Photo & Video app screenshots with a phone frame
A device body is drawn round the screen: bezel, corners, shadow. A frame says at once that the picture is an app on a phone, and separates the screen from the background.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
426 of the 566 Photo & Video screenshots read (75%) do this, across 89 of the top 100 apps (89%). 10 of the top ten do it (100%), against 79 of the other 90 (88%): the top ten do it more than the rest. Of the 23 categories read so far, Photo & Video is 22nd for this. It is most common in Finance (100% of apps) and least common in Games (33%).
12 examples from the chart.
12 of the 426 Photo & Video app screenshots with a phone frame, one from each app, the highest on the chart first.

“Amazing templates”

“Discover entertaining videos with Reels”

“Create”

“AI Video”

“Snap”

“Design anything”

“Customize your captions”

“Get up to 15 GB of storage* 3x more than many other cloud storage services”

“Turn imagination into characters”

“AI Dance Generator”

“HOME WHAT'S PICKED FOR YOU”

“Discover new streams, clips, and stories”
What these screenshots say, word for word.
The words on 40 of the 411 that carry any, as each app wrote them.
“Amazing templates”
CapCut: Photo & Video Editor · #1 · screenshot 1“Discover entertaining videos with Reels”
Instagram · #2 · screenshot 1“Create”
Fun videos easily with ShortsYouTube · #3 · screenshot 1“AI Video”
GeneratorShots: Photo & Video Generator · #4 · screenshot 1“Snap”
Share the momentSnapchat · #5 · screenshot 1“Design anything”
Canva AI Photo & Video Editor · #6 · screenshot 1“Customize your captions”
Edits: Video Editor · #7 · screenshot 1“Get up to 15 GB of storage* 3x more than many other cloud storage services”
Google Photos: Backup & Edit · #8 · screenshot 1“Turn imagination into characters”
Cantina: AI Video & Characters · #9 · screenshot 1“AI Dance Generator”
Dance AI - Video Generator · #10 · screenshot 1“HOME WHAT'S PICKED FOR YOU”
KICK - Live Streaming · #11 · screenshot 1“Discover new streams, clips, and stories”
Twitch: Live Streaming · #12 · screenshot 1“Watch videos from award winning creators”
Vimeo · #13 · screenshot 1“Share On Social Media”
Momo: AI Photo & Video Maker · #14 · screenshot 4“Explore your styles with AI try on”
Picsart AI Photo Editor, Video · #15 · screenshot 1“Try Viral Dances”
AI Video Generator - Vixel · #16 · screenshot 2“Seamless carousels”
SCRL: Photo Collage Maker · #17 · screenshot 2“Edit your images in any way imaginable.”
Runway: AI Image & Video · #19 · screenshot 2“Your creative partner”
YouTube Studio · #20 · screenshot 1“PixVerse Lite”
AI Creative StudioPixVerse Lite · #21 · screenshot 1“Keep it in the Circle”
Share PrivatelyPhotoCircle · #22 · screenshot 1“Creative Companion for Any Occasion”
DJI Mimo · #24 · screenshot 1“Unlimited photo storage”
for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1“AI Music Video hotel lobby”
FaceLab: Face Age, Hair Filter · #28 · screenshot 1“POST IT RAW”
Zero edits neededWayShot:Aesthetic Photo Editor · #33 · screenshot 2“Always Connected”
Spend less time scheduling and more time together with technology built for families.Skylight App · #34 · screenshot 1“None ProRAW Sharpness Removal RAW Sharpness Removal HDR Removal Original”
Dazz Cam - Vintage Camera · #35 · screenshot 6“Get topic insights with search”
TikTok Studio · #36 · screenshot 1“THE NEW FILM STANDARD.”
Snapseed: Photo Editor · #37 · screenshot 2- Free!
“Get 1,000 free 4x6 photo prints a year”
FreePrints – Print Photos · #38 · screenshot 1 “Edit videos instantly with AI Edit”
Captions: AI Edits Your Video · #39 · screenshot 1“ISM EXCLUSIVE UNIQUE FILTERS”
ism: Retro Camera & Vintage · #40 · screenshot 1“One-tap AI Retouch”
Airbrush: Face Photo Editor · #41 · screenshot 1“Bring your voice to life with lip sync.”
