Travel app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
2 of the 561 Travel screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 23rd for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 2 examples from the chart.
Every one of the Travel app screenshots that make a comparison on the chart, the highest app first.

“Flexible alternative to buying or leasing a car.”

“No.1 Taxi App”
Real headline examples, word for word.
The words on all 2 that carry any, as each app wrote them.
“Flexible alternative to buying or leasing a car.”
SIXT rent, share, ride & plus · #67 · screenshot 6“No.1 Taxi App”
in JapanGO / Taxi app for Japan visit · #91 · screenshot 1
Top ten Travel apps that do it.
None of the top ten do. The highest app on the chart that does is SIXT rent, share, ride & plus, at #67.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
More in meaning
- Plain tone96%
- Leads with a feature91%
- States a benefit87%
- Subline explains the headline40%
- Leads with an outcome19%
- Names its audience19%
- Premium tone17%
- Asks for an action16%
- Playful tone16%
- Leads with price15%
- Leads with trust11%
- Subline adds a second benefit11%
- Leads with who it is for7%
- Urgent tone7%
- Leads with a problem5%
- Leads with what is new3%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots that make a comparison?
Which Travel apps have App Store screenshots that make a comparison?
Should my Travel app have App Store screenshots that make a comparison?
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