Shopping app screenshots with an award or laurel
An award mark, laurel wreath or “App of the Day”. An award is someone else’s judgement of the app, shown at the moment the reader is making their own.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
7% 7 of 100
Screenshots that do it
1% 7 of 562
The top ten
1 of 10 against 6 of the other 90
7 of the 562 Shopping screenshots read (1%) do this, across 7 of the top 100 apps (7%). 1 of the top ten do it (10%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 19th for this. It is most common in Education (34% of apps) and least common in Developer Tools (5%).
All 7 examples from the chart.
Every one of the Shopping app screenshots with an award or laurel on the chart, the highest app first.
“#1 Verified Savings App”
“TOP MAKEUP & BEAUTY PRODUCTS”
“Buy Now. Pay Later. No Interest.”
“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
“TRUSTED BY MILLIONS”
“Join 8M+ Shoppers”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1“TOP MAKEUP & BEAUTY PRODUCTS”
Sephora US: Makeup & Skincare · #35 · screenshot 5“Buy Now. Pay Later. No Interest.”
Sezzle: Buy Now, Pay Later · #40 · screenshot 1“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
From Tissot to Patek watches, and Coach to Hermes bags. All in one app.IcyBox · #63 · screenshot 1“TRUSTED BY MILLIONS”
30M+ Visitors Per Month Award-Winning Marketplace Since 2016StockX - Sneakers and Apparel · #64 · screenshot 2“Join 8M+ Shoppers”
Sharing real savings.Coupert: Coupons & Cash Back · #89 · screenshot 3
Top ten Shopping apps that do it.
- #9Koupon: Real Deals & Codes1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 34% 34 of 100 | 7% 37 of 555 | 4 of 10 |
| Graphics & Design | 33% 33 of 99 | 6% 35 of 564 | 3 of 10 |
| Health & Fitness | 28% 28 of 100 | 6% 35 of 574 | 2 of 10 |
| Reference | 26% 26 of 100 | 5% 28 of 566 | 3 of 10 |
| Productivity | 24% 24 of 99 | 5% 26 of 551 | 0 of 10 |
| Music | 20% 20 of 100 | 4% 22 of 550 | 2 of 10 |
| Utilities | 16% 16 of 100 | 3% 17 of 549 | 1 of 10 |
| Entertainment | 15% 15 of 100 | 4% 24 of 544 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 3% 15 of 556 | 1 of 10 |
| Social Networking | 15% 15 of 100 | 3% 16 of 554 | 0 of 10 |
| Finance | 14% 14 of 100 | 3% 15 of 581 | 1 of 10 |
| Photo & Video | 11% 11 of 100 | 2% 11 of 566 | 0 of 10 |
| Weather | 11% 11 of 100 | 2% 12 of 555 | 1 of 10 |
| Sports | 10% 10 of 100 | 2% 10 of 558 | 1 of 10 |
| Travel | 10% 10 of 100 | 2% 11 of 561 | 0 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 2 of 10 |
| Games | 8% 8 of 100 | 2% 9 of 567 | 0 of 10 |
| Navigation | 7% 7 of 99 | 1% 7 of 566 | 0 of 10 |
| Medical | 7% 7 of 100 | 2% 9 of 548 | 0 of 10 |
| Shopping | 7% 7 of 100 | 1% 7 of 562 | 1 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 0 of 10 |
| Food & Drink | 6% 6 of 100 | 2% 9 of 540 | 1 of 10 |
| Developer Tools | 5% 5 of 100 | 1% 6 of 507 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Star rating shown71% of these screenshots, against 12% of all Shopping screenshots
- Ranking claim43% of these screenshots, against 4% of all Shopping screenshots
- User or download count43% of these screenshots, against 4% of all Shopping screenshots
- Uses a number43% of these screenshots, against 12% of all Shopping screenshots
- Black, white or grey57% of these screenshots, against 27% of all Shopping screenshots
- Headline readable at thumbnail size71% of these screenshots, against 42% of all Shopping screenshots
More in proof
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with an award or laurel?
7 of the top 100 Shopping apps (7%) have at least one, and 7 of their 562 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with an award or laurel?
In the top ten: Koupon: Real Deals & Codes (#9). Further down the chart: Sephora US: Makeup & Skincare (#35), Sezzle: Buy Now, Pay Later (#40), IcyBox (#63), StockX - Sneakers and Apparel (#64) and ALO (#86), and 1 more.
Should my Shopping app have App Store screenshots with an award or laurel?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Shopping apps do it (10%), against 6 of the other 90 (7%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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