App Store screenshots with a guarantee
Money back, cancel any time, no risk. A guarantee takes away a reason not to try the app.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
3% 72 of 2295
Screenshots that do it
1% 77 of 12745
The top tens
13 of 230 against 59 of the other 2065
77 of the 12745 screenshots read (1%) do this, across 72 of the 2295 top apps in 23 App Store categories (3%). 13 of the 230 apps in a top ten do it (6%), against 59 of the other 2065 (3%): the top ten do it about as often as the rest. It is most common in Finance (16% of apps) and least common in Weather (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a guarantee. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 16% 16 of 100 | 3% 17 of 581 | 2 of 10 |
| Shopping | 10% 10 of 100 | 2% 13 of 562 | 3 of 10 |
| Travel | 8% 8 of 100 | 1% 8 of 561 | 1 of 10 |
| Entertainment | 7% 7 of 100 | 1% 7 of 544 | 0 of 10 |
| Sports | 7% 7 of 100 | 1% 8 of 558 | 3 of 10 |
| Food & Drink | 4% 4 of 100 | 1% 4 of 540 | 0 of 10 |
| Navigation | 3% 3 of 99 | 1% 3 of 566 | 1 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 0 of 10 |
| Lifestyle | 3% 3 of 100 | 1% 3 of 556 | 1 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
| Music | 2% 2 of 100 | under 1% 2 of 550 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 2 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Productivity | 1% 1 of 99 | under 1% 1 of 551 | 0 of 10 |
| Medical | 1% 1 of 100 | under 1% 1 of 548 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Developer Tools | 0% 0 of 100 | 0% 0 of 507 | 0 of 10 |
| Education | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Health & Fitness | 0% 0 of 100 | 0% 0 of 574 | 0 of 10 |
| Reference | 0% 0 of 100 | 0% 0 of 566 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 17 examples · 16% of apps
“Shop with buyer protection.”
“Spend your balance instantly with the Venmo Debit Card”
“Shop for cards that won't ding your credit if you're denied.”
“Fast Delivery”
“ZERO TRADING FEES WITH COINBASE ONE”
“Up to $250 in minutes¹”
Shopping 13 examples · 10% of apps
“Sell with no fees”
“Score knowing every purchase is protected.”
“Apply codes at retailer’s checkout. Zero privacy risk.”
“SHIP YOUR PULLS HOME”
“FREE SHIPPING & 365-DAY RETURNS”
“No late fees, hidden fees, or surprises.”
Travel 8 examples · 8% of apps
“Stay flexible with free cancellation”
“Stay flexible with free cancellations up to 24 hours before your trip”
“Enjoy free cancellation options”
“Car Rentals.”
“Change of plan? No problem!”
“Travel With Flexibility”
Entertainment 7 examples · 7% of apps
“Pay your way with no surprises”
“NO MINIMUM LIMIT”
“STREAM NOW.”
“BEST SEATS. LOWEST PRICE. GUARANTEED.”
“1000+ Dramas”
“100% Buyer Guarantee”
Sports 8 examples · 7% of apps
“GET $250”
“INJURY PROTECTION”
“FREE SHIPPING + RETURNS”
“PICK PROTECTION”
“BET $10 GET $200”
“$6.4M+ SAVED”
Food & Drink 4 examples · 4% of apps
“No delivery or service fees on restaurant orders $50+”
“Delivery with no added Toast fees”
“爆火好店”
“BUSY WEEK?”
Navigation 3 examples · 3% of apps
“Edit your reservation or cancel for free*”
“No Contracts. No Credit Checks. No hassle.”
“Pay nothing for the first 7 kWh every day”
Business 3 examples · 3% of apps
“Guaranteed pay + bonuses”
“SAME DAY PAY.”
“Why people love us”
Lifestyle 3 examples · 3% of apps
“Try the T-Mobile Network for free.”
“Your data is never sold”
“Peace of mind for your whole home”
Games 2 examples · 2% of apps
“100% INSTANT BUYBACK”
“RELIABLE CASH OUTS”
Music 2 examples · 2% of apps
“Your Music Your Stations Your Podcasts”
“Play AMI Trivia for FREE!”
Utilities 2 examples · 2% of apps
“Cash back, every single month”
“Try AT&T WirelessSM free for 30 days”
News 1 example · 1% of apps
“Practice with $100,000. Risk nothing.”
Productivity 1 example · 1% of apps
“Backed by legendary security.”
Medical 1 example · 1% of apps
“Free returns, exchanges, & 24/7 support”
Photo & Video 1 example · 1% of apps
“No subscriptions, No commitments. Just free prints.”
Social Networking 1 example · 1% of apps
“The phone service that won’t leave you hanging. No fixed contracts. No bills. Ever.”
Related tactics.
Often on the same screenshot
- States a benefit100% of these screenshots, against 42% of every screenshot read
- Has a subline58% of these screenshots, against 25% of every screenshot read
- Uses a number35% of these screenshots, against 8% of every screenshot read
- Subline adds a second benefit27% of these screenshots, against 4% of every screenshot read
- Leads with price19% of these screenshots, against 1% of every screenshot read
- No app screen at all21% of these screenshots, against 4% of every screenshot read
More in proof
Questions, answered from the chart.
How common are App Store screenshots with a guarantee?
72 of the 2295 top apps read across 23 App Store categories (3%) have at least one, and 77 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a guarantee?
Most common in Finance (16 of 100 apps, 16%), Shopping (10 of 100 apps, 10%) and Travel (8 of 100 apps, 8%). Least common in Weather (0 of 100 apps, 0%).
Should my app have App Store screenshots with a guarantee?
The charts show who does it, not whether it would work for your app. Across the categories read, 13 of the 230 apps in a top ten do it (6%), against 59 of the other 2065 (3%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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