Audience-first Photo & Video app screenshots

The headline names the person: For runners, Made for parents. A reader who is named, as a runner, a parent or a student, knows at once whether the app is meant for them.

From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

2% 2 of 100

Screenshots that do it

under 1% 2 of 566

The top ten

0 of 10 against 2 of the other 90

2 of the 566 Photo & Video screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 16th for this. It is most common in Entertainment (8% of apps) and least common in Developer Tools (0%).

All 2 examples from the chart.

Every one of the audience-first Photo & Video app screenshots on the chart, the highest app first.

All 2 on the wall

Real headline examples, word for word.

The words on all 2 that carry any, as each app wrote them.

“PERFECT FOR LOVE NOTES”Fontmaker - Font Keyboard App · #74 · screenshot 4
“Parenting”Link layers in a hierarchy for sophisticated animations such as character rigging.Alight Motion · #75 · screenshot 3

Top ten Photo & Video apps that do it.

None of the top ten do. The highest app on the chart that does is Fontmaker - Font Keyboard App, at #74.

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Entertainment	8% 8 of 100	2% 9 of 544	0 of 10
Travel	7% 7 of 100	1% 7 of 561	0 of 10
Navigation	6% 6 of 99	1% 6 of 566	0 of 10
Business	6% 6 of 100	1% 7 of 554	0 of 10
Education	6% 6 of 100	1% 6 of 555	2 of 10
Shopping	6% 6 of 100	1% 6 of 562	0 of 10
Social Networking	6% 6 of 100	1% 6 of 554	1 of 10
Sports	6% 6 of 100	1% 8 of 558	2 of 10
Utilities	6% 6 of 100	1% 6 of 549	0 of 10
Finance	5% 5 of 100	1% 5 of 581	2 of 10
Food & Drink	4% 4 of 100	1% 4 of 540	0 of 10
Music	4% 4 of 100	1% 5 of 550	0 of 10
Productivity	3% 3 of 99	1% 3 of 551	0 of 10
Reference	3% 3 of 100	1% 4 of 566	0 of 10
Weather	3% 3 of 100	1% 3 of 555	1 of 10
Photo & Video	2% 2 of 100	under 1% 2 of 566	0 of 10
News	1% 1 of 98	under 1% 1 of 517	0 of 10
Graphics & Design	1% 1 of 99	under 1% 1 of 564	1 of 10
Games	1% 1 of 100	under 1% 1 of 567	1 of 10
Health & Fitness	1% 1 of 100	under 1% 1 of 574	0 of 10
Lifestyle	1% 1 of 100	under 1% 1 of 556	0 of 10
Medical	1% 1 of 100	under 1% 1 of 548	0 of 10
Developer Tools	0% 0 of 100	0% 0 of 507	0 of 10

Leads with who it is for, across all categories

Questions, answered from the chart.

How many top Photo & Video apps have audience-first App Store screenshots?

2 of the top 100 Photo & Video apps (2%) have at least one, and 2 of their 566 screenshots (under 1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Photo & Video apps have audience-first App Store screenshots?

None of the top ten do. The highest on the chart: Fontmaker - Font Keyboard App (#74) and Alight Motion (#75).

Should my Photo & Video app have audience-first App Store screenshots?

The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 2 of the other 90 (2%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

See your own app against this.

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