App Store screenshots that show the app icon
The app’s icon appears in the picture. The icon is what the reader will look for on the home screen after installing.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
42% 970 of 2295
Screenshots that do it
13% 1644 of 12745
The top tens
106 of 230 against 864 of the other 2065
1644 of the 12745 screenshots read (13%) do this, across 970 of the 2295 top apps in 23 App Store categories (42%). 106 of the 230 apps in a top ten do it (46%), against 864 of the other 2065 (42%): the top ten do it about as often as the rest. It is most common in Business (54% of apps) and least common in Games (20%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that show the app icon. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Business | 54% 54 of 100 | 15% 84 of 554 | 7 of 10 |
| Finance | 54% 54 of 100 | 13% 75 of 581 | 6 of 10 |
| News | 52% 51 of 98 | 16% 83 of 517 | 4 of 10 |
| Productivity | 52% 51 of 99 | 16% 90 of 551 | 4 of 10 |
| Entertainment | 51% 51 of 100 | 22% 118 of 544 | 9 of 10 |
| Sports | 51% 51 of 100 | 13% 75 of 558 | 6 of 10 |
| Weather | 48% 48 of 100 | 19% 107 of 555 | 5 of 10 |
| Food & Drink | 47% 47 of 100 | 13% 68 of 540 | 5 of 10 |
| Social Networking | 47% 47 of 100 | 15% 84 of 554 | 3 of 10 |
| Utilities | 47% 47 of 100 | 14% 78 of 549 | 2 of 10 |
| Lifestyle | 45% 45 of 100 | 12% 66 of 556 | 6 of 10 |
| Developer Tools | 44% 44 of 100 | 17% 88 of 507 | 7 of 10 |
| Health & Fitness | 41% 41 of 100 | 12% 68 of 574 | 4 of 10 |
| Reference | 41% 41 of 100 | 11% 65 of 566 | 5 of 10 |
| Navigation | 40% 40 of 99 | 12% 67 of 566 | 6 of 10 |
| Travel | 40% 40 of 100 | 10% 57 of 561 | 3 of 10 |
| Graphics & Design | 37% 37 of 99 | 13% 71 of 564 | 5 of 10 |
| Education | 37% 37 of 100 | 11% 59 of 555 | 5 of 10 |
| Music | 37% 37 of 100 | 10% 54 of 550 | 5 of 10 |
| Shopping | 36% 36 of 100 | 10% 56 of 562 | 5 of 10 |
| Medical | 27% 27 of 100 | 8% 43 of 548 | 0 of 10 |
| Photo & Video | 24% 24 of 100 | 6% 35 of 566 | 2 of 10 |
| Games | 20% 20 of 100 | 9% 53 of 567 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Business 84 examples · 54% of apps
“Engage in discussions, share files or photos, and plan events”
“Apply in seconds with a tailored resume”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Protect your accounts with two-factor authentication”
Finance 75 examples · 54% of apps
“Follow markets in real time”
“Turn on alerts and purchase notifications to stay informed.”
“Get paychecks faster with direct deposit”
“Get paid up to 2 days early”
“Securely bank, save and invest with Chase Mobile.”
“Earn 5% cash back¹ with Chime Card.™”
News 83 examples · 52% of apps
“Explore & create communities”
“Get lifesaving, real-time alerts”
“What's happening in your world?”
Productivity 90 examples · 52% of apps
“Plug in your everyday tools”
“Get the best of Gmail on iPhone”
“Use Authenticator to sign in”
“Connected to your Microsoft apps”
“Connect your different email accounts”
“Works everywhere you do”
Entertainment 118 examples · 51% of apps
“TikTok Pro - Events”
“Your Next Favorite Show”
“DO WHAT YOU LOVE”
“Your Next Obsession”
“Sharing Moments Together”
“Events Picked For You, Wherever You Are”
Sports 75 examples · 51% of apps
“Deposit $10 Get $50”
“Your Teams. Your Fights. One Home.”
“REWARDS CLUB”
“PLAY $5 GET $150”
“THE OFFICIAL NBA APP”
“MAKE THAT WINNING PICKUP”
Weather 107 examples · 48% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“Most Trusted Weather App with Proven Superior Accuracy™”
“Rain & Snow”
“11 Billion+ weather alerts sent last year”
Food & Drink 68 examples · 47% of apps
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Join Taco Bell Rewards and get a free item*”
“Order and enjoy Rewards in the app”
“MORE OF WHAT YOU LOVE”
“ORDER HOT CHICKEN FOR PICKUP”
“GET MORE WITH THE 7-ELEVEN APP”
Social Networking 84 examples · 47% of apps
“Get help fast in a car crash”
“Let's get real.”
