Photo & Video app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
9% 9 of 100
Screenshots that do it
2% 11 of 566
The top ten
0 of 10 against 9 of the other 90
11 of the 566 Photo & Video screenshots read (2%) do this, across 9 of the top 100 apps (9%). 0 of the top ten do it (0%), against 9 of the other 90 (10%): the top ten do it less than the rest. Of the 23 categories read so far, Photo & Video is 21st for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
All 11 examples from the chart.
Every one of the Photo & Video app screenshots with a call to action on the chart, the highest app first.
“Try Different Hairstyles”
“Try Viral Dances”
“Trending Now Tap To Create”
“Get 1,000 free 4x6 photo prints a year”
“Try on models”
“TRY DIFFERENT HAIRSTYLES”
“TRY IT IN STORIES”
“EDIT PHOTOS AND VIDEO JOIN THE COMMUNITY PROMOTE YOUR WORK”
“Hairstyle Try On”
“Try Custom Effects”
“Get the studio look”
Real headline examples, word for word.
The words on all 11 that carry any, as each app wrote them.
“Try Different Hairstyles”
Momo: AI Photo & Video Maker · #14 · screenshot 5“Try Viral Dances”
AI Video Generator - Vixel · #16 · screenshot 2“Trending Now Tap To Create”
PixVerse Lite · #21 · screenshot 3- Free!
“Get 1,000 free 4x6 photo prints a year”
FreePrints – Print Photos · #38 · screenshot 1 “Try on models”
Photoroom: AI Photo Editor · #44 · screenshot 4“TRY DIFFERENT HAIRSTYLES”
BEFORE AFTERBeautyPlus-Selfie Photo Editor · #55 · screenshot 5“TRY IT IN STORIES”
Fontmaker - Font Keyboard App · #74 · screenshot 5“EDIT PHOTOS AND VIDEO JOIN THE COMMUNITY PROMOTE YOUR WORK”
Elevate your photography with quality tools and opportunities to expand your work.VSCO: Photo & Video Editor · #77 · screenshot 1“Hairstyle Try On”
Try on haircuts & bangsYouCam Makeup: Face Editor · #84 · screenshot 5“Try Custom Effects”
AI Video Generator - Vixel · #16 · screenshot 6“Get the studio look”
Photoroom: AI Photo Editor · #44 · screenshot 5
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is Momo: AI Photo & Video Maker, at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something91% of these screenshots, against 40% of all Photo & Video screenshots
- Headline in Title Case45% of these screenshots, against 20% of all Photo & Video screenshots
- Photo background27% of these screenshots, against 10% of all Photo & Video screenshots
- High contrast words45% of these screenshots, against 30% of all Photo & Video screenshots
- Headline too small to read27% of these screenshots, against 17% of all Photo & Video screenshots
- Headline in capitals27% of these screenshots, against 18% of all Photo & Video screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit78%
- Subline explains the headline36%
- Playful tone20%
- Premium tone20%
- Leads with an outcome18%
- Subline adds a second benefit15%
- Names its audience10%
- Leads with what is new7%
- Leads with trust6%
- Technical tone6%
- Compares with something5%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a call to action?
9 of the top 100 Photo & Video apps (9%) have at least one, and 11 of their 566 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a call to action?
None of the top ten do. The highest on the chart: Momo: AI Photo & Video Maker (#14), AI Video Generator - Vixel (#16), PixVerse Lite (#21), FreePrints – Print Photos (#38) and Photoroom: AI Photo Editor (#44), and 4 more.
Should my Photo & Video app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 9 of the other 90 (10%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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