Photo & Video app screenshots with a small app screen
The app’s screen takes under a third of the picture. A small screen leaves most of the picture to the words, a photograph or an illustration.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 5 of 100
Screenshots that do it
1% 5 of 566
The top ten
0 of 10 against 5 of the other 90
5 of the 566 Photo & Video screenshots read (1%) do this, across 5 of the top 100 apps (5%). 0 of the top ten do it (0%), against 5 of the other 90 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 22nd for this. It is most common in Food & Drink (30% of apps) and least common in Games (2%).
All 5 examples from the chart.
Every one of the Photo & Video app screenshots with a small app screen on the chart, the highest app first.
“AI Dance Generator”
“Your photos everywhere”
“Share more joy”
“Video editing without the price tag.”
“Tether Seamlessly, Preview Every Detail”
What these screenshots say, word for word.
The words on all 5 that carry any, as each app wrote them.
“AI Dance Generator”
Momo: AI Photo & Video Maker · #14 · screenshot 3“Your photos everywhere”
Amazon Photos: Photo & Video · #25 · screenshot 5“Share more joy”
From phone to frame, enjoy all your memories with easeAura Frames · #57 · screenshot 1“Video editing without the price tag.”
Adobe Premiere AI Video Editor · #67 · screenshot 1“Tether Seamlessly, Preview Every Detail”
Evoto: Photo Editor & Retouch · #94 · screenshot 1
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is Momo: AI Photo & Video Maker, at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 30% 30 of 100 | 6% 35 of 540 | 3 of 10 |
| Finance | 25% 25 of 100 | 6% 35 of 581 | 4 of 10 |
| Medical | 24% 24 of 100 | 5% 28 of 548 | 4 of 10 |
| Travel | 21% 21 of 100 | 5% 27 of 561 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 1 of 10 |
| Lifestyle | 18% 18 of 100 | 4% 21 of 556 | 0 of 10 |
| Sports | 18% 18 of 100 | 4% 21 of 558 | 3 of 10 |
| Navigation | 17% 17 of 99 | 4% 22 of 566 | 0 of 10 |
| Music | 17% 17 of 100 | 4% 22 of 550 | 0 of 10 |
| Shopping | 16% 16 of 100 | 4% 21 of 562 | 4 of 10 |
| News | 15% 15 of 98 | 4% 21 of 517 | 2 of 10 |
| Productivity | 15% 15 of 99 | 3% 18 of 551 | 1 of 10 |
| Business | 15% 15 of 100 | 3% 16 of 554 | 1 of 10 |
| Entertainment | 15% 15 of 100 | 3% 16 of 544 | 0 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 1 of 10 |
| Education | 12% 12 of 100 | 3% 18 of 555 | 1 of 10 |
| Graphics & Design | 11% 11 of 99 | 2% 14 of 564 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 2% 12 of 574 | 0 of 10 |
| Reference | 11% 11 of 100 | 2% 11 of 566 | 0 of 10 |
| Weather | 11% 11 of 100 | 2% 13 of 555 | 2 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 12 of 507 | 1 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 0 of 10 |
| Games | 2% 2 of 100 | 1% 3 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size80% of these screenshots, against 23% of all Photo & Video screenshots
- A hand holds the phone60% of these screenshots, against 10% of all Photo & Video screenshots
- Orange80% of these screenshots, against 33% of all Photo & Video screenshots
- States a benefit80% of these screenshots, against 39% of all Photo & Video screenshots
- A photograph100% of these screenshots, against 86% of all Photo & Video screenshots
- Words at the top100% of these screenshots, against 91% of all Photo & Video screenshots
More in layout
- Screen fills the picture100%
- A photograph99%
- Words at the top94%
- A person in the picture90%
- Phone drawn89%
- Whole phone shown86%
- Headline readable at thumbnail size64%
- Arrows or callouts58%
- Headline too small to read53%
- Illustration or mascot48%
- Zoomed detail of the UI46%
- No phone, bare screen42%
- A hand holds the phone39%
- Phone cut off at the foot28%
- Two or more screens27%
- App icon shown24%
- Words aligned left22%
- Phone cut off at the head12%
- No app screen at all10%
- Watch, iPad or Mac beside it9%
- Words at the bottom8%
- Phone at an angle6%
- Words over the screen3%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a small app screen?
5 of the top 100 Photo & Video apps (5%) have at least one, and 5 of their 566 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a small app screen?
None of the top ten do. The highest on the chart: Momo: AI Photo & Video Maker (#14), Amazon Photos: Photo & Video (#25), Aura Frames (#57), Adobe Premiere AI Video Editor (#67) and Evoto: Photo Editor & Retouch (#94).
Should my Photo & Video app have App Store screenshots with a small app screen?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 5 of the other 90 (6%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
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