App Screenshot Index · Compare
Utilities against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Utilities
100 apps · 549 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 62%Over eight 3%
The phone
Colour
Dark 29%Light 55%
Where things sit
Shows proof 5%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
12 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Utilities | Business | Gap |
|---|---|---|---|
| Headline under five wordsWords | 62% | 36% | 26 pts |
| DarkLook | 29% | 6% | 23 pts |
| Headline in Title CaseWords | 27% | 5% | 22 pts |
| Gradient backgroundLook | 64% | 44% | 20 pts |
| LightLook | 55% | 71% | 16 pts |
| Illustration or mascotLayout | 43% | 29% | 14 pts |
| States a benefitMeaning | 42% | 55% | 13 pts |
| Solid backgroundLook | 25% | 37% | 12 pts |
| Tells you to do somethingWords | 39% | 51% | 12 pts |
| High contrast wordsLook | 26% | 15% | 11 pts |
| A person in the pictureLayout | 16% | 26% | 10 pts |
| First screenshot has a headlineThe set | 95% | 85% | 10 pts |