App Screenshot Index · Utilities
What the top 100 Utilities apps put on their screenshots.
549 screenshots, read and tagged by what each one does. 93% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Utilities screenshots by tactic.
Each tactic has its own page: the share of the top 100 Utilities apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Layout
- Phone drawn98%
- Screen fills the picture98%
- Whole phone shown94%
- Words at the top94%
- Illustration or mascot80%
- Headline readable at thumbnail size78%
- A photograph70%
- Phone cut off at the foot49%
- Arrows or callouts48%
- App icon shown47%
- A person in the picture43%
- Headline too small to read39%
- Words aligned left37%
- A hand holds the phone35%
- Two or more screens31%
- No phone, bare screen26%
- Zoomed detail of the UI23%
- Phone cut off at the head22%
- No app screen at all21%
- Screen is small21%
- Watch, iPad or Mac beside it20%
- Phone at an angle19%
- Words at the bottom17%
- Words over the screen6%
Look
- Gradient background78%
- Light71%
- Background is the icon’s colour55%
- A word in a different colour52%
- Blue51%
- High contrast words47%
- Black, white or grey45%
- Dark44%
- Solid background43%
- Low contrast words42%
- Teal19%
- Orange16%
- Rounded headline type14%
- Pattern or texture13%
- Photo background13%
- Green12%
- Purple11%
- Red8%
- The app itself is the background7%
- Pink6%
- Yellow5%
- Serif headline4%
- Condensed or display type3%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Utilities, what it does that few do, and what most do that it does not.