App Screenshot Index · Compare
Productivity against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Productivity
99 apps · 551 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 49%Over eight 5%
The phone
Colour
Dark 16%Light 67%
Where things sit
Shows proof 9%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
10 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Productivity | Business | Gap |
|---|---|---|---|
| Black, white or greyLook | 41% | 27% | 14 pts |
| Headline in Title CaseWords | 19% | 5% | 14 pts |
| First screenshot has a headlineThe set | 98% | 85% | 13 pts |
| Headline under five wordsWords | 49% | 36% | 13 pts |
| Social proof on the first shotThe set | 30% | 19% | 11 pts |
| DarkLook | 16% | 6% | 10 pts |
| Has a headlineWords | 97% | 87% | 10 pts |
| Leads with a featureMeaning | 63% | 53% | 10 pts |
| No words at allWords | 3% | 13% | 10 pts |
| Words at the topLayout | 91% | 81% | 10 pts |