App Store screenshots with a small app screen
The app’s screen takes under a third of the picture. A small screen leaves most of the picture to the words, a photograph or an illustration.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 352 of 2295
Screenshots that do it
3% 430 of 12745
The top tens
30 of 230 against 322 of the other 2065
430 of the 12745 screenshots read (3%) do this, across 352 of the 2295 top apps in 23 App Store categories (15%). 30 of the 230 apps in a top ten do it (13%), against 322 of the other 2065 (16%): the top ten do it about as often as the rest. It is most common in Food & Drink (30% of apps) and least common in Games (2%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a small app screen. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 30% 30 of 100 | 6% 35 of 540 | 3 of 10 |
| Finance | 25% 25 of 100 | 6% 35 of 581 | 4 of 10 |
| Medical | 24% 24 of 100 | 5% 28 of 548 | 4 of 10 |
| Travel | 21% 21 of 100 | 5% 27 of 561 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 1 of 10 |
| Lifestyle | 18% 18 of 100 | 4% 21 of 556 | 0 of 10 |
| Sports | 18% 18 of 100 | 4% 21 of 558 | 3 of 10 |
| Navigation | 17% 17 of 99 | 4% 22 of 566 | 0 of 10 |
| Music | 17% 17 of 100 | 4% 22 of 550 | 0 of 10 |
| Shopping | 16% 16 of 100 | 4% 21 of 562 | 4 of 10 |
| News | 15% 15 of 98 | 4% 21 of 517 | 2 of 10 |
| Productivity | 15% 15 of 99 | 3% 18 of 551 | 1 of 10 |
| Business | 15% 15 of 100 | 3% 16 of 554 | 1 of 10 |
| Entertainment | 15% 15 of 100 | 3% 16 of 544 | 0 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 1 of 10 |
| Education | 12% 12 of 100 | 3% 18 of 555 | 1 of 10 |
| Graphics & Design | 11% 11 of 99 | 2% 14 of 564 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 2% 12 of 574 | 0 of 10 |
| Reference | 11% 11 of 100 | 2% 11 of 566 | 0 of 10 |
| Weather | 11% 11 of 100 | 2% 13 of 555 | 2 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 12 of 507 | 1 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 0 of 10 |
| Games | 2% 2 of 100 | 1% 3 of 567 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Food & Drink 35 examples · 30% of apps
“ORDER AHEAD”
“GET (ALMOST) ANYTHING”
“AN APP OF YOUR OWN.”
“EASY DELIVERY”
“GET THE KFC APP FOR "finger lickin' good" DEALS & REWARDS”
“We deliver”
Finance 35 examples · 25% of apps
“Getting started is simple.”
“FOOTBALL IS BACK.”
“The easiest decision ever”
“America's #1 Choice for Banking™”
“MARKETS ON EVERYTHING”
“An easy way to explore, pay and save”
Medical 28 examples · 24% of apps
“Connect with your care team”
“Easily access your health information”
“SimplePractice Client Portal”
“Track your sleep therapy with your Resmed AirSense™ or AirCurve™ machine”
“Quest made easy”
“Meet face to face”
Travel 27 examples · 21% of apps
“GO ANY- WHERE”
“Get going, on your terms”
“34 parks. One amazing app.”
“The world's most trusted flight tracker”
“Book and manage your rental car anywhere at any time”
Utilities 24 examples · 21% of apps
“Cast Image to TV”
“Your privacy is our priority Swiss Privacy”
“Video on your car display”
“Privacy. mind.”
“Browse privately”
“All in One”
Lifestyle 21 examples · 18% of apps
“Start your engine from wherever you are”
“You'll wake up. Always.”
“The smarter way to search for homes”
“DATE LIKE A QUEEN”
“Confidently tackle your home projects.”
“Start, Lock & Unlock Your Ford”
Sports 21 examples · 18% of apps
“Game On for Soccer Fans”
“AVAILABLE IN ALL 50 STATES”
“GET UP TO $1,000 IN BONUS FUNDS”
“AVAILABLE IN 40+ STATES”
“MOBILE TICKETS”
“Bet Your Way”
Navigation 22 examples · 17% of apps
“GPS Locati”
“Apps of the Year”
“Get to your favorite spots with real-time traffic updates”
“See Nearby Lines”
“Share app feedback”
Music 22 examples · 17% of apps
“Connect to two devices”
“SIRIUSXM ON CARPLAY”
“Challenge yourself on any songs”
“Your Music Your Stations Your Podcasts”
“Set the mood - play music or videos on any AMI jukebox Use your credits at any AMI venue Build and play custom playlists with ease Quickly revisit your recent plays”
“LEARN TO SING WITH CHERYL PORTER”
Shopping 21 examples · 16% of apps
“Free shipping on your first order!”
