Navigation app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 99 free Navigation apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
5 of the 566 Navigation screenshots read (1%) do this, across 5 of the top 99 apps (5%). 0 of the top ten do it (0%), against 5 of the other 89 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Navigation is 15th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 5 examples from the chart.
Every one of the Navigation app screenshots that make a comparison on the chart, the highest app first.
“Join the #1 App for Truck Drivers”
“The #1 Trucking App for Big Diesel Discounts”
“The #1 Mapping App For Trout Fishing”
“NAVIGATION NEVER SOUNDED LIKE THIS”
“MAP LAYERS”
Real headline examples, word for word.
The words on all 5 that carry any, as each app wrote them.
“Join the #1 App for Truck Drivers”
Used by millions of truckers to find places over-the-roadTrucker Path: Truck GPS & Fuel · #29 · screenshot 1- MUDFLAP
“The #1 Trucking App for Big Diesel Discounts”
Mudflap · #41 · screenshot 1 “The #1 Mapping App For Trout Fishing”
Designed by trout anglers, for trout anglers.TroutRoutes: Fly Fishing App · #68 · screenshot 1“NAVIGATION NEVER SOUNDED LIKE THIS”
GenZPS · #86 · screenshot 2- Best-in-class
“MAP LAYERS”
CalTopo: Backcountry Mapping · #92 · screenshot 3
Top ten Navigation apps that do it.
None of the top ten do. The highest app on the chart that does is Trucker Path: Truck GPS & Fuel, at #29.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Ranking claim80% of these screenshots, against 4% of all Navigation screenshots
- Uses a number60% of these screenshots, against 6% of all Navigation screenshots
- Names its audience60% of these screenshots, against 8% of all Navigation screenshots
- App icon shown60% of these screenshots, against 12% of all Navigation screenshots
- Background is the icon’s colour80% of these screenshots, against 40% of all Navigation screenshots
- Headline in Title Case60% of these screenshots, against 22% of all Navigation screenshots
More in meaning
- Plain tone93%
- Leads with a feature91%
- States a benefit83%
- Subline explains the headline35%
- Names its audience28%
- Leads with an outcome26%
- Asks for an action17%
- Playful tone10%
- Leads with price8%
- Leads with trust8%
- Subline adds a second benefit8%
- Urgent tone8%
- Technical tone7%
- Leads with who it is for6%
- Premium tone4%
- Leads with what is new2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Navigation apps have App Store screenshots that make a comparison?
Which Navigation apps have App Store screenshots that make a comparison?
Should my Navigation app have App Store screenshots that make a comparison?
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