App Screenshot Index · Compare
Entertainment against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Entertainment
100 apps · 544 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 55%Over eight 4%
The phone
Colour
Dark 69%Light 15%
Where things sit
Shows proof 9%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
16 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Entertainment | Business | Gap |
|---|---|---|---|
| DarkLook | 69% | 6% | 63 pts |
| LightLook | 15% | 71% | 56 pts |
| Solid backgroundLook | 13% | 37% | 24 pts |
| A person in the pictureLayout | 49% | 26% | 23 pts |
| A photographLayout | 62% | 39% | 23 pts |
| Gradient backgroundLook | 65% | 44% | 21 pts |
| Headline under five wordsWords | 55% | 36% | 19 pts |
| Headline in capitalsWords | 25% | 7% | 18 pts |
| Headline in Title CaseWords | 23% | 5% | 18 pts |
| Plain toneMeaning | 65% | 80% | 15 pts |
| High contrast wordsLook | 29% | 15% | 14 pts |
| BlueLook | 24% | 35% | 11 pts |
| Screen fills the pictureLayout | 82% | 71% | 11 pts |
| Social proof on the first shotThe set | 30% | 19% | 11 pts |
| Whole phone shownLayout | 62% | 51% | 11 pts |
| States a benefitMeaning | 45% | 55% | 10 pts |