Sports app screenshots filled by the app’s UI

The numbers

422 of the 558 Sports screenshots read (76%) do this, across 100 of the top 100 apps (100%). 10 of the top ten do it (100%), against 90 of the other 90 (100%): the top ten do it about as often as the rest. Of the 23 categories read so far, Sports is 1st for this. It is most common in Entertainment (100% of apps) and least common in Finance (94%).

12 examples from the chart.

12 of the 422 Sports app screenshots filled by the app’s UI, one from each app, the highest on the chart first.

All 422 on the wall

What these screenshots say, word for word.

The words on 40 of the 378 that carry any, as each app wrote them.

• “#1 SPORTSBOOK FOR LIVE BETTING”*Based on available live market dataDraftKings: Sports & Casino · #1 · screenshot 1
• “Deposit $10 Get $50”in Trade CreditsNovig: Prediction Market · #2 · screenshot 1
• “The Way To Stream Every Local Game”DAZN: Stream Live Sports · #3 · screenshot 2
• “NOW AVAILABLE EVERYWHERE”FanDuel Sportsbook & Casino · #4 · screenshot 1
• “ALL YOUR FOOTBALL PICKS”Players, Game Winners, Spreads & more. Combine 'em your way.PrizePicks - Sports Picks · #5 · screenshot 3
• “MAKE TEAM AND PLAYER PICKS”Underdog: Sports, Games & Rips · #6 · screenshot 2
• “SPORTSCENTER, PERSONALIZED FOR YOU”ESPN: Live Sports & Scores · #7 · screenshot 3
• “TAP TO WATCH LIVE GAMES”NBA: Live Games & Scores · #8 · screenshot 2
• “FOLLOW EVERY MATCHUP”ESPN Fantasy Sports & More · #9 · screenshot 1
• “FREE SHIPPING + RETURNS”*Order minimums applyFanatics: Shop NFL, NBA & MLB · #10 · screenshot 1
• “BET $20 GET $350”in FanCash over 7 days.Fanatics Sports & Casino · #11 · screenshot 1
• “It's simple, just pick more or less.”Betr - Sports & Gaming · #12 · screenshot 2
• “there FOR EVERY MOMENT”GoFan: Buy Tickets to Events · #13 · screenshot 1
• COURTSIDE“SPEND 10 GET 100 IN BONUS PLAY”50 IN BONUS PICKS + 50 IN BONUS SPINSCourtside - Social Sportsbook · #14 · screenshot 1
• “CHANGE THE WAY YOU SEE THE GAME”Hudl helps athletes, coaches and fans get more out of every game, with video, data and more, all in one place.Hudl · #16 · screenshot 1
• “WATCH LIVE LOCAL AND PRIMETIME GAMES ON MOBILE WITH NFL+”Subscription required for NFL+NFL · #17 · screenshot 2
• “Access the MyPLAYER Builder”NBA 2K HQ · #18 · screenshot 2
• “PLAY TO WIN DAILY BONUS BETS OVER / UNDER OU”bet365 - Sportsbook & Casino · #19 · screenshot 6
• “THE OFFICIAL APP OF THE DALLAS COWBOYS”Dallas Cowboys · #20 · screenshot 1
• NEW USER OFFER“GET UP TO $100”Sleeper - Fantasy Sports · #21 · screenshot 1
• “NFL BETTING ALL SEASON LONG”Hard Rock Bet Sportsbook · #22 · screenshot 2
• “MLB”The Official AppMLB · #23 · screenshot 1
• “CHAT”Real-time communication with an entire team or selected groupssportsYou · #24 · screenshot 5
• “NOW LIVE”START PREDICTING TODAYDraftKings Predictions · #25 · screenshot 3
• “Stay updated with high school sports”MaxPreps: High School Sports · #26 · screenshot 2
• “Never miss a top game play or performance”Real - Sports · #27 · screenshot 1
• “LIVE THE GAME LIKE NEVER BEFORE”GameChanger · #28 · screenshot 1
• “Real Money Sports Betting”BetMGM - Sportsbook & Casino · #29 · screenshot 1
• “WATCH EVERY MOMENT”Of Your Favorite High School Athlete LiveNFHS Network · #30 · screenshot 1
• “INSTANT PAYOUTS FOR EACH MATCH”1v1Me - Esports Staking · #31 · screenshot 2
• “Real-time scores. Fast and simple.”Apple Sports · #32 · screenshot 1
• “TURN EVERY GAME INTO A HIGHLIGHT”TeamSnap ONE · #33 · screenshot 3
• “See Live Probabilities.”Tailgate: Call the Shots · #34 · screenshot 1
• “See What Bettors Are Watching”Linemate: Find Your Next Bet · #35 · screenshot 2
• “DRAFT A TEAM”Yahoo Fantasy Sports: NFL, MLB · #36 · screenshot 1
• “Multiple Teams”TeamReach – Your Team App · #37 · screenshot 1
• “START/SIT, WAIVER & TRADE ADVICE”FantasyPros - Fantasy Advice · #38 · screenshot 3
• “Scan and ID sports cards in seconds”CollX: Sports Card Scanner · #39 · screenshot 1
• “Insights for Every Player & Game”WalterPicks – Data Insights · #40 · screenshot 2
• “BUY TICKETS”Purchase tickets from your mobile device and have them stored in your phone for fast scanning at the gate.Hometown Fan · #41 · screenshot 3

Top ten Sports apps that do it.

1. #1DraftKings: Sports & Casino5 of its 6 screenshots
2. #2Novig: Prediction Market4 of its 6 screenshots
3. #3DAZN: Stream Live Sports2 of its 6 screenshots
4. #4FanDuel Sportsbook & Casino4 of its 6 screenshots
5. #5PrizePicks - Sports Picks2 of its 6 screenshots
6. #6Underdog: Sports, Games & Rips3 of its 6 screenshots
7. #7ESPN: Live Sports & Scores4 of its 6 screenshots
8. #8NBA: Live Games & Scores3 of its 6 screenshots
9. #9ESPN Fantasy Sports & More6 of its 6 screenshots
10. #10Fanatics: Shop NFL, NBA & MLB6 of its 6 screenshots

The same tactic in other categories.

Screen fills the picture, across all categories

Related tactics.

Often on the same screenshot

• Whole phone shown68% of these screenshots, against 59% of all Sports screenshots
• No phone, bare screen15% of these screenshots, against 11% of all Sports screenshots
• Tells you to do something47% of these screenshots, against 45% of all Sports screenshots
• Light27% of these screenshots, against 25% of all Sports screenshots
• No words at all10% of these screenshots, against 8% of all Sports screenshots
• Headline too small to read15% of these screenshots, against 13% of all Sports screenshots

More in layout

• Phone drawn98%
• Words at the top92%
• Whole phone shown89%
• A photograph85%
• Headline readable at thumbnail size71%
• A person in the picture70%
• Illustration or mascot62%
• App icon shown51%
• Phone cut off at the foot43%
• Headline too small to read39%
• Arrows or callouts36%
• No phone, bare screen30%
• No app screen at all26%
• Words aligned left23%
• Phone cut off at the head22%
• Two or more screens21%
• Phone at an angle20%
• Words at the bottom19%
• Screen is small18%
• Zoomed detail of the UI17%
• A hand holds the phone14%
• Watch, iPad or Mac beside it12%
• Words over the screen11%

Questions, answered from the chart.