Travel app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 15 of 100
Screenshots that do it
3% 18 of 561
The top ten
2 of 10 against 13 of the other 90
18 of the 561 Travel screenshots read (3%) do this, across 15 of the top 100 apps (15%). 2 of the top ten do it (20%), against 13 of the other 90 (14%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 17th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 18 Travel app screenshots with no app screen, one from each app, the highest on the chart first.
“Be there soon. Really soon.”
“Connect anytime, anywhere”
“Explore millions of host-free stays”
“It drives. You ride.”
“Southeast Asia's Superapp”
“Simplify your journey”
“Lavish or low-key... We have experiences for every budget.”
“Have a Seriously Nice flight with”
“Compare billions of prices from all your favourite travel sites in one place.”
What these screenshots say, word for word.
The words on all 15 that carry any, as each app wrote them.
“Be there soon. Really soon.”
Lyft · #2 · screenshot 4“Connect anytime, anywhere”
American Airlines · #5 · screenshot 1“Electric scooter and bike share”
Lime - #RideGreen · #22 · screenshot 2“Explore millions of host-free stays”
Private vacation rentalsVrbo: Vacation Rentals · #23 · screenshot 1“It drives. You ride.”
Zoox · #38 · screenshot 1“Southeast Asia's Superapp”
Grab: Taxi Ride, Food Delivery · #43 · screenshot 2“Simplify your journey”
PayByPhone Parking · #54 · screenshot 1“Lavish or low-key... We have experiences for every budget.”
Viator Tours & Attractions · #56 · screenshot 6“Have a Seriously Nice flight with”
Breeze Airways · #57 · screenshot 4“More options. More trips. More fun.”
Veo · #66 · screenshot 2“Compare billions of prices from all your favourite travel sites in one place.”
Flights. Hotels. Car Rental.Skyscanner Flights & Travel · #70 · screenshot 1- Lufthansa
“Rethinking air travel.”
Lufthansa · #73 · screenshot 1 “Sit back & relax in a DiDi”
DiDi Rider: Affordable rides · #76 · screenshot 1- AI Translator
“Speak Any Language, Anywhere”
AI Translator:Voice&Talk · #97 · screenshot 1 “Simplify parking for business”
PayByPhone Parking · #54 · screenshot 5
Top ten Travel apps that do it.
- #2Lyft1 of its 6 screenshots
- #5American Airlines1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- A person in the picture67% of these screenshots, against 22% of all Travel screenshots
- A hand holds the phone33% of these screenshots, against 5% of all Travel screenshots
- App icon shown33% of these screenshots, against 10% of all Travel screenshots
- Words aligned left39% of these screenshots, against 19% of all Travel screenshots
- Headline readable at thumbnail size56% of these screenshots, against 37% of all Travel screenshots
- Photo background39% of these screenshots, against 25% of all Travel screenshots
More in layout
- Phone drawn99%
- Screen fills the picture97%
- Words at the top95%
- A photograph94%
- Whole phone shown92%
- Headline readable at thumbnail size79%
- Illustration or mascot69%
- A person in the picture55%
- Headline too small to read48%
- Phone cut off at the foot47%
- Words aligned left41%
- App icon shown40%
- Arrows or callouts39%
- No phone, bare screen32%
- Phone cut off at the head24%
- Words at the bottom22%
- Phone at an angle21%
- Screen is small21%
- Zoomed detail of the UI18%
- Two or more screens17%
- A hand holds the phone15%
- Words over the screen13%
- Watch, iPad or Mac beside it6%
- Continues into the next screenshot2%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with no app screen?
15 of the top 100 Travel apps (15%) have at least one, and 18 of their 561 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with no app screen?
In the top ten: Lyft (#2) and American Airlines (#5). Further down the chart: Lime - #RideGreen (#22), Vrbo: Vacation Rentals (#23), Alaska Hawaiian (#28), Zoox (#38) and Grab: Taxi Ride, Food Delivery (#43), and 8 more.
Should my Travel app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Travel apps do it (20%), against 13 of the other 90 (14%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages