App Store screenshots with a solid background
One flat colour behind everything. A flat colour leaves the words and the screen as the only things to look at.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
48% 1094 of 2295
Screenshots that do it
32% 4033 of 12745
The top tens
127 of 230 against 967 of the other 2065
4033 of the 12745 screenshots read (32%) do this, across 1094 of the 2295 top apps in 23 App Store categories (48%). 127 of the 230 apps in a top ten do it (55%), against 967 of the other 2065 (47%): the top ten do it about as often as the rest. It is most common in Food & Drink (68% of apps) and least common in Games (20%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a solid background. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 68% 68 of 100 | 48% 257 of 540 | 9 of 10 |
| Medical | 68% 68 of 100 | 48% 265 of 548 | 4 of 10 |
| Education | 65% 65 of 100 | 40% 221 of 555 | 8 of 10 |
| Shopping | 63% 63 of 100 | 47% 264 of 562 | 8 of 10 |
| Finance | 60% 60 of 100 | 41% 240 of 581 | 7 of 10 |
| Business | 58% 58 of 100 | 37% 207 of 554 | 4 of 10 |
| Developer Tools | 58% 58 of 100 | 36% 183 of 507 | 7 of 10 |
| Travel | 58% 58 of 100 | 38% 211 of 561 | 5 of 10 |
| Photo & Video | 57% 57 of 100 | 42% 235 of 566 | 8 of 10 |
| Navigation | 57% 56 of 99 | 36% 206 of 566 | 7 of 10 |
| News | 54% 53 of 98 | 39% 202 of 517 | 7 of 10 |
| Productivity | 43% 43 of 99 | 34% 189 of 551 | 5 of 10 |
| Lifestyle | 43% 43 of 100 | 29% 160 of 556 | 5 of 10 |
| Utilities | 43% 43 of 100 | 25% 135 of 549 | 5 of 10 |
| Social Networking | 42% 42 of 100 | 30% 167 of 554 | 6 of 10 |
| Reference | 39% 39 of 100 | 27% 152 of 566 | 4 of 10 |
| Health & Fitness | 38% 38 of 100 | 26% 148 of 574 | 4 of 10 |
| Music | 38% 38 of 100 | 27% 149 of 550 | 7 of 10 |
| Graphics & Design | 37% 37 of 99 | 23% 129 of 564 | 4 of 10 |
| Sports | 32% 32 of 100 | 17% 96 of 558 | 3 of 10 |
| Weather | 30% 30 of 100 | 14% 75 of 555 | 6 of 10 |
| Entertainment | 25% 25 of 100 | 13% 73 of 544 | 2 of 10 |
| Games | 20% 20 of 100 | 12% 69 of 567 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Food & Drink 257 examples · 68% of apps
“Earn points for Free McDonald's”
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“EXPLORE THE MENU”
“Mid-week grocery run. Without the run.”
“Earn rewards with your App-etite”
“Place an order on the go and it’ll be ready when you are”
Medical 265 examples · 68% of apps
“All your health info in one place”
“Easily access your health information”
“SimplePractice Client Portal”
“Find local, top-rated doctors who take your insurance”
“Quest made easy”
Education 221 examples · 65% of apps
“fun, bite-sized lessons”
“10-min lessons”
“Your school's official app”
“Access all of your favorited courses and groups!”
“Replace Scrolling With Microlearning”
Shopping 264 examples · 63% of apps
“Sell with no fees”
“Free shipping on your first order!”
“WOMEN'S FASHION”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
Finance 240 examples · 60% of apps
“Welcome to Trump Accounts.”
“The easiest decision ever”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
“Better money, trusted by millions”
Business 207 examples · 58% of apps
“CHOOSE WHERE YOU EARN”
“Protect your accounts with two-factor authentication”
“Punch in and out with ease”
Developer Tools 183 examples · 58% of apps
“Access your beta apps and view updates”
“Build in voice ▂▂▂▂▂ mode.”
Travel 211 examples · 58% of apps
“Plan one-of-a-kind trips all in one app”
“Hotel reservations, car rentals, and more, all in one app.”
“Book your whole trip in one app”
“Hail the future”
“All-In-One Travel Shop”
Photo & Video 235 examples · 57% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Create”
“AI Video”
“Snap”
“Customize your captions”
Navigation 206 examples · 57% of apps
“Never miss a turn”
“Get there faster with live traffic updates & precise ETAs”
“Discover all of our offerings”
“Explore Your City with Retro Map Themes”
“Save more with in-app offers”
News 202 examples · 54% of apps
“Be the first to know.”
“The heart of the internet”
“Listen to First- Responder Audio”
“Read, watch, chat”
“Join over 100 million neighbors”
“Get lifesaving, real-time alerts”
Productivity 189 examples · 43% of apps
“Generate and edit videos with Gemini Omni”
“Get the best of Gmail on iPhone”
“Create and edit any image”
“Create anywhere, anytime - even offline”
“Scan PDFs and upload files”
“Work together in real time”
Lifestyle 160 examples · 43% of apps
“Get pictures described by Be My AI with a single tap”
“Peace of mind while you are away.”
“Meet someone that also wants to get off dating apps”
“Attract people who actually get you”
“Set your favorites”
“ACTIVITIES FOR TODAY, ENRICHMENT FOR WHAT'S NEXT”
Utilities 135 examples · 43% of apps
“Find more of what you love with Discover”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Do more with Extensions”
“Simple is the new standard”
“The easiest way to manage”
Social Networking 167 examples · 42% of apps
“Join the conversation”
“Simple. Reliable. Private.”
“Explore what youre into”
“Ask the real questions, get the real answers.”
“Useful. Social. Expressive.”
“Built for Privacy”
Reference 152 examples · 39% of apps
“Start your day with God's Word”
“Grow closer to God throughout the day”
“Scan and Search quickly”
“Get daily interesting facts”
“Identify Rare & Foreign Coins”
Health & Fitness 148 examples · 38% of apps
“Predict your next period”
“Make calorie tracking easy with AI”
“Your Personal Health Companion”
“Discover 500,000+ trails”
“A PLAN FOR EVERY WORKOUT”
“Go beyond calories and macros.”
Music 149 examples · 38% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“START SHARING YOUR SOUND”
“Find upcoming concerts”
“100 Million Songs,”
“Where your ideas become music”
“Stream and Download great new music.”
Graphics & Design 129 examples · 37% of apps
“Start new projects and view your existing ones”
“DON'T TOUCH MY PHONE”
“Image Creation”
“AI Video Generator”
“Home Design AI Agent”
Sports 96 examples · 32% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“GET UP TO $1,000 IN BONUS FUNDS”
“PLAY FREE GAMES GET FANCASH”
“1000X YOUR MONEY”
“Buy Tickets to School Events”
Weather 75 examples · 30% of apps
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
“Keep track of the weather”
“View hyper-local Hour Cast™ Graphs”
Entertainment 73 examples · 25% of apps
“Unforgettable love”
“Be the first to discover.”
“Find the best ticket deals”
“Discover events curated for you”
“Buy tickets to all kinds of events”
Games 69 examples · 20% of apps
“Find the Cats”
“TWIST ALIGN UNLOCK”
“Clean the dormitory”
“BEAUTY IN ARROWS”
“TRAIN YOUR BRAIN”
“Super Relaxing”
Related tactics.
Often on the same screenshot
- Light59% of these screenshots, against 49% of every screenshot read
- Black, white or grey36% of these screenshots, against 27% of every screenshot read
- Phone cut off at the foot21% of these screenshots, against 17% of every screenshot read
- Plain tone74% of these screenshots, against 71% of every screenshot read
- Phone drawn85% of these screenshots, against 82% of every screenshot read
- Tells you to do something49% of these screenshots, against 47% of every screenshot read
More in look
- Light66%
- Gradient background62%
- Background is the icon’s colour59%
- Blue47%
- Black, white or grey46%
- A word in a different colour46%
- High contrast words45%
- Dark44%
- Low contrast words34%
- Orange31%
- Photo background25%
- Rounded headline type20%
- Teal18%
- Red16%
- Green16%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Serif headline9%
- Pink8%
- Condensed or display type6%
- Yellow6%
Questions, answered from the chart.
How common are App Store screenshots with a solid background?
1094 of the 2295 top apps read across 23 App Store categories (48%) have at least one, and 4033 of their 12745 screenshots (32%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a solid background?
Most common in Food & Drink (68 of 100 apps, 68%), Medical (68 of 100 apps, 68%) and Education (65 of 100 apps, 65%). Least common in Games (20 of 100 apps, 20%).
Should my app have App Store screenshots with a solid background?
The charts show who does it, not whether it would work for your app. Across the categories read, 127 of the 230 apps in a top ten do it (55%), against 967 of the other 2065 (47%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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