App Screenshot Index · Compare
Shopping against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Shopping
100 apps · 562 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 50%Over eight 7%
The phone
Colour
Dark 9%Light 67%
Where things sit
Shows proof 13%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
13 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Shopping | Business | Gap |
|---|---|---|---|
| A photographLayout | 71% | 39% | 32 pts |
| Has a sublineWords | 43% | 21% | 22 pts |
| Subline explains the headlineMeaning | 30% | 15% | 15 pts |
| Headline under five wordsWords | 50% | 36% | 14 pts |
| Headline in capitalsWords | 20% | 7% | 13 pts |
| Headline readable at thumbnail sizeLayout | 42% | 29% | 13 pts |
| BlueLook | 23% | 35% | 12 pts |
| Gradient backgroundLook | 32% | 44% | 12 pts |
| OrangeLook | 19% | 7% | 12 pts |
| Plain toneMeaning | 69% | 80% | 11 pts |
| Headline in Title CaseWords | 15% | 5% | 10 pts |
| Photo backgroundLook | 16% | 6% | 10 pts |
| Solid backgroundLook | 47% | 37% | 10 pts |