App Screenshot Index · Productivity
What the top 99 Productivity apps put on their screenshots.
551 screenshots, read and tagged by what each one does. 97% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Productivity screenshots by tactic.
Each tactic has its own page: the share of the top 99 Productivity apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone99%
- Leads with a feature97%
- States a benefit92%
- Leads with an outcome29%
- Subline explains the headline27%
- Leads with trust21%
- Subline adds a second benefit17%
- Playful tone11%
- Asks for an action10%
- Compares with something9%
- Names its audience9%
- Premium tone6%
- Technical tone4%
- Leads with what is new3%
- Leads with who it is for3%
- Leads with a problem2%
- Urgent tone2%
Words
- Has a headline99%
- Tells you to do something93%
- Headline under five words79%
- Says “you” or “your”78%
- Has a subline38%
- Headline in Title Case32%
- Uses a number24%
- Headline on one line22%
- Names the app19%
- Headline over eight words16%
- Says “I” or “my”10%
- No words at all9%
- Headline in capitals8%
- Has a kicker6%
- Names another app5%
- Exclaims2%
- Uses an emoji1%
Layout
- Screen fills the picture100%
- Phone drawn99%
- Words at the top98%
- Whole phone shown91%
- A photograph76%
- Illustration or mascot73%
- Headline readable at thumbnail size72%
- A person in the picture63%
- Headline too small to read59%
- Phone cut off at the foot53%
- App icon shown52%
- Arrows or callouts45%
- Words aligned left26%
- No app screen at all23%
- No phone, bare screen20%
- Two or more screens20%
- Phone cut off at the head19%
- Zoomed detail of the UI17%
- Screen is small15%
- Watch, iPad or Mac beside it13%
- A hand holds the phone12%
- Words at the bottom12%
- Phone at an angle11%
- Words over the screen7%
Look
- Light85%
- Gradient background65%
- Background is the icon’s colour60%
- Black, white or grey60%
- A word in a different colour47%
- Blue47%
- Solid background43%
- Low contrast words40%
- High contrast words36%
- Dark33%
- Photo background20%
- Orange19%
- Pattern or texture16%
- Teal16%
- Rounded headline type11%
- Green9%
- Serif headline8%
- Purple6%
- Red6%
- Yellow4%
- Pink3%
- The app itself is the background2%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Productivity, what it does that few do, and what most do that it does not.