Medical app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 5 of 100
Screenshots that do it
1% 6 of 548
The top ten
0 of 10 against 5 of the other 90
6 of the 548 Medical screenshots read (1%) do this, across 5 of the top 100 apps (5%). 0 of the top ten do it (0%), against 5 of the other 90 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Medical is 16th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 6 examples from the chart.
Every one of the Medical app screenshots that make a comparison on the chart, the highest app first.
“America's #1 medical knowledge platform.”
“Contraction Timer”
“The #1 pregnancy & baby app”
“Access Your Test Results”
“World's #1 Snoring App”
“Contraction”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“America's #1 medical knowledge platform.”
Free for verified U.S. cliniciansOpenEvidence · #33 · screenshot 1“Contraction Timer”
No.1 in the WorldContraction Timer & Counter 9m · #34 · screenshot 1“The #1 pregnancy & baby app”
BabyCenter Pregnancy Tracker · #41 · screenshot 1“Access Your Test Results”
No more waiting for a phone call or letter, view your results as soon as they are available.Intermountain Health · #54 · screenshot 3“World's #1 Snoring App”
15M+ Downloads App of the DaySnoreLab : Record Your Snoring · #78 · screenshot 1“Contraction”
The #1 in the worldContraction Timer & Counter 9m · #34 · screenshot 6
Top ten Medical apps that do it.
None of the top ten do. The highest app on the chart that does is OpenEvidence, at #33.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Ranking claim83% of these screenshots, against 2% of all Medical screenshots
- Uses a number83% of these screenshots, against 7% of all Medical screenshots
- Has a subline83% of these screenshots, against 17% of all Medical screenshots
- Subline adds a second benefit67% of these screenshots, against 3% of all Medical screenshots
- Gradient background67% of these screenshots, against 33% of all Medical screenshots
- Headline under five words67% of these screenshots, against 35% of all Medical screenshots
More in meaning
- Plain tone84%
- Leads with a feature79%
- States a benefit74%
- Subline explains the headline27%
- Names its audience22%
- Asks for an action15%
- Leads with an outcome15%
- Subline adds a second benefit13%
- Playful tone7%
- Leads with trust5%
- Technical tone5%
- Leads with price4%
- Leads with what is new3%
- Urgent tone2%
- Leads with a problem1%
- Leads with who it is for1%
- Premium tone1%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots that make a comparison?
5 of the top 100 Medical apps (5%) have at least one, and 6 of their 548 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Medical apps have App Store screenshots that make a comparison?
None of the top ten do. The highest on the chart: OpenEvidence (#33), Contraction Timer & Counter 9m (#34), BabyCenter Pregnancy Tracker (#41), Intermountain Health (#54) and SnoreLab : Record Your Snoring (#78).
Should my Medical app have App Store screenshots that make a comparison?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Medical apps do it (0%), against 5 of the other 90 (6%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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