ElevenLabs: AI Voice Generator · #42 · screenshot 1“Canon Camera Connect”
Connect to the cameraCanon Camera Connect · #43 · screenshot 1“Create AI backgrounds”
Photoroom: AI Photo Editor · #44 · screenshot 1“A LITTLE DANCE A LOT OF JOY”
ReelMe: AI Photo & Video · #46 · screenshot 1“AI Video Video Generator”
SorAI - AI Video Generator · #47 · screenshot 1“Retake your photos with AI”
Retake AI Face & Selfie Editor · #48 · screenshot 2“Make It HD”
Wink: Video Enhancer & Editor · #49 · screenshot 1
Top ten Photo & Video apps that do it.
- #1CapCut: Photo & Video Editor6 of its 6 screenshots
- #2Instagram6 of its 6 screenshots
- #3YouTube5 of its 5 screenshots
- #4Shots: Photo & Video Generator6 of its 6 screenshots
- #5Snapchat6 of its 6 screenshots
- #6Canva AI Photo & Video Editor5 of its 6 screenshots
- #7Edits: Video Editor6 of its 6 screenshots
- #8Google Photos: Backup & Edit6 of its 6 screenshots
- #9Cantina: AI Video & Characters5 of its 5 screenshots
- #10Dance AI - Video Generator5 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 100% 100 of 100 | 88% 510 of 581 | 10 of 10 |
| Food & Drink | 100% 100 of 100 | 87% 468 of 540 | 10 of 10 |
| Health & Fitness | 100% 100 of 100 | 86% 494 of 574 | 10 of 10 |
| Navigation | 100% 99 of 99 | 91% 517 of 566 | 10 of 10 |
| Social Networking | 100% 100 of 100 | 90% 497 of 554 | 10 of 10 |
| Lifestyle | 99% 99 of 100 | 85% 475 of 556 | 10 of 10 |
| Medical | 99% 99 of 100 | 83% 455 of 548 | 10 of 10 |
| Reference | 99% 99 of 100 | 87% 491 of 566 | 10 of 10 |
| Shopping | 99% 99 of 100 | 84% 471 of 562 | 10 of 10 |
| Travel | 99% 99 of 100 | 85% 477 of 561 | 10 of 10 |
| Productivity | 99% 98 of 99 | 88% 487 of 551 | 10 of 10 |
| Sports | 98% 98 of 100 | 84% 467 of 558 | 10 of 10 |
| Utilities | 98% 98 of 100 | 87% 480 of 549 | 9 of 10 |
| Business | 97% 97 of 100 | 84% 466 of 554 | 10 of 10 |
| Entertainment | 97% 97 of 100 | 85% 462 of 544 | 10 of 10 |
| Graphics & Design | 96% 95 of 99 | 83% 467 of 564 | 10 of 10 |
| Music | 95% 95 of 100 | 87% 480 of 550 | 9 of 10 |
| Developer Tools | 94% 94 of 100 | 85% 429 of 507 | 9 of 10 |
| Education | 94% 94 of 100 | 76% 420 of 555 | 9 of 10 |
| News | 94% 92 of 98 | 83% 427 of 517 | 10 of 10 |
| Weather | 92% 92 of 100 | 74% 409 of 555 | 10 of 10 |
| Photo & Video | 89% 89 of 100 | 75% 426 of 566 | 10 of 10 |
| Games | 33% 33 of 100 | 20% 113 of 567 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Whole phone shown80% of these screenshots, against 60% of all Photo & Video screenshots
- Tells you to do something44% of these screenshots, against 40% of all Photo & Video screenshots
- Gradient background46% of these screenshots, against 42% of all Photo & Video screenshots
- Phone cut off at the foot13% of these screenshots, against 10% of all Photo & Video screenshots
- Has a headline96% of these screenshots, against 94% of all Photo & Video screenshots
- Words at the top94% of these screenshots, against 91% of all Photo & Video screenshots
More in layout
- Screen fills the picture100%
- A photograph99%
- Words at the top94%
- A person in the picture90%
- Whole phone shown86%
- Headline readable at thumbnail size64%
- Arrows or callouts58%
- Headline too small to read53%
- Illustration or mascot48%
- Zoomed detail of the UI46%
- No phone, bare screen42%
- A hand holds the phone39%
- Phone cut off at the foot28%
- Two or more screens27%
- App icon shown24%
- Words aligned left22%
- Phone cut off at the head12%
- No app screen at all10%
- Watch, iPad or Mac beside it9%
- Words at the bottom8%
- Phone at an angle6%
- Screen is small5%
- Words over the screen3%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a phone frame?
Which Photo & Video apps have App Store screenshots with a phone frame?
Should my Photo & Video app have App Store screenshots with a phone frame?
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