Utilities app screenshots with a ranking claim
#1, top, best, most popular. “#1” and “best” say that many others have already chosen the app, and are claims the reader cannot check on the page.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 12 of 100
Screenshots that do it
3% 14 of 549
The top ten
0 of 10 against 12 of the other 90
14 of the 549 Utilities screenshots read (3%) do this, across 12 of the top 100 apps (12%). 0 of the top ten do it (0%), against 12 of the other 90 (13%): the top ten do it less than the rest. Of the 23 categories read so far, Utilities is 19th for this. It is most common in News (31% of apps) and least common in Developer Tools (4%).
12 examples from the chart.
12 of the 14 Utilities app screenshots with a ranking claim, one from each app, the highest on the chart first.
“Browse privately”
“Most accurate information available.”
“World's leading way to pay.”
“Fast Connection”
“#1 Photo and Storage Cleaner”
“LEADING PRAYERS”
“THE #1 VPN FREE APP”
“Take a Speedtest®”
“Save your favourites”
“BRIGHTEST”
“Industry leader”
“FOR BEST FRIENDS ONLY”
Real headline examples, word for word.
The words on all 14 that carry any, as each app wrote them.
“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“Most accurate information available.”
Offender Locator: Find & Watch · #34 · screenshot 5“World's leading way to pay.”
PayRange · #36 · screenshot 1“Fast Connection”
One-Click Connect,Speed & Security Top-Tier EncryptionJumpJumpVPN: Fast & Secure · #39 · screenshot 2“#1 Photo and Storage Cleaner”
Swipewipe: Photo Cleaner · #41 · screenshot 1“LEADING PRAYERS”
Get joy and strengthHoly Bible Faith:Verse&Audio · #48 · screenshot 2“THE #1 VPN FREE APP”
Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1“Take a Speedtest®”
The most accurate way to check your internet speedSpeedtest by Ookla · #59 · screenshot 1“Save your favourites”
Reach your top locations in one tap.Zyra VPN · #76 · screenshot 4“BRIGHTEST”
FLASHLIGHTFlashlight Ⓞ · #79 · screenshot 2“Industry leader”
since 2010sBurner: Second Phone Number · #81 · screenshot 3“FOR BEST FRIENDS ONLY”
frenzy - friends only · #91 · screenshot 2“Find offenders on the map.”
“#1 APP FOR FINDING OFFENDERS”Offender Locator: Find & Watch · #34 · screenshot 6“TOP PRIVACY FEATURES”
Free VPN by Free VPN .org™ · #54 · screenshot 6
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is ExpressVPN · Secure & Fast VPN, at #28.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| News | 31% 30 of 98 | 7% 38 of 517 | 4 of 10 |
| Sports | 30% 30 of 100 | 6% 35 of 558 | 2 of 10 |
| Education | 22% 22 of 100 | 4% 24 of 555 | 2 of 10 |
| Entertainment | 22% 22 of 100 | 5% 26 of 544 | 1 of 10 |
| Music | 20% 20 of 100 | 4% 23 of 550 | 1 of 10 |
| Reference | 19% 19 of 100 | 4% 23 of 566 | 3 of 10 |
| Productivity | 18% 18 of 99 | 3% 19 of 551 | 2 of 10 |
| Finance | 18% 18 of 100 | 4% 21 of 581 | 1 of 10 |
| Health & Fitness | 18% 18 of 100 | 4% 21 of 574 | 4 of 10 |
| Food & Drink | 17% 17 of 100 | 4% 19 of 540 | 1 of 10 |
| Shopping | 17% 17 of 100 | 4% 21 of 562 | 2 of 10 |
| Travel | 17% 17 of 100 | 4% 22 of 561 | 3 of 10 |
| Navigation | 16% 16 of 99 | 4% 23 of 566 | 1 of 10 |
| Photo & Video | 14% 14 of 100 | 3% 15 of 566 | 1 of 10 |
| Social Networking | 14% 14 of 100 | 3% 17 of 554 | 0 of 10 |
| Weather | 14% 14 of 100 | 3% 17 of 555 | 3 of 10 |
| Business | 13% 13 of 100 | 3% 17 of 554 | 0 of 10 |
| Lifestyle | 13% 13 of 100 | 3% 16 of 556 | 2 of 10 |
| Utilities | 12% 12 of 100 | 3% 14 of 549 | 0 of 10 |
| Graphics & Design | 10% 10 of 99 | 2% 10 of 564 | 0 of 10 |
| Medical | 8% 8 of 100 | 2% 10 of 548 | 1 of 10 |
| Games | 5% 5 of 100 | 1% 5 of 567 | 0 of 10 |
| Developer Tools | 4% 4 of 100 | 1% 4 of 507 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Background is the icon’s colour79% of these screenshots, against 43% of all Utilities screenshots
- Has a subline57% of these screenshots, against 28% of all Utilities screenshots
- Compares with something29% of these screenshots, against 1% of all Utilities screenshots
- Laurel or award29% of these screenshots, against 3% of all Utilities screenshots
- Uses a number29% of these screenshots, against 6% of all Utilities screenshots
- Headline readable at thumbnail size57% of these screenshots, against 36% of all Utilities screenshots
More in proof
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with a ranking claim?
12 of the top 100 Utilities apps (12%) have at least one, and 14 of their 549 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with a ranking claim?
None of the top ten do. The highest on the chart: ExpressVPN · Secure & Fast VPN (#28), Offender Locator: Find & Watch (#34), PayRange (#36), JumpJumpVPN: Fast & Secure (#39) and Swipewipe: Photo Cleaner (#41), and 7 more.
Should my Utilities app have App Store screenshots with a ranking claim?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 12 of the other 90 (13%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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