App Screenshot Index · Compare
Navigation against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Navigation
99 apps · 566 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 42%Over eight 8%
The phone
Colour
Dark 26%Light 47%
Where things sit
Shows proof 5%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
10 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Navigation | Business | Gap |
|---|---|---|---|
| LightLook | 47% | 71% | 24 pts |
| DarkLook | 26% | 6% | 20 pts |
| A person in the pictureLayout | 8% | 26% | 18 pts |
| States a benefitMeaning | 37% | 55% | 18 pts |
| Headline in Title CaseWords | 22% | 5% | 17 pts |
| Whole phone shownLayout | 64% | 51% | 13 pts |
| Gradient backgroundLook | 33% | 44% | 11 pts |
| Social proof on the first shotThe set | 30% | 19% | 11 pts |
| Illustration or mascotLayout | 39% | 29% | 10 pts |
| Says “you” or “your”Words | 26% | 36% | 10 pts |