSTOMER SERVICE”
“Shop smarter, not harder, with voice search”
“Sparky has dinner covered”
“Automatically apply coupons at 100,000 stores”
“Collect points and redeem rewards”
Weather 118 examples · 52% of apps
“Lightning Tracker & Storm Alerts”
“See it clearly with radar built for fast decisions”
“To the Minute Push Notifications Keeping You Ahead of the Storm”
“Air pollutant forecast”
“WIND SPEED MAP”
Photo & Video 98 examples · 48% of apps
“AI generated effect”
“Post the little moments”
“Snap”
“Design anything”
“Turn imagination into characters”
“HOME WHAT'S PICKED FOR YOU”
Developer Tools 113 examples · 47% of apps
“Access your beta apps and view updates”
“#1 Interactive Creation Platform”
“One click connection”
“Fastest Servers”
“Connect”
Related tactics.
Often on the same screenshot
- Gradient background51% of these screenshots, against 45% of every screenshot read
- Pattern or texture12% of these screenshots, against 7% of every screenshot read
- Rounded headline type14% of these screenshots, against 9% of every screenshot read
- Headline under five words55% of these screenshots, against 50% of every screenshot read
- Background is the icon’s colour45% of these screenshots, against 41% of every screenshot read
- Headline readable at thumbnail size35% of these screenshots, against 31% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with illustrations?
1593 of the 2295 top apps read across 23 App Store categories (69%) have at least one, and 4533 of their 12745 screenshots (36%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with illustrations?
Most common in Games (100 of 100 apps, 100%), Education (86 of 100 apps, 86%) and Finance (85 of 100 apps, 85%). Least common in Developer Tools (47 of 100 apps, 47%).
Should my app have App Store screenshots with illustrations?
The charts show who does it, not whether it would work for your app. Across the categories read, 153 of the 230 apps in a top ten do it (67%), against 1440 of the other 2065 (70%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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