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App Screenshot Index · Compare

Travel against Business.

What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.

Travel

100 apps · 561 screenshots · read on 2026-10-09

Leads with
a problem1%
a feature50%
an outcome4%
who it is for1%
trust2%
Headline length
5 words, median
Under five 43%Over eight 8%
The phone
Whole phone shown57%
Phone cut off at the foot16%
No phone, bare screen12%
No app screen at all3%
Colour
Dark 16%Light 54%
Where things sit
Shows proof 12%

Business

100 apps · 554 screenshots · read on 2026-10-09

Leads with
a problem1%
a feature53%
an outcome9%
who it is for1%
trust2%
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Whole phone shown51%
Phone cut off at the foot21%
No phone, bare screen12%
No app screen at all4%
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%

Where they part ways.

5 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.

TacticTravelBusinessGap
A photographLayout60%39%21 pts
Photo backgroundLook25%6%19 pts
LightLook54%71%17 pts
Gradient backgroundLook31%44%13 pts
DarkLook16%6%10 pts
Compare App Store screenshots between two categories · Pagefully