“Get instant answers with your AI assistant”
“Secure-by-design to keep conversations safe”
“Organize your group on BAND!”
“Add your best friends to your Home Screen”
Utilities 78 examples · 47% of apps
“Find more of what you love with Discover”
“What starts here, gets done here”
“The easiest way to manage”
“Unlimited Online Protection”
“Authenticator App”
“Protection Peace of”
Lifestyle 66 examples · 45% of apps
“Get real-time alerts the moment motion is detected or someone arrives at your door.”
“Send Text Blasts to your guests”
“No.1 Wishlist app”
“Designed to be deleted”
“Plan your next move”
Developer Tools 88 examples · 44% of apps
“Access your beta apps and view updates”
“Create Instantly”
“Build apps, agents, and anything”
“Point and draw”
Health & Fitness 68 examples · 41% of apps
“Maximize your connection”
“CASH WITHDRAWALS AVAILABLE”
“Update your friends”
“Make calorie tracking easy with AI”
“Cronometer”
“Wayk”
Reference 65 examples · 41% of apps
“Travel Without Language Barrier”
“Trusted Choice”
“Short Videos. Eternal Truths”
“Grow closer to God throughout the day”
“Stay informed with Notifications”
“Get notified of ISS sightings”
Navigation 67 examples · 40% of apps
“Add different layers to the map”
“Get the parking app trusted by millions of drivers”
“Up-to-date disruption info”
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“KNOW WHEN TO HUNT”
Travel 57 examples · 40% of apps
“Defo Translator”
“Real-time updates with Live Activities”
“Get live updates on your lock screen and Apple Watch.”
“All-In-One Travel Shop”
“Message your hotel for questions and requests”
Graphics & Design 71 examples · 37% of apps
“KlingAI 3.0”
“Get notified the moment your generations are ready”
“Use a camera”
“3000+ Aesthetic Themes”
“OS 27 Ready”
Education 59 examples · 37% of apps
“Understand Your Skills”
“learn at your own pace”
“Never miss an update”
“View your grades using the new app widget!”
“Download sets to study on the go”
“Identify Any Plants”
Music 54 examples · 37% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Remix your songs or ones you find”
“Stay current with new releases”
“Name any song in seconds”
“Where your ideas become music”
“JBL Headphones”
Shopping 56 examples · 36% of apps
“TEMU CATEGORIES”
“Free shopping rewards you can redeem for free gift cards”
“Shop everything you love.”
“Real-time verified promo codes in one click”
“#1 Deal Finding App”
“Save & earn with Target”
Medical 43 examples · 27% of apps
“Fast, easy savings at your local pharmacy”
“Get everyday and specialty care”
“Achieve your health goals on Ro”
“Optional glucose alarms* gradually increase in volume.”
“Contraction Timer”
Photo & Video 35 examples · 24% of apps
“Create”
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“Discover new streams, clips, and stories”
“AI PHOTO & VIDEO GENERATOR”
“The best app for generating images and videos.”
“Your creative partner”
Games 53 examples · 20% of apps
“Find your next favorite game”
“MULTIPLE WAYS TO PLAY”
“ROLL!”
“ENJOY PREMIUM EXPERIENCE”
“Manage Workforce”
“EXPLORE & EXPAND”
Related tactics.
Often on the same screenshot
- Gradient background51% of these screenshots, against 45% of every screenshot read
- Dark32% of these screenshots, against 28% of every screenshot read
- States a benefit46% of these screenshots, against 42% of every screenshot read
- Names the app8% of these screenshots, against 5% of every screenshot read
- Has a subline28% of these screenshots, against 25% of every screenshot read
- A word in a different colour25% of these screenshots, against 23% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots that show the app icon?
970 of the 2295 top apps read across 23 App Store categories (42%) have at least one, and 1644 of their 12745 screenshots (13%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that show the app icon?
Most common in Business (54 of 100 apps, 54%), Finance (54 of 100 apps, 54%) and News (51 of 98 apps, 52%). Least common in Games (20 of 100 apps, 20%).
Should my app have App Store screenshots that show the app icon?
The charts show who does it, not whether it would work for your app. Across the categories read, 106 of the 230 apps in a top ten do it (46%), against 864 of the other 2065 (42%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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