Photo & Video app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 5 of 100
Screenshots that do it
1% 5 of 566
The top ten
1 of 10 against 4 of the other 90
5 of the 566 Photo & Video screenshots read (1%) do this, across 5 of the top 100 apps (5%). 1 of the top ten do it (10%), against 4 of the other 90 (4%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 16th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 5 examples from the chart.
Every one of the Photo & Video app screenshots that make a comparison on the chart, the highest app first.
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“AI Video GENERATOR #1”
“The best app for generating images and videos.”
“#1 Most downloaded face editor app in the US”
“No one does photo books better.”
Real headline examples, word for word.
The words on all 5 that carry any, as each app wrote them.
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
Google Photos: Backup & Edit · #8 · screenshot 1“AI Video GENERATOR #1”
“Best in AI Videos”AI Video Generator - Vixel · #16 · screenshot 1“The best app for generating images and videos.”
Create anything you can imagine with AI-powered image, video and audio. No learning curve required.Runway: AI Image & Video · #19 · screenshot 1“#1 Most downloaded face editor app in the US”
Retake AI Face & Selfie Editor · #48 · screenshot 1- PHOTO BOOKS
“No one does photo books better.”
Supercharge your creativity with intuitive AI-powered tools and 100+ designs.Shutterfly: Prints Cards Gifts · #66 · screenshot 2
Top ten Photo & Video apps that do it.
- #8Google Photos: Backup & Edit1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Ranking claim80% of these screenshots, against 3% of all Photo & Video screenshots
- Uses a number80% of these screenshots, against 7% of all Photo & Video screenshots
- A word in a different colour60% of these screenshots, against 21% of all Photo & Video screenshots
- Headline readable at thumbnail size60% of these screenshots, against 23% of all Photo & Video screenshots
- Arrows or callouts60% of these screenshots, against 25% of all Photo & Video screenshots
- Black, white or grey60% of these screenshots, against 27% of all Photo & Video screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit78%
- Subline explains the headline36%
- Playful tone20%
- Premium tone20%
- Leads with an outcome18%
- Subline adds a second benefit15%
- Names its audience10%
- Asks for an action9%
- Leads with what is new7%
- Leads with trust6%
- Technical tone6%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots that make a comparison?
5 of the top 100 Photo & Video apps (5%) have at least one, and 5 of their 566 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots that make a comparison?
In the top ten: Google Photos: Backup & Edit (#8). Further down the chart: AI Video Generator - Vixel (#16), Runway: AI Image & Video (#19), Retake AI Face & Selfie Editor (#48) and Shutterfly: Prints Cards Gifts (#66).
Should my Photo & Video app have App Store screenshots that make a comparison?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Photo & Video apps do it (10%), against 4 of the other 90 (4%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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