App Store screenshots with no text
The screenshot is the app’s screen and nothing else. With no caption, the app’s own screen has to say what the app does.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
20% 461 of 2295
Screenshots that do it
11% 1367 of 12745
The top tens
29 of 230 against 432 of the other 2065
1367 of the 12745 screenshots read (11%) do this, across 461 of the 2295 top apps in 23 App Store categories (20%). 29 of the 230 apps in a top ten do it (13%), against 432 of the other 2065 (21%): the top ten do it about as often as the rest. It is most common in Weather (47% of apps) and least common in Social Networking (8%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with no text. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Weather | 47% 47 of 100 | 35% 193 of 555 | 2 of 10 |
| Games | 37% 37 of 100 | 24% 134 of 567 | 1 of 10 |
| Developer Tools | 33% 33 of 100 | 26% 134 of 507 | 4 of 10 |
| Medical | 31% 31 of 100 | 19% 106 of 548 | 1 of 10 |
| News | 30% 29 of 98 | 16% 81 of 517 | 2 of 10 |
| Travel | 28% 28 of 100 | 9% 49 of 561 | 2 of 10 |
| Education | 24% 24 of 100 | 14% 80 of 555 | 2 of 10 |
| Music | 23% 23 of 100 | 10% 54 of 550 | 2 of 10 |
| Business | 21% 21 of 100 | 13% 70 of 554 | 1 of 10 |
| Graphics & Design | 19% 19 of 99 | 9% 48 of 564 | 4 of 10 |
| Entertainment | 18% 18 of 100 | 8% 41 of 544 | 0 of 10 |
| Shopping | 16% 16 of 100 | 5% 27 of 562 | 1 of 10 |
| Navigation | 15% 15 of 99 | 8% 47 of 566 | 1 of 10 |
| Food & Drink | 15% 15 of 100 | 4% 22 of 540 | 0 of 10 |
| Sports | 15% 15 of 100 | 8% 46 of 558 | 0 of 10 |
| Utilities | 15% 15 of 100 | 7% 37 of 549 | 1 of 10 |
| Lifestyle | 14% 14 of 100 | 6% 34 of 556 | 1 of 10 |
| Reference | 14% 14 of 100 | 8% 46 of 566 | 1 of 10 |
| Health & Fitness | 11% 11 of 100 | 3% 18 of 574 | 0 of 10 |
| Photo & Video | 11% 11 of 100 | 6% 36 of 566 | 0 of 10 |
| Productivity | 9% 9 of 99 | 3% 19 of 551 | 1 of 10 |
| Finance | 8% 8 of 100 | 5% 27 of 581 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 3% 18 of 554 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Weather 193 examples · 47% of apps
Games 134 examples · 37% of apps
Developer Tools 134 examples · 33% of apps
Medical 106 examples · 31% of apps
News 81 examples · 30% of apps
Travel 49 examples · 28% of apps
Education 80 examples · 24% of apps
Music 54 examples · 23% of apps
Business 70 examples · 21% of apps
Graphics & Design 48 examples · 19% of apps
Entertainment 41 examples · 18% of apps
Shopping 27 examples · 16% of apps
Navigation 47 examples · 15% of apps
Food & Drink 22 examples · 15% of apps
Sports 46 examples · 15% of apps
Utilities 37 examples · 15% of apps
Lifestyle 34 examples · 14% of apps
Reference 46 examples · 14% of apps
Health & Fitness 18 examples · 11% of apps
Photo & Video 36 examples · 11% of apps
Productivity 19 examples · 9% of apps
Finance 27 examples · 8% of apps
Social Networking 18 examples · 8% of apps
Related tactics.
Often on the same screenshot
- No phone, bare screen53% of these screenshots, against 15% of every screenshot read
- The app itself is the background38% of these screenshots, against 5% of every screenshot read
- Black, white or grey43% of these screenshots, against 27% of every screenshot read
- Screen fills the picture94% of these screenshots, against 79% of every screenshot read
- Light55% of these screenshots, against 49% of every screenshot read
- Dark30% of these screenshots, against 28% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with no text?
461 of the 2295 top apps read across 23 App Store categories (20%) have at least one, and 1367 of their 12745 screenshots (11%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with no text?
Most common in Weather (47 of 100 apps, 47%), Games (37 of 100 apps, 37%) and Developer Tools (33 of 100 apps, 33%). Least common in Social Networking (8 of 100 apps, 8%).
Should my app have App Store screenshots with no text?
The charts show who does it, not whether it would work for your app. Across the categories read, 29 of the 230 apps in a top ten do it (13%), against 432 of the other 2065 (21%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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