App Screenshot Index · Compare
Food & Drink against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Food & Drink
100 apps · 540 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 57%Over eight 6%
The phone
Colour
Dark 6%Light 66%
Where things sit
Shows proof 9%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
20 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Food & Drink | Business | Gap |
|---|---|---|---|
| A photographLayout | 74% | 39% | 35 pts |
| BlueLook | 6% | 35% | 29 pts |
| Headline in capitalsWords | 34% | 7% | 27 pts |
| OrangeLook | 29% | 7% | 22 pts |
| Headline under five wordsWords | 57% | 36% | 21 pts |
| Gradient backgroundLook | 24% | 44% | 20 pts |
| A person in the pictureLayout | 10% | 26% | 16 pts |
| RedLook | 20% | 4% | 16 pts |
| Has a sublineWords | 36% | 21% | 15 pts |
| High contrast wordsLook | 30% | 15% | 15 pts |
| Headline in Title CaseWords | 18% | 5% | 13 pts |
| Headline readable at thumbnail sizeLayout | 41% | 29% | 12 pts |
| Rounded headline typeLook | 14% | 2% | 12 pts |
| Subline explains the headlineMeaning | 27% | 15% | 12 pts |
| Words at the bottomLayout | 17% | 5% | 12 pts |
| First screenshot has a headlineThe set | 96% | 85% | 11 pts |
| Plain toneMeaning | 69% | 80% | 11 pts |
| Playful toneMeaning | 13% | 2% | 11 pts |
| Solid backgroundLook | 48% | 37% | 11 pts |
| Black, white or greyLook | 17% | 27% | 10 pts |