“Spend less. Smile more.”
“#1 Verified Savings App”
“Trusted by 2M+ Deal Hunters”
“Membership & Payments”
“A world-leading B2B ecommerce marketplace”
News 21 examples · 15% of apps
“The heart of the internet”
“Follow incidents”
“groups for every interest”
“50 MILLION+ FREE PODCASTS”
Productivity 18 examples · 15% of apps
“Get the best of Gmail on iPhone”
“Signs in to your tools”
“Approve sign-ins with a tap”
“Trusted by 40 million people every day”
“We stop spam calls before they reach you.”
“1024GB of Available Storage Space”
Business 16 examples · 15% of apps
“Meeting with Soccer club”
“All that paper? Gone.”
“Quickly approve logins with push notifications”
“Go from an apply to a reply. Fast.”
“Get started quickly.”
“Store not ready? Sell anyway”
Entertainment 16 examples · 15% of apps
“Premium Immersive Drama Series”
“Control your TV and soundbar”
“Use tickets with your phone”
“No Fee Tickets.”
“Connect. Discover. Control.”
“CHANGE THE LANGUAGE”
Social Networking 15 examples · 14% of apps
“group chats for people who touch grass”
“The private second phone number app”
“Chat with People”
“Zero-in on your type”
“Authenticity Wins Join Taimi For Better Connections”
“Keep connected”
Education 18 examples · 12% of apps
“Replace Scrolling With Microlearning”
“Learn 1000+ Phrases In 7 Days.”
“Get better Grades”
“Госуслуги Моя школа”
“School Payments Made Easy”
Graphics & Design 14 examples · 11% of apps
“Trace & Draw Easy”
“Use camera to draw”
“Projection Mapping”
“Start your Journey”
“SKETCHIFY”
“Easy Setup”
Health & Fitness 12 examples · 11% of apps
“GET STRONGER, WITH A PLAN.”
“Science- backed nutrition tracker.”
“Your personal health dashboard with actionable guidance”
“The #1 App For Eating Out Healthy”
“LOG WORKOUTS GET STRONGER STAY MOTIVATED”
“Track your steps & HIT YOUR GOAL”
Reference 11 examples · 11% of apps
“Stargazing made easy”
“BLOOD SUGAR TRACKER -AI HEALTH”
“Guided prayers and devotionals to stay rooted in Christ”
“500+ PRACTICAL WOOD PLANS”
“Identify coin instantly”
“Merriam-Webster’s Dictionary and Thesaurus”
Weather 13 examples · 11% of apps
“Plan Accurately”
“To the Minute Push Notifications Keeping You Ahead of the Storm”
“Storm Radar™”
“Up to 5 Locations”
“Hurricane tracker”
“Wind, Weather, Waves & Tides”
Developer Tools 12 examples · 8% of apps
“Build apps, agents, and anything”
“temporary phone numbers”
“Code On the go”
“Use hardware keyboards. Customize Ctrl, Alt, Caps, Shift.”
“system-wide Git support”
Photo & Video 5 examples · 5% of apps
“AI Dance Generator”
“Your photos everywhere”
“Share more joy”
“Video editing without the price tag.”
“Tether Seamlessly, Preview Every Detail”
Games 3 examples · 2% of apps
“SECURE AND SMOOTH REDEMPTION”
“DISCOVER SPECIAL EVENTS”
“CREATE GAME MAPS”
Related tactics.
Often on the same screenshot
- Words aligned left40% of these screenshots, against 14% of every screenshot read
- Headline readable at thumbnail size54% of these screenshots, against 31% of every screenshot read
- Phone cut off at the foot38% of these screenshots, against 17% of every screenshot read
- Phone at an angle23% of these screenshots, against 4% of every screenshot read
- A hand holds the phone21% of these screenshots, against 6% of every screenshot read
- Phone drawn95% of these screenshots, against 82% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with a small app screen?
352 of the 2295 top apps read across 23 App Store categories (15%) have at least one, and 430 of their 12745 screenshots (3%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a small app screen?
Most common in Food & Drink (30 of 100 apps, 30%), Finance (25 of 100 apps, 25%) and Medical (24 of 100 apps, 24%). Least common in Games (2 of 100 apps, 2%).
Should my app have App Store screenshots with a small app screen?
The charts show who does it, not whether it would work for your app. Across the categories read, 30 of the 230 apps in a top ten do it (13%), against 322 of the other 2065 (16%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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