App Store screenshots that name the app
The app’s own name appears in the words. Repeating the name ties the screenshot to the brand wherever the picture is seen.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
19% 442 of 2295
Screenshots that do it
5% 594 of 12745
The top tens
44 of 230 against 398 of the other 2065
594 of the 12745 screenshots read (5%) do this, across 442 of the 2295 top apps in 23 App Store categories (19%). 44 of the 230 apps in a top ten do it (19%), against 398 of the other 2065 (19%): the top ten do it about as often as the rest. It is most common in Shopping (34% of apps) and least common in Games (5%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that name the app. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 34% 34 of 100 | 9% 50 of 562 | 4 of 10 |
| Finance | 33% 33 of 100 | 10% 56 of 581 | 4 of 10 |
| Entertainment | 29% 29 of 100 | 8% 43 of 544 | 2 of 10 |
| Food & Drink | 25% 25 of 100 | 7% 37 of 540 | 2 of 10 |
| News | 24% 24 of 98 | 7% 36 of 517 | 1 of 10 |
| Sports | 24% 24 of 100 | 6% 32 of 558 | 6 of 10 |
| Music | 22% 22 of 100 | 5% 27 of 550 | 4 of 10 |
| Travel | 22% 22 of 100 | 5% 27 of 561 | 0 of 10 |
| Lifestyle | 21% 21 of 100 | 6% 31 of 556 | 3 of 10 |
| Medical | 21% 21 of 100 | 5% 27 of 548 | 1 of 10 |
| Productivity | 19% 19 of 99 | 4% 24 of 551 | 1 of 10 |
| Health & Fitness | 19% 19 of 100 | 4% 24 of 574 | 1 of 10 |
| Reference | 19% 19 of 100 | 5% 27 of 566 | 2 of 10 |
| Business | 17% 17 of 100 | 3% 18 of 554 | 2 of 10 |
| Utilities | 17% 17 of 100 | 4% 21 of 549 | 3 of 10 |
| Weather | 16% 16 of 100 | 3% 19 of 555 | 2 of 10 |
| Social Networking | 15% 15 of 100 | 3% 19 of 554 | 1 of 10 |
| Developer Tools | 14% 14 of 100 | 4% 20 of 507 | 2 of 10 |
| Navigation | 12% 12 of 99 | 3% 16 of 566 | 1 of 10 |
| Photo & Video | 12% 12 of 100 | 2% 12 of 566 | 0 of 10 |
| Graphics & Design | 11% 11 of 99 | 2% 11 of 564 | 0 of 10 |
| Education | 11% 11 of 100 | 2% 12 of 555 | 1 of 10 |
| Games | 5% 5 of 100 | 1% 5 of 567 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Shopping 50 examples · 34% of apps
“Tools to help you sell faster”
“TEMU CATEGORIES”
“Shop stores you love”
“Trusted by 2M+ Deal Hunters”
“Save & earn with Target”
“Quince”
Finance 56 examples · 33% of apps
“Welcome to Trump Accounts.”
“FOOTBALL IS BACK.”
“Earn up to 5% cash back with Venmo Stash rewards”
“Better money, trusted by millions”
“LIVETRADE SPORTS”
“Choose flexible payments”
Entertainment 43 examples · 29% of apps
“TikTok Pro - Events”
“Exclusive series on StoryReel”
“NetShort”
“KEEP TRACK OF EVERYTHING YOU LOVE IN MY NETFLIX”
“Stream more with Hulu on Disney+”
“THE STREAMING HOME OF SHOWTIME®”
Food & Drink 37 examples · 25% of apps
“Earn points for Free McDonald's”
“Start earning free drinks with Starbucks Rewards”
“Preference Picker”
“GET MORE WITH THE 7-ELEVEN APP”
“FIND A WINGSTOP NEAR YOU”
“Enjoy $0 delivery fees, lower service fees, and even more offers with Grubhub+”
News 36 examples · 24% of apps
“Create your own identity on Reddit”
“Choose from your FOX LOCAL stations”
“THE WHITE HOUSE”
“Find calm in the chaos”
“Hear the top stories of the day, curated by NPR”
“Loved By Readers”
Sports 32 examples · 24% of apps
“TRADE CRYPTO, POLITICS, AND REAL-WORLD EVENTS”
“Your Favorite New York Sports”
“UNDERDOG RIPS”
“STREAM ALL OF ESPN ALL IN ONE PLACE”
“THE OFFICIAL NBA APP”
“LEVEL UP WITH FANATICS ONE”
Music 27 examples · 22% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Audiobooks are Included”
“Sound is power.”
“Follow your favorite artists on Audiomack”
“Play Music”
“JBL Headphones”
Travel 27 examples · 22% of apps
“TRUSTED TRAVELER”
“I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”
“Moving Made Easier®”
“The Enterprise Rent-A-Car app is your personal car rental assistant”
“The world's most trusted flight tracker”
“Get a digital ID without leaving home”
Lifestyle 31 examples · 21% of apps
“One app. All the things.”
“Know what's happening at home from wherever you are with Ring Alarm.”
“Build your smart home with SmartThings”
“LG ThinQ”
“Convert Photo to PDF by PDF Scan”
“Enhance your driving experience”
Medical 27 examples · 21% of apps
“SimplePractice Client Portal”
“Your Family's Second Brain”
“ATTACH WRIST DEVICE”
“Achieve your health goals on Ro”
“Earn CME/CE and MOC Credit from OpenEvidence.”
“Publix Pharmacy’s app is just what the doctor ordered”
Productivity 24 examples · 19% of apps
“Get the best of Gmail on iPhone”
“Unlimited bandwidth. Fast & stable VPN server”
“Save and organize your files securely”
“Send sources to Gemini Notebook from anywhere on your device 📱”
“Never take notes again”
“We protect what matters most, your privacy and safety.”
Health & Fitness 24 examples · 19% of apps
“The #1 Food & Nutrition Tracking App”
“Cronometer”
“Save by booking with ClassPass”
“Wayk”
“Eat Out, Lose Weight.”
“Fitbod learns from your previous workouts...”
Reference 27 examples · 19% of apps
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“Be a part of a Community”
“Explore the Night Sky with AR”
“Get daily interesting facts”
“BLOOD SUGAR TRACKER -AI HEALTH”
“Submit for Grading”
Business 18 examples · 17% of apps
“zoom Workplace”
“DELIVER WITH DOORDASH”
“Connect to The UPS Store with ease”
“Build trust with a WhatsApp business profile and Meta Verified badge”
“Slack is where work happens”
“paylocity”
Utilities 21 examples · 17% of apps
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Try AT&T WirelessSM free for 30 days”
“The easiest way to manage”
“Set up and monitor Starlink”
“UK ETA”
Weather 19 examples · 16% of apps
“NOAA Weather Radar Live Map”
“Be safer before, during and after the storm”
“ONE STOP SHOP”
“HURRICANE TRACKER THE ULTIMATE STORM TRACKING APP!”
“Storm Radar™”
“NOAA weather radar Live”
Social Networking 19 examples · 15% of apps
“Built for Privacy”
“Organize your group on BAND!”
“Letterboxd is the best social film tracking, discovery and watchlist tool for iOS”
“Add your best friends to your Home Screen”
“WeChat”
“The Global Gayborhood in your pocket”
Developer Tools 20 examples · 14% of apps
“Talk to Cursor”
“Home Efficient Management”
“That's done. Scriptable says: "The pollen count for grass is 4"”
“Control Orca IDE from your phone”
“Digital Neon Night Clock”
“Quickly View Your Cookies”
Navigation 16 examples · 12% of apps
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“Earn points and save up to 50¢/gal off at participating Chevron stations”
“Speed Camera Alerts”
“MapXplorer”
“Find the essential functionalities and information you need to organise your trips in the Île-de-France region.”
“A fun and affordable way to get around.”
Photo & Video 12 examples · 12% of apps
“AI PHOTO & VIDEO GENERATOR”
“AI Video GENERATOR #1”
“PixVerse Lite”
“SHARE WITH FULL CONTROL photocircle SCHOOLS & GROUPS”
“Liveview Experience With DJI Mimo”
“Apply captions that keep viewers hooked”
Graphics & Design 11 examples · 11% of apps
“500+ Layouts”
“Cartoon Cute Themes”
“Lexy PDF Viewer”
“SKETCHIFY”
"I use FlipaClip to make millions of people laugh!"
“LEONARDO.AI AI Image & Video Generator”
Education 12 examples · 11% of apps
“your personal AI English tutor”
“The Language Learning App That Gets You Speaking.”
“Your Personal AI Language Tutor”
“Scan your Clever badge”
“Improve your vocabulary”
“Lingokids”
Games 5 examples · 5% of apps
“BLOCK OUT!”
“MONOPOLY GO!”
“WORD TILES”
“MAHJONG CLASH: WIN REAL CASH”
“COIN MASTER”
Related tactics.
Often on the same screenshot
- Has a subline48% of these screenshots, against 25% of every screenshot read
- Headline readable at thumbnail size48% of these screenshots, against 31% of every screenshot read
- Has a kicker19% of these screenshots, against 4% of every screenshot read
- Subline explains the headline30% of these screenshots, against 17% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- App icon shown22% of these screenshots, against 13% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots that name the app?
442 of the 2295 top apps read across 23 App Store categories (19%) have at least one, and 594 of their 12745 screenshots (5%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that name the app?
Most common in Shopping (34 of 100 apps, 34%), Finance (33 of 100 apps, 33%) and Entertainment (29 of 100 apps, 29%). Least common in Games (5 of 100 apps, 5%).
Should my app have App Store screenshots that name the app?
The charts show who does it, not whether it would work for your app. Across the categories read, 44 of the 230 apps in a top ten do it (19%), against 398 of the other 2065 (19